Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. They simply will not spend minutes puzzling over your email message and what they should do with it.

Transform

Hubspot Marketing

SEPTEMBER 30, 2024

“I recommend checking out tools like Make.com and Zapier that natively connect with your favorite marketing tools and AI platforms like OpenAI. Top 5 Use Cases for AI Personalization Marketing 1. Email Marketing Sending personalized emails is nothing new.

Thought Leadership

Litmus

OCTOBER 29, 2024

95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing.

Copywriting

AWeber

SEPTEMBER 3, 2024

It's one of the top reasons our customers give us for letting their email marketing flatline. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. I can’t think of anything to write.

Copywriting

AWeber

MAY 19, 2025

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product

Hubspot Marketing

JUNE 30, 2025

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Conduct research for key marketing campaigns. Clear copywriting and editing skills. We‘re seeking an expert email marketer to join our team.

Management

Hubspot Marketing

DECEMBER 2, 2024

They know solutions to their problem exist and are actively evaluating their options but may not be familiar with your specific product or service yet. They’re comparing products, seeking validation through demos or testimonials, and are ready to make a final decision. Personalized product and resource recommendations.

Customer Journey

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

User-Generated

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. Content Marketing Lead Generation 5. conversion.

User-Generated

Hubspot Marketing

JUNE 12, 2025

I give the GPT project details and information about the brand’s voice, style, product, and idiosyncrasies. I also add general information about the company and the product. Let’s say I wanted to try email marketing. I even feed it a master Google Doc with writing-style samples, so it can get the voice and tone right.

Copywriting

AWeber

AUGUST 1, 2025

Effective newsletter writing combines valuable content with strategic copywriting to build relationships and drive business results. With the average employee spending 30 hours weekly in their inbox , knowing how to write a newsletter that provides immediate, clear value is essential to earn attention and engagement.

Transform

AWeber

MAY 21, 2025

A digital marketing coach might host a Free Email Marketing Workshop and collect leads during sign-up. For example, AWebers email marketing free trial allows users to test out features before buying. A freelance copywriter could provide 5 Email Swipe Files for Growing Newsletter Engagement.

eBook

Use Insider

OCTOBER 24, 2024

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). and 100+ other attributes. And much more.

eCommerce

Martech

JULY 16, 2025

So, please, use my process and copywriting framework. If your webinar is about helping marketing ops teams build AI workflows, your structure could be: Problem : Complexity. Agitation : Complexity slows down projects, strengthens silos and chokes productivity and effectiveness. No differentiation. Here it is, step by step.

Manufacturing

Animalz blog

JULY 8, 2025

Data shapes product, marketing, and company direction. She also uses AI in smart ways to increase production by 30%. MCP dropped and we were ranking #1 for ‘What is MCP’ before product marketing even finished the deck.” (23:20) This helped them build real skills, not just theory.

Thought Leadership

Duct Tape Marketing

APRIL 9, 2025

Here are some common program types youll come across, along with what they generally involve: Tactical Skills Courses for Marketing Consultants: Focused courses on specific marketing skills (SEO, Google Ads, email marketing, etc.). Usually, on-demand video lessons or workshops teaching you how to do a particular thing.

CMO

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. Ready to find your perfect email marketing match? 5 (1000+ reviews) Mailchimp Small businesses wanting all-in-one marketing Comprehensive marketing tools beyond email Free Plan; Paid from $13/month 4.4/5

Price

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?” You've probably seen this before from many services in your daily life.

User-Generated

Martech

JULY 14, 2025

Someone downloads a whitepaper or registers for a webinar, and suddenly they’re flooded with product-heavy emails they didn’t ask for. If you use your newsletter to push a product or set of services, people will tune out. Because your current nurture program isn’t cutting it. No one enjoys this and it rarely works.

Real Estate

Duct Tape Marketing

OCTOBER 23, 2024

That’s right—we tried to get rid of email, but it looks like it has entered the chat again. Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. That's right.

CRM

Martech

FEBRUARY 19, 2025

If this brand had looked at my purchase history before putting me into a re-engagement program, the data would have shown I paid an enormous amount for a product two years ago. If it had looked at my website visits, it would have detected intent on other products, but not conversion. For a seasonal retailer, that seems reasonable.

Retail

Hubspot Marketing

APRIL 14, 2025

Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. Copywriting tools can generate headlines, product descriptions, email campaigns, SMS text, and social media posts anywhere you need words. AutoDraw I am a whiteboard fanatic.

Branding

Animalz blog

JUNE 3, 2025

In this episode, Heike shares how she connects content, creative, product marketing, and demand gen/integrated campaigns like four wheels on a car remove one, and nothing moves. We felt like to make the car go you would need content, creative, product marketing, and then campaigns or demand gen. ( No one can work alone.

Advertising

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? Ready to dive into the world of copywriting? What is copywriting? Let’s get to it.

Copywriting

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. 10 Copywriting Templates to Use in Marketing.

Copywriting

Neil Patel

SEPTEMBER 23, 2020

billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses.

Email Marketing

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. ChatGPT can assist in crafting email copy that resonates with your audience and drives action.

Copywriting

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

Copywriting

AWeber

APRIL 4, 2023

Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links. By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action.

Copywriting

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. This article will give you 3 steps (plus one BONUS tip) to optimize your sales funnel, increase your conversions, and sell your products. .

Copywriting

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product

Scoop.it!

DECEMBER 26, 2023

Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. If the text in your email lacks tooth and edge, the communication of your campaigns will always be half-baked, irrespective of how much awe and appeal your visuals pack. Read on to find out!

Copywriting

Neil Patel

NOVEMBER 7, 2020

Heck, most of them used or would use one to sign-up for your service or product. Data shows companies can generate $38 for every $1 email investment. Now that’s where the best email marketing companies come in. The very top email agencies you can trust. The 5 Top Email Marketing Companies in The World.

Email Marketing