Martech

AUGUST 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: What is a headless content management system? Why should we care?

User-Generated

Sprout Social

SEPTEMBER 18, 2024

This ensures you’re able to refine your audiences, optimize your content and achieve more reliable results across multiple regions. It won’t even work domestically, as your content should be tailored to each audience and network. They’ll take you through planning and execution, and how to refine your approach in the future.

Social Media Marketing

The Marketing Operations Leader

JANUARY 11, 2025

Copy This Template For Your Marketing Operations Assessment Make a copy of this Google Slide template to conduct your assessment. The 7-P Marketing Operations Assessment Guide Marketing Operations is the backbone of any successful marketing team, but how do you know if yours is truly optimized?

Finance

Hubspot Marketing

DECEMBER 4, 2024

Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? Focus on educational content.

Education

Martech

OCTOBER 16, 2024

Since that holiday email exchange, MarTech’s mission has been to keep marketing and marketing operations professionals informed about the world of marketing technology. Beyond software, Semrush understands the value of investing in content and education for marketers. The MarTech Conference celebrated its 10th anniversary this year.

Law

Hubspot Marketing

SEPTEMBER 9, 2024

Table of Contents Remote, Hybrid, In-Office: The Marketing Landscape Today Productivity Statistics What Experts Have to Say Remote, Hybrid, In-Office: The Marketing Landscape Today Today, millions of marketers are showing up to work across the globe. Their team spans 90+ countries and operates without using email. Reed shared.

Product

Hubspot Marketing

MAY 30, 2025

Table of Contents What is a B2B buyer journey map? Personalized Buying Experience With a detailed map, you can tailor content and interactions to match prospects' journey stages. What content or touchpoints are missing? It helps you identify opportunities to nurture leads and ultimately drive more product sign-ups.

CRM

Search Engine Land

AUGUST 30, 2024

This means tailored content, product recommendations and targeted ads that resonate more with individual consumers. Predictive analytics AI-powered tools can forecast future trends and consumer behavior, allowing marketers to make data-driven decisions and stay ahead of the competition. GPT-3), computer vision and more. Processing.

Transform

Martech

JANUARY 31, 2025

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals. (An Table of contents What is RCS? What is the future for RCS?

User-Generated

Martech

JULY 1, 2025

But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results. Website content is only a job for marketing Marketing often takes sole ownership of website content. Begin by identifying your experts.

Thought Leadership

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Content Creation and Distribution Making and sharing content is another super time-consuming task. AI lends a hand of help here, too.

Transform

Hubspot Marketing

APRIL 22, 2025

ChatGPT drafting content strategies from a three-sentence prompt. Lets investigate agentic AI and see how its potential could affect your company in the future. Table of Contents What is an AI agent? They have amazing capabilities but still require direct user input to operate (i.e., How do AI agents work?

User-Generated

Litmus

OCTOBER 17, 2024

Email is a full-funnel experience Email marketing operates as a complete funnel for activity, engagement, and trust-building at every stage of the buyer’s journey. According to The Ehrenberg-Bass Institute’s 95 to 5 rule , 95% of your audience isn’t in a buying cycle right now, but they will be “in-market” in the future.

Email Marketing

Search Engine Land

JULY 23, 2024

keyword optimization, meta tags, content quality). Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include?

Digital Marketing

Buffer Marketing

AUGUST 21, 2024

You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Self-paced courses : These courses usually have pre-recorded content that you can download and learn at your own pace. There are five modules of content. Instructor(s) : Justin Welsh.

Social Media Marketing

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

Management

Vertical Response

NOVEMBER 3, 2024

This guide will break down the new FCC regulations, the impact on your operations, and the steps to ensure you are prepared for the changes regarding TCPA Compliance 2025. The updated TCPA regulations mandate individual consent for each seller, affecting lead acquisition practices and potentially increasing costs for companies.

Telemarketing

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. In this article, you'll get a transparent, behind-the-scenes look at: Exactly how I landed my first LinkedIn brand partnership (even with zero prior sponsored content experience). So what’s the lesson here?

Branding

Sprout Social

AUGUST 4, 2025

Not to mention comparing our lives to influencers’ glossy content or our acquaintances’ highlight reels, letting unhealthy comparisons rear their ugly head. This new legislation may make it more difficult to reach certain audiences, publish content efficiently and stay compliant with ever-changing rule books.

Law

Hubspot Marketing

APRIL 29, 2025

I love the Back to the Future series, especially Part II where we see the future. Lets talk about where AI agents fit into marketing today, the real benefits they can deliver to your marketing team, and what the future could hold. Table of Contents What are AI agents? Why are AI agents useful in marketing?

Price

Martech

JULY 24, 2025

A few years back, I joined a company with a smart, seasoned content team. The issue wasn’t the content. It was a lack of operational support. That’s where content operations make a difference. It’s what keeps content moving forward without burning out your team. The strategy was strong.

Transform

Martech

MAY 30, 2025

Google’s AI Overviews , OpenAI’s ChatGPT ,Perplexity and Copilot Search in Bing have changed how we find content. That has toppled long-held assumptions in B2BSEOand content strategy.In So, it’s time to update your old SEO playbook. YouTube : Favored for structured, explainer-style video content.

PR

Sprout Social

JUNE 13, 2025

Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. You can use this insight to compare YouTube performance to other digital marketing efforts and your overall social media ROI to guide future marketing strategy decisions. Subscriber growth: This shows audience interest over time.

Analytics

Sprout Social

FEBRUARY 26, 2025

It clarifies key elements like content deliverables, compensation, usage rights, disclosure requirements and exclusivity. This includes: Content deliverables: The number of posts, format (video, carousel, Stories, Reels , etc.) Deadlines: An overview of your content approval and publishing timelines.

Affiliate Marketing

Marketing Insider Group

FEBRUARY 4, 2025

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Quick Takeaways Voice search optimization is reshaping the way users interact with content. Artificial intelligence (AI) influences content creation and ranking systems.

SEO

Backlinko

OCTOBER 16, 2024

Now we’re competing against AI-generated content for clicks in search engine results pages (SERPs). Who knows what SEO will look like in the future. On-Page SEO To secure a top spot in Google results, your content needs to cover everything searchers are curious about. Applying for a role that requires a skill you don’t have?

SEO

MarketingOps

APRIL 3, 2025

What if the secret to driving better marketing performance wasnt in your latest campaign strategy, creative content, or ad spend? For marketing operations, the secret might be hiding in plain sight the quality of your Salesforce data. Poor synchronization doesnt just create operational headachesit directly impacts attribution.

CRM

Hubspot Marketing

JULY 25, 2025

In this comprehensive guide, we’ll explore the five best CRM solutions for call centers in 2025, starting with HubSpot — a platform trusted by companies like Ritual , Zoom , and DoorDash to power their customer service operations. Table of Contents What is a CRM for call centers? If you didn’t, you know now.

CRM

Search Engine Land

JULY 25, 2024

Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. However, during a downturn, when sensitivity to price and value is heightened, your messaging and content can focus on pain points that consumers may have with competitor products and services.

SEO

Hubspot Marketing

MAY 21, 2025

Table of Contents How much does AI cost? I use LLMs extensively in my workflow whether it is to prompt ChatGPT to draft an email, analyze photos through Gemini, or get content ideas from Claude. Of course, open-source models require a fair bit of technical expertise to implement, deploy, and update across your systems.

Price

MarketingOps

DECEMBER 4, 2024

Rachel Godfrey, Senior Marketing Operations Manager at BambooHR, shared the following insight at a 2024 OpsStars session : “We’ve actually seen through intent data that our most engaged customers are the ones that submit a lot of support tickets. Step 2: LeanData matches new leads to accounts or updates existing contact records.

Customer

Hubspot Marketing

APRIL 7, 2025

Table of Contents What is an autonomous agent? Like Roz, autonomous agents operate independently of humans, adapt to their surroundings, and complete goal-directed behavior. Foundation models rely heavily on human prompts to operate, unlike an autonomous agent, which makes a series of decisions based on its goal.

Customer

Buffer Marketing

FEBRUARY 18, 2025

The conference track is a major draw, focusing on topics that matter to social media, content creation, and digital innovation. You'll learn about platform algorithms and content marketing tactics directly from industry leaders. Expert insights on building community, brand storytelling, and content scaling.

Social Media Marketing

Lynton Web

DECEMBER 29, 2024

The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. You might eventually reach your destination but waste valuable time and resources. Closed-loop reporting shows how prospects move from first touch to final sale.

Customer Journey

Marketing Insider Group

JUNE 17, 2025

It’s a game of constant updates, smarter tools, and higher expectations. Content feels like it’s written just for you. CRM systems are the nucleus for your entire operation. Email content based on actual interests, not a hunch. You don’t need to predict the future. The future’s already knocking. Stay human.

CRM

Martech

JUNE 24, 2025

Forget earlier discussions of metadata enrichment and basic content generation; we’re entering an era where autonomous AI agents will redefine how we interact with, manage and capitalize on digital assets. But here’s the inconvenient truth: metadata, however granular, is inherently a prediction of future needs.

Management

Martech

JULY 11, 2025

GA4 annotations are notes you can add to reports that help document important events, updates or changes. SEO: Core updates, metadata changes, schema rollouts. Website: Redesigns, new features, significant content changes. Product: Launches, updates. Green : Website/content. What are annotations in GA4?

Analytics