Orbit Media Studios

JUNE 24, 2025

If you have a documented content marketing mission statement , this is easy. Good : toolkits, reports, case studies, free downloads, assessments, quizzes, cheatsheets Bad : ebooks, long whitepapers, webinars, generic info, contact us Some gifts have higher perceived value than others! You control it. Yes, please!

Law

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. Let’s Talk

Whitepaper

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising

Welcome Software

MAY 7, 2025

Here’s why you should be doing it: Maximizes your content value There are no limits of the number of times you can recycle an asset, or the number of formats it lives as. Content repurposing allows you to republish existing content and engage different audience segments in the formats they prefer.

Transform

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. billion valuation by focusing on brand awareness through consistent, engaging content on Instagram.

Real Estate

Marketing Insider Group

MAY 19, 2025

Content marketing is everywhere. From social media to blogs, companies rely on engaging content to attract audiences, build trust, and sell products. The demand for fresh, creative content is skyrocketing, and businesses are constantly looking for people who can write well, think critically, and deliver engaging information.

Content Marketing

Animalz blog

JUNE 17, 2025

Face-to-face connection still matters, especially as AI changes content marketing. Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world delivering this research.” For content marketers, this is a blueprint for turning research into real, relationship-driven growth.

Whitepaper

Welcome Software

APRIL 25, 2025

AI isn’t just here to write blog posts or generate chatbot scripts anymore—it’s now your new best friend when it comes to optimizing content that actually performs. It’s about collaboration —you + AI = content that slaps. But it’s not about handing over the keys to the robot overlords.

Transform

Animalz blog

JULY 29, 2025

“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy.

PR

Lusha

NOVEMBER 11, 2024

We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. This could include downloading a white paper, attending a webinar, or visiting your website.

CRM

Animalz blog

APRIL 5, 2025

How to measure it: You can do it the old fashioned way by searching your term and seeing where it is on the page but most content marketers track domain metrics at scale through their chosen third-party SEO tool. Why it matters: ROI calculations transform SEO from a cost center to a profit center.

SEO

SocialPilot

JUNE 26, 2025

Value-first content builds trust and strengthens your brand’s credibility over time. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Make and share tutorials, trends, and transformations that work best for discovery. Encourage leaders, founders, and team members to contribute.

Gen Z

Animalz blog

JULY 22, 2025

About Our Guest: Mallory Russell With over 15 years of shaping content for top brands, Mallory Russell knows how to turn stories into growth. During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. I am a content marketer.

SEO

Exposure Ninja

JULY 18, 2025

This results in a higher likelihood of your content being cited, summarised, or linked to in AI-generated responses right at the moment your audience seeks guidance. This means if your technical SEO is lacking, it’s unlikely that AI systems will even encounter your content, let alone feature it.

User-Generated

Animalz blog

JUNE 24, 2025

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter.

B2C

Lusha

DECEMBER 9, 2024

You attract potential customers with awesome content and experiences, creating a magnetic pull that draws prospects in. Inbound tactics include content marketing (like blogs and videos), SEO (so people find you on Google), social media engagement, and webinars. Show empathy and a willingness to address their needs.

Communications

Lusha

NOVEMBER 18, 2024

Want to transform your cold calling from chilly to red-hot? Email Marketing : Use targeted email campaigns to introduce your company, share relevant resources, and generate interest in your product or service. Mentioning this content during cold calls can demonstrate your value and establish credibility.

CRM

Lusha

NOVEMBER 18, 2024

How do they interact with your website and content? Market trends: What are the latest developments in your industry? Show the transformation: Illustrate how your solution will positively impact their business. Sign up for a free trial or book a demo to see how Lusha can transform your B2B sales efforts.

CRM

Marketing Insider Group

JULY 21, 2020

Marketers glommed onto it, plotting their future strategy on its gospel truth. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Social listening will become even more important, as will user-generated content. And much more.

Millennials

Animalz blog

JUNE 3, 2025

Shes known for pushing content teams to focus on influence over impressions and for championing employee-led storytelling as a powerful alternative to brand-led publishing. Her recent experiments with vertical video and employee advocacy are transforming how B2B brands present themselves online. Book a consult now at animals.co/whitepapers

Advertisers

Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Transform

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform

Aspiration Marketing

JUNE 11, 2024

Ever feel like your B2B content marketing hits a wall of silence? You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. They're busy, bombarded with information, and frankly, not interested in another sales pitch.

Whitepaper

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Interactive Content Stands Out. Source: Statista.

Whitepaper

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding into new industries. Image via Pixabay.

New Markets

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform

Marketing Insider Group

APRIL 21, 2021

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Format: Determine what format best supports the content and its objectives—whether that be an SEO-friendly blog or gated whitepaper, eBook, or Guide that can help drive downloads and leads.

Whitepaper

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Learn what it takes to make content marketing work. Identify where your content strategy got off track. Rebuild customer trust with better content. But what if your content marketing just isn’t working?

Content Marketing

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. And content is key to this shift. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. First, content marketing is still in its infancy.

Whitepaper

Marketing Insider Group

MARCH 24, 2021

In essence, you’re putting your customers to work on your content team without paying them a dime in return. More importantly, just like with employee-generated content, it transforms casual browsers into true believers. Don’t the words “case study” just conjure up a picture of a yawnfest?

Branding

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing