Content Marketing Institute

NOVEMBER 27, 2018

Despite repeated proclamations about the demise of email, it continues to serve as the foundation for customer acquisition, communications, and support. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. Consider online ordering for an e-commerce brand as Jessica shares in the graphic below.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Digital Marketer

DECEMBER 21, 2023

From automated copywriting to rewriting a piece of content, AI writers are well-versed in this creative process. Become a Certified Community Specialist Learn how to develop meaningful relationships with your customers and automate the customer acquisition process. There’s more.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Vertical Response

JUNE 16, 2024

Metrics such as: customer acquisition support query deflection retention revenue are critical for understanding the community’s contribution to the company’s bottom line. By analyzing engagement metrics and patterns in user-generated content, community managers can gauge the health and vitality of their digital communities.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Hubspot Marketing

DECEMBER 14, 2023

If people can only pay for your product with a credit card, you'll see an inflated customer acquisition cost and not understand why.” If you already know which international markets you want to target, you can prepare by working with native-speaking copywriters in those regions *before* you distribute your ad. Context is key.

eCommerce 113

eCommerce Advertisers Advertising Promotion 113

Digital Marketer

JULY 26, 2023

The higher the rate, the better it is for you in terms of sales and customer acquisition. Copywriting The next thing site visitors notice on your product pages or landing pages are the “words.” Most often, though, it’s used to measure how many people are actually buying something on your site.

eCommerce 80

eCommerce Copywriting Shipping User-Generated 80

Vertical Response

JUNE 23, 2024

Identifying different target audiences is crucial for enhancing customer acquisition, developing impactful marketing campaigns, and ensuring the brand’s message resonates with the intended consumers. Here are some key steps to follow: Start with enticing offers to engage customers.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

CXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Conversational marketing works because it personalizes the customer experience.

User-Generated 107

User-Generated Real Estate Price Retail 107

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. To let customers know they are talking to a bot, many brands also choose to give their bot a name.

Marketers 98

Marketers User-Generated Marketing Gen Z 98

Businesses Grow

APRIL 8, 2024

It will eliminate many entry-level jobs dedicated to copywriting, video production, social media management, research, and more. Absolutely, no matter what you do. AI, and especially AGI, will transform the marketing landscape and automate many tasks.

Non-Profit 86

Non-Profit Law Transform Marketers 86

Unbounce

MAY 15, 2024

Customer acquisition cost (CAC) Customer acquisition cost is similar to CPA but broader. It sums up all costs incurred to acquire a new customer, including sales and marketing expenses, over a specific period. AI copywriting : Quickly generate copy for your pages, ads, emails, and more with AI.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Use Insider

DECEMBER 14, 2023

Generative AI has emerged as a key differentiator in modern marketing, addressing the challenges of unmanageable workloads and manual effort in creating personalized customer journeys. Marketers can also leverage generative AI for chatbots and virtual assistants, improving real-time customer interactions and providing tailored experiences.

Product 52

Product Transform Branding Customer Journey 52

Unbounce

MARCH 8, 2024

CRO also helps to target more of your ideal customers , while lowering your customer acquisition cost (CAC). Because if you’re spending too much on finding the wrong types of customers, you’re wasting valuable resources: time and money. Seriously, what more could you want?

Analytics 52

Analytics Transform Copywriting Marketers 52

Unbounce

OCTOBER 24, 2023

Bonus tip If your team is lean and you don’t have any dedicated copywriters, try using a tool like Smart Copy to craft the perfect blog, email, or ad copy for you with the click of a button. Customer acquisition cost (CAC): Calculate how much it costs to acquire a new customer, including marketing expenses.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

Bonus tip If your team is lean and you don’t have any dedicated copywriters, try using a tool like Smart Copy to craft the perfect blog, email, or ad copy for you with the click of a button. Customer acquisition cost (CAC): Calculate how much it costs to acquire a new customer, including marketing expenses.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Use Insider

OCTOBER 11, 2024

Create Marketing Campaigns and Content : Create segments, customer journeys, and content—eliminating the traditional trial-and-error phase. Optimize Customer Journeys : Design cross-channel customer journeys with the highest probability of success. Sirius AI automatically tailors messages to each channel and desired outcome.

CRM 52

CRM Marketers Marketing Customer Journey 52

Exposure Ninja

OCTOBER 16, 2023

Customer Acquisition Cost (CAC) Customer acquisition cost (CAC) is how much a company spends to acquire new customers. Copywriting Copywriting is the process of writing any type of text for your marketing materials. This is very similar to CPA but focuses more on sales than other conversion types.

PR 52

PR Marketers Marketing User-Generated 52

AWeber

NOVEMBER 28, 2023

Describe how your product will change the reader’s life In a world that’s obsessed with audio and visual content, it’s easy to overlook the importance of email copywriting. But the words in your emails play a key role in helping would-be customers picture what their lives would be like after buying your product or service.

Email Marketing 111

Email Marketing eCommerce Marketers Marketing 111

Hubspot Marketing

APRIL 14, 2025

These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. Enter an AI branding tool.

Branding 53

Branding User-Generated Price eCommerce 53

Hubspot Marketing

FEBRUARY 29, 2024

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. This email also uses the PAS (problem, agitate, solution) copywriting framework well. Healthcare brands are not an exception. I’ll share 15 of my favorite healthcare emails in this article and why they work.

Health 126

Health Shipping Price Promotion 126

Unbounce

AUGUST 13, 2024

Without leads, your business has no potential customers to convert into paying clients. Effective lead generation strategies can decrease customer acquisition cost (CAC). A good lead generation strategy can lower the cost of acquiring new customers, making your marketing budget more efficient.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52