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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

What does this mean for marketers? The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S.,

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Why marketing engagement metrics actually do matter

Martech

Traditionally, these platforms werent designed for sales, conversions and direct CTAs but for interactions (i.e., Top-of-funnel content, being less overtly sales-driven, nurtures audiences with education, thought leadership and even mild entertainment. likes, shares, comments, views, etc.). Whats the plan?

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What Are The Types Of Conversational Marketing

OnPassive Marketing

Conversational marketing effectively gets your company’s name and product or service idea out there. It involves a lot of different methods, including one-to-one, small group, social media, personalized marketing, and some old-school techniques like word of mouth. Types Of Conversational Marketing?

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot Marketing

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.

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How to Promote Brands Through Gifs

Neil Patel

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? Gifs are now used in place of emojis and text in everyday online conversations.

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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Contextual Marketing. Contextual marketing is targeting online users with different ads on websites and social media networks based on their online browsing behavior. Conversational Marketing. Email Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey.