Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. The Core Channels section helps you identify the most effective marketing channels for your business.

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Aspiration Marketing

JUNE 12, 2025

Imagine a strategy that not only organizes your content for clarity but also signals to search engines that you're an authority in your field. Let's explore how to transform your SEO approach and outrank your competitors.

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Aspiration Marketing

SEPTEMBER 18, 2024

These advanced entities, capable of independent action and decision-making, are set to fundamentally reshape marketing. Join us as we look into how AI agents transform how marketing teams operate and connect with their audiences. We explore the exciting shift from conversational AI, like chatbots to the rise of AI agents.

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Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing

Martech

JULY 24, 2025

Here’s how to build a scalable content ops backbone that aligns your strategy with delivery — and grows with your team over time. Why content ops is your scaling superpower Content marketing gets harder as you grow. If your content program feels stuck, don’t throw more ideas at it. Email: See terms.

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Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1.

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Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing

Marketing Insider Group

JULY 16, 2025

In this article, we’ll explore how these tools are transforming the way companies approach social media marketing. Why Instagram Templates Are Crucial for Modern Marketers Instagram has become one of the most popular social media platforms, with over 1 billion active users worldwide.

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Martech

SEPTEMBER 6, 2024

The marketing landscape of tomorrow will look very different from today — and that’s what makes our field so exciting and stressful at the same time. Remember, it’s OK to start with small pilot projects, but always keep an eye on the bigger picture and how AI can transform your entire marketing approach.

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Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Whitepaper

Aspiration Marketing

JULY 14, 2025

But what happens when the demand for authentic content outpaces the ability to generate it organically? This is where the strategic integration of Artificial Intelligence transforms the game.

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Welcome Software

JANUARY 22, 2025

One of the main challenges for us content marketers is the c o n s t a n t need to churn out fresh, vibey, new content on a regular basis. Which is exactly why we love content repurposing. Repurposing existing content is efficient, in respect to cost and our precious, precious time.

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Martech

NOVEMBER 6, 2024

When you look across major time zones, this timeframe engages multiple markets at peak hours, as people tend to scroll on their phones most when they first wake up and again while winding down for bed. Dig deeper: Why we care about content marketing 3.

PR

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. Doing this ensures that generative AI models reference accurate, brand-approved content when crafting their responses.

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Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. over five years compared to 4.9%

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Marketing Insider Group

AUGUST 6, 2024

In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention. Content marketing agencies have the experience and tools needed to maximize your campaigns’ potential. Keep an eye on what works and what doesn’t, and adapt your strategies accordingly.

Advertisers

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. You’re not alone.

Market Trends

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

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Welcome Software

JANUARY 17, 2025

By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness.

Content Marketing

Martech

MARCH 11, 2025

Understanding how AI Overviews function and implementing strategies to enhance brand visibility within this ecosystem is now necessary for digital marketing. The rise of generative AI Generative AI transforms how content is created, delivered, and consumed.

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Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few.

Customer

Search Engine Land

JULY 29, 2024

SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. For example, ChatGPT has over 180.5

User-Generated

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. Is your marketing team on a transformational journey? Is your business on a transformational journey?

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Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Analyzing paid media performance isn’t just a good idea; it’s essential.

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Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. They're practically begging to be transformed into full articles. Consider things like: A unified content calendar.

Content Marketing

Martech

JULY 10, 2024

The generative AI capabilities embedded into existing martech or point solutions can increase productivity, variety and velocity of content creation. Many marketers use generative AI to create text content, but human review and approval are still needed to ensure accuracy and brand alignment.

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Martech

DECEMBER 6, 2024

Instead, focus on public-facing content that showcases your brand voice and industry expertise. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It transforms text into compelling, McKinsey-like visuals.

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The LeadG2 Blog

OCTOBER 15, 2024

In our premiere episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact.

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Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Have you tried any AI marketing tools that have transformed your workflow?

Price

Trade Press Services Newsletter

JUNE 5, 2025

Humanizing B2B: The New Truth in Marketing that Will Transform your Brand and your Sales by Paul Cash and James Trezona Humanizing B2B is refreshingly different from the typical B2B marketing playbook. Here are eight standout reads to help you learn, grow, and stay competitive. Buy on Amazon 7.

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The LeadG2 Blog

JULY 11, 2024

That's the power of high-quality, premium content in today's digital landscape. How do you transform your premium content from a hidden gem into a beacon that draws in your ideal audience? Let's dive into strategies that will amplify your content's reach and impact, turning your expertise into a magnet for business growth.

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Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. For example, he asked the tool to create a chart demonstrating how different topics performed in the email marketing channel.

Analytics

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation.

Market Segmentation

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Martech

APRIL 1, 2025

Dig deeper: How to transform your website into a continuous marketing powerhouse 2. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Elements like your logo, color scheme and typography will also significantly affect its overall design.

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Search Engine Land

JULY 11, 2024

To identify patterns and correlations that will significantly impact your SEO strategy and content marketing efforts. With clean and abundant data on hand, analyze everything to uncover trends, patterns, preferences and new content opportunities. Without intelligent analysis and insight, data means nothing.

Whitepaper

Orbit Media Studios

JANUARY 8, 2025

For example, a quote about a specific transformational employee interaction could signal customer satisfaction on your home page, but it could also provide evidence for your career page, corroborating claims about the impact your team members have on their community.” What Do Experienced Marketers Do Differently? Yes, please!

Copywriting