Hubspot Marketing

SEPTEMBER 26, 2019

Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. Abandoned Cart Email Template. Best Abandoned Cart Email Examples.

Customer 145

Customer Copywriting eCommerce Inbound Marketing 145

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Dig deeper: Does your email copy persuade or sell? I’m not saying you must resort to the email equivalent of tears to persuade your subscribers to act.

Customer Journey 133

Customer Journey eCommerce Customer Law 133

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 106

eCommerce PR User-Generated Marketing 106

AWeber

MAY 6, 2022

Maybe most marketers, but not all of them. One survey of email marketers showed that only 20% of marketers prefer to send only HTML emails. 62% prefer to send a hybrid HTML/plain text email, and 16% actually prefer to send only text-based emails. This is consistent with email marketing best practices.

Copywriting 133

Copywriting User-Generated eCommerce Email Marketing 133

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Martech

AUGUST 5, 2022

Specifically, email copy that recognizes your email subscribers require unique tactics to persuade them to click to your website and convert. This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling.

Copywriting 135

Copywriting Shoppers Energy eCommerce 135

Unbounce

JANUARY 6, 2025

In your account creation funnel, this could be where you collect an email address or it could be where you ask for payment info, depending on your approach. This is also where an ecommerce funnel would push for the purchase to be completed. Once again, after your integrations are in placetest everything.

Price 111

Price User-Generated Copywriting Analytics 111

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay.

Copywriting 113

Copywriting eCommerce Email Marketing Customer Journey 113

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. Who the prompt is representing (the email marketer).

eCommerce 139

eCommerce Price Email Marketing Retail 139

Use Insider

OCTOBER 24, 2024

They’re also great for businesses looking to simplify marketing their stacks because they don’t require the use of separate software for website personalization, email marketing, SMS, and so on. Unbounce Unbounce is a landing page builder with lots of page templates and features for AI copywriting and AI traffic optimization.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. Hamoon Green, the CEO & chief strategist of Quick Boost Marketing. Why The Industry Definition of Email Marketing is LAME 4:23 – 4:33.

Email Marketing 71

Email Marketing Transform Customer loyalty Entertainment 71

Unbounce

JUNE 25, 2020

She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business. Georgia knows you don’t need to be a spice savant to creating marketing campaigns that bring the heat—you just need to know what converts. It wasn’t sriracha. last year.

Shoppers 144

Shoppers eCommerce Transform Copywriting 144

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. I feel like I didn’t choose the email life, the email life chose me. When I left that role, I knew I wanted to stay connected to email marketing.

Copywriting 75

Copywriting eCommerce Finance Email Marketing 75

Digital Marketer

MAY 25, 2022

Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing.

eCommerce 85

eCommerce Copywriting Branding Product 85

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) And that you’re offering something really great to make trading their email a total no-brainer. . Much like Condair in the previous example, National Sewing Circle understands the balance of give and take, asking only for an email address to “unlock your download.” Frank & Dick.

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Litmus

MARCH 13, 2023

This month, we’re chatting with Samar Owais—conversion strategist, SaaS and eCommerce industry expert, and (spoiler alert) K-pop fan. Samar Owais (she/her) Email Conversion Strategist and Founder at Emails Done Right Follow Samar on LinkedIn and Twitter What did the beginning of your time in email marketing look like?

Copywriting 75

Copywriting eCommerce Email Marketing Place 75

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. Learn about Interactivity.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Unbounce

JUNE 12, 2024

/ Ecommerce How to increase your ecommerce sales: 22 actionable tips By Josh Gallant. But don’t worry, there are still plenty of things you can experiment with to turn your ecommerce store into a conversion-driving machine. TABLE OF CONTENTS Which factors influence ecommerce sales the most? Updated on June 12, 2024.

eCommerce 52

eCommerce Customer loyalty User-Generated Shipping 52

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. For instance, imagine you run an ecommerce store.

Price 114

Price eCommerce Affiliate Marketing User-Generated 114

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

CXL

JUNE 16, 2022

Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on. Include this in your reminder email marketing , offering a call-to-action to subscribe early. The platform’s emotive email copywriting is intentional.

User-Generated 129

User-Generated eCommerce Copywriting Communications 129

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. I feel like I didn’t choose the email life, the email life chose me. When I left that role, I knew I wanted to stay connected to email marketing.

Copywriting 59

Copywriting eCommerce Finance Email Marketing 59

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. Alex Cattoni – The Copy Posse.

Copywriting 71

Copywriting eCommerce Marketing Marketers 71

Unbounce

APRIL 6, 2023

AI marketing doesn’t mean the end of real, flesh-and-blood marketers. In fact, these tools are making marketers more effective. With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. However, Copy.ai

Product 81

Product Copywriting Price User-Generated 81

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. Alex Cattoni – The Copy Posse.

Copywriting 69

Copywriting eCommerce Marketing Marketers 69

Buffer Marketing

DECEMBER 14, 2023

Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing. He provides insights into how these AI tools can be used to create effective email marketing campaigns. Why this works : This approach works because it provides valuable insights into a trending topic (AI in email marketing).

Transform 138

Transform User-Generated Thought Leadership Copywriting 138

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. But there are risks associated with email marketing and cold email outreach that marketers want to avoid if at all possible. No, not that!

Outbound Marketing 88

Outbound Marketing User-Generated Copywriting Email Marketing 88

Unbounce

MAY 13, 2024

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Post-conversion tests: Email campaigns, nurture sequences, etc.

Price 105

Price eCommerce Copywriting User-Generated 105

AWeber

DECEMBER 5, 2022

Communicate like a human and a friend, not an automated marketing robot. Even though you’re writing an email, you want your content to feel like it was written by a human who’s speaking to other humans. Some email copywriters imagine their ideal reader sitting across from them as they write.

Customer 105

Customer Shipping Direct Mail Copywriting 105

Neil Patel

MARCH 1, 2021

If you’re not sure where to begin and need inspiration—or you’re looking to hire someone for productized coaching services—here are a couple of options: Copyhackers coaches writers to improve their copywriting skills and conversion techniques through courses and tutorials.

Product 142

Product Price Copywriting B2C 142

Digital Marketer

FEBRUARY 23, 2023

It’s an 8-stage process that will turn strangers into buyers into active promoters, and you can incorporate all elements of marketing (AI, email marketing, social media marketing, copywriting, etc.) At DigitalMarketer, we have the Customer Value Journey to guide overall strategy creation. TAKE ACTION!

Energy 81

Energy Copywriting Marketing Marketers 81

Campaign Monitor

MARCH 8, 2022

Ready for your brand to make a splash in the crowded waters of email marketing? 15 of the best email newsletter examples we’ve ever seen. General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering. .

eCommerce 79

eCommerce Email Marketing Education User-Generated 79

Scoop.it!

JULY 21, 2022

Whether it’s signing up for your email marketing or browsing through your recommendations, a pop-up is another way to connect with them. It is the bridge that will lead readers to convert — making it a must for a strong eCommerce Return-on-Investment (ROI). Make your article SEO-friendly and choose keywords carefully.

CRM 105

CRM SEO Copywriting Promotion 105