Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email?

Email Marketing 64

Email Marketing Copywriting Marketers Marketing 64

Martech

JANUARY 13, 2025

Prompt: What about welcome emails (are they important)? Answer: Welcome emails are a crucial component of any email marketing strategy. They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. Here are several reasons why welcome emails are important: 1.

Customer loyalty 112

Customer loyalty Copywriting Communications User-Generated 112

Neil Patel

SEPTEMBER 23, 2020

Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention.

Email Marketing 143

Email Marketing Key Performance Indicator Marketers Marketing 143

Hubspot Marketing

SEPTEMBER 30, 2024

I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention. Table of Contents Why use AI for marketing personalization?

Thought Leadership 136

Thought Leadership User-Generated Marketers Marketing 136

Martech

NOVEMBER 5, 2024

Video walk-through of the product Using video is a simple way to make your emails more engaging, convey information to customers more quickly and generate conversions faster. Since most companies send emails with static images and bold fonts highlighting discounts, your email will be a refreshing change for potential customers.

Copywriting 122

Copywriting CRM Email Marketing Price 122

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. ChatGPT can assist in crafting email copy that resonates with your audience and drives action.

Copywriting 122

Copywriting User-Generated SEO Market Trends 122

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Why use email marketing for your business?

Email Marketing 144

Email Marketing Marketers Marketing Direct Mail 144

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketers 131

AWeber

APRIL 4, 2023

Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links. By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action.

Copywriting 105

Copywriting Communications Email Marketing Education 105

Digital Marketer

MARCH 6, 2023

Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time. The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with.

Copywriting 97

Copywriting Finance Fashion Price 97

Hubspot Marketing

SEPTEMBER 26, 2019

My hesitation to check out triggered abandoned cart emails. An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction. Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast.

Customer 145

Customer Copywriting eCommerce Inbound Marketing 145

Litmus

OCTOBER 29, 2024

95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing.

Copywriting 84

Copywriting B2C Energy Price 84

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

AWeber

SEPTEMBER 3, 2024

It's one of the top reasons our customers give us for letting their email marketing flatline. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. Sound familiar?

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. You shouldn’t chase new customers until you’ve already optimized everything you can inside your sales funnel. Your job is two-fold.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Sachs Marketing Group

NOVEMBER 10, 2022

Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined ( McKinsey ). Email Marketing Tips. billion active email users worldwide in 2017.

Email Marketing 98

Email Marketing Customer Marketers Marketing 98

Scoop.it!

DECEMBER 26, 2023

Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. If the text in your email lacks tooth and edge, the communication of your campaigns will always be half-baked, irrespective of how much awe and appeal your visuals pack. Read on to find out!

Copywriting 105

Copywriting User-Generated Communications Email Marketing 105

Martech

MAY 5, 2025

Marketing is no different. That means defining KPIs, customer journey impact, and personalization goals before determining the messaging or marketing campaign to get you there. This is a foundational element of not only personal growth and business, but also of sales and marketing. Positionless Marketers dont do Ready.

Transform 95

Transform Traditional Marketing Copywriting Marketers 95

Sprout Social

MAY 25, 2016

But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Choosing the Right Email Service Provider.

Email Marketing 111

Email Marketing Copywriting Marketers Marketing 111

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. As a copywriter, what jobs should you actually be doing?

Copywriting 87

Copywriting SEO Promotion Education 87

AWeber

NOVEMBER 17, 2022

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.

Email Marketing 122

Email Marketing Transform Marketers Marketing 122

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The very top email agencies you can trust. The 5 Top Email Marketing Companies in The World.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

AWeber

OCTOBER 5, 2023

Here are 8 Powerful Email Copywriting Techniques to use in your next email.) Test a GIF in different locations within your email to see where it performs best. Want to learn more about GIFs in emails? Here’s everything you need to know about using GIFs in email. Not an AWeber customer yet?

Email Marketing 119

Email Marketing Copywriting Marketers Marketing 119

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 129

Email Marketing Price User-Generated Health 129

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 121

Email Marketing Price eCommerce User-Generated 121

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketers Marketing 111

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 106

Email Marketing Marketers Marketing Copywriting 106

Litmus

DECEMBER 13, 2024

This is where privacy-proofing comes in: ensuring that your email program is resilient in the face of future privacy challenges. This is explicit consent from customers, which can be collected from preference centers or live polls. This includes everything from copywriting and email design to email segmentation and testing.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

AWeber

MAY 21, 2025

In simple terms, a lead magnet is a free resource or offerlike a PDF guide, checklist, or online workshopspecifically designed to provide value in exchange for someones email address. The goal is to attract, capture, and qualify leads (potential customers) for your business. Why Lead Magnets Work The psychology is straightforward.

eBook 64

eBook Copywriting Entertainment eCommerce 64

AWeber

JANUARY 9, 2024

Then it sends a relevant series of emails to cultivate their interest and guide them toward making a purchase or commitment to your service. You can put multiple nurture campaigns on autopilot and it probably won’t cost you a penny more than what you already pay for your email marketing service. The best part?

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Customer Copywriting Email Marketing User-Generated 115

Unbounce

JANUARY 6, 2025

In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the role landing pages play throughout that journey. A landing page funnel guides potential customers through your sales process. Lets do it.

Price 111

Price User-Generated Copywriting Analytics 111

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Customer data platform (CDP). Click To Tweet.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

AWeber

NOVEMBER 21, 2022

Here are 8 Powerful Email Copywriting Techniques to use in your next email.). Test a GIF in different locations within your email to see where it performs best. Want to learn more about GIFs in emails? Here’s everything you need to know about using GIFs in email. Not an AWeber customer yet?

Email Marketing 105

Email Marketing Copywriting Marketers Marketing 105

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Dig deeper: Does your email copy persuade or sell? But your email design can amplify your copywriting to encourage conversion.

Customer Journey 131

Customer Journey eCommerce Customer Law 131

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

AUGUST 5, 2022

Specifically, email copy that recognizes your email subscribers require unique tactics to persuade them to click to your website and convert. This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling.

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Copywriting Shoppers Energy eCommerce 133