Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users.

Product 125

Product SEO Copywriting eCommerce 125

Buffer Marketing

APRIL 24, 2024

Organic social media is all the freely posted content that any user can post to social networks. That consistent presence is what builds loyalty and helps you generate revenue, as in the case study of Contour Cube. What is organic social media?

User-Generated 131

User-Generated Health Social Media Marketing Thought Leadership 131

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Compile email analytics so you understand the health of your campaigns. Image Source In addition, 28% of marketers use generative AI to create emails. Clean up your email lists to improve deliverability.

Email Marketing 134

Email Marketing Price User-Generated Health 134

Backlinko

OCTOBER 8, 2024

A high-converting landing page is a key component of lead generation campaigns. Health and wellness 5.1% Email stands out as the most effective channel, achieving an average landing page conversion rate of 19.3% ( Unbounce ) Users who visit landing pages via email convert 77.06% more than visitors from paid search. Ecommerce 4.2%

Entertainment 105

Entertainment Copywriting User-Generated Health 105

Hootsuite

APRIL 8, 2021

If you plan to grant access to multiple users or you want to connect your Instagram business account to your Facebook Page, make sure to use an admin email address to sign up or tap Log in with Facebook. Organize Stories into saved collections on your page, whether it’s recipes, tips, frequently asked questions or user-generated content.

User-Generated 145

User-Generated Copywriting Real Estate Analytics 145

Neil Patel

AUGUST 25, 2021

Several research studies have shown that headlines with numbers tend to generate more social shares and engagement. Your own case may not be health-related, but we’re all in the same boat. Hyatt simplifies it: Copywriters usually improve conversion rates when they strategically use a sense of urgency in their copy.

Affiliate Marketing 145

Affiliate Marketing User-Generated Copywriting Health 145

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Instead of leaving prospective pupils to figure it out on their own, VIU created the “Worth It” campaign centered around this lead generation landing page.

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Real Estate 145

Real Estate User-Generated Copywriting Advertisers 145

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. Tool-based marketing is popular because even simple interactive ideas can generate boatloads of qualified leads. Boom, lead generated. This simple tool took just 3 months to build, yet has generated over a million email signups. That final step?

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Orbit Media Studios

NOVEMBER 16, 2022

So it’s better to make the CTA for your primary offer, for lead generation. The call to action goes beyond typical lead generation. It’s an extraordinary feature that aligns with their core value of health care access. As soon as something is surrounded by quotes, it changes from copywriting to a point of view.

Transform 138

Transform Thought Leadership Copywriting Analytics 138

Sprout Social

APRIL 18, 2024

AI Assist offers generative AI-powered copywriting support directly within the Compose Window—Sprout’s tool for creating and scheduling new social posts. Once the user verifies their email address, they can review assigned posts, provide feedback and give their stamp of approval. That’s where AI Assist comes in.

User-Generated 132

User-Generated Analytics Retail Thought Leadership 132

Hootsuite

MAY 29, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. AI in social media refers to artificial intelligence tools and services designed to help users save time, increase engagement, and stand out on social media platforms. It’s seriously easy.

User-Generated 98

User-Generated Copywriting Non-Profit Social Media Marketing 98

Litmus

DECEMBER 13, 2024

Instead, as privacy concerns continue to evolve, we anticipate to see marketers shift their focus towards the long-term health of their email programs. Identify your AI tools risk classification under the EU AI Act and avoid high-risk applications that could harm user behavior. What does privacy-proofing look like in practice?

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

Neil Patel

NOVEMBER 7, 2020

Data shows companies can generate $38 for every $1 email investment. And they serve clients from government agencies like Texas Health Resources, to companies such as LandCentral, Airbnb, Jockey, and several others. #3 Heck, most of them used or would use one to sign-up for your service or product. A Diversified Team of Experts.

Email Marketing 111

Email Marketing eCommerce Thought Leadership Copywriting 111

Hootsuite

OCTOBER 15, 2020

Inclusive design aims to provide the best user experience for as many people as possible. In practice, it’s a shift away from the one-size-fits-all approach that centers around so-called “average users.” Learn from the best : WebAIM offers tips and several examples, and copywriter Ashley Bischoff’s presentation is very helpful.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Backlinko

JANUARY 8, 2024

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. The following countries have the largest number of monthly listeners by percentage of internet users: Country Monthly Podcast Listeners United States 40% Sweden 34.6%

Entertainment 124

Entertainment User-Generated Affiliate Marketing Advertisers 124

Buffer Marketing

DECEMBER 14, 2023

Thanks to tools like Canva (and our handy guide to creating and scheduling this format in Buffer), that hurdle is less difficult to climb – until you reach the next one: idea generation. For example, you could create a carousel that walks users through setting up a specific software or tool.

Transform 139

Transform User-Generated Thought Leadership Copywriting 139

Litmus

JANUARY 5, 2024

Plus, read reviews on sites like G2 and Capterra to see what users say about the tool’s interface. HubSpot has a user-friendly email builder. If you want to go further with your email marketing strategy, HubSpot’s plans for individuals and small teams start at $18 per user per month. The free plan doesn’t have A/B testing.

Email Marketing 123

Email Marketing Price eCommerce User-Generated 123

Unbounce

NOVEMBER 7, 2019

Industry : Cosmetic Model : Subscription Page Type : Lead Generation. This lead generation tactic proved to be quite useful—when the subscription box officially launched, the team at BoxyCharm already had a big list of shoppers who were interested. Example #4: BoxyCharm. Image courtesy of BoxyCharm. Click to see the whole thing.).

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Neil Patel

APRIL 20, 2021

Email marketing is the most effective lead generation tactic , followed by websites/landing pages and then content marketing. Copywriters know how to sell benefits. For example, Dan Kennedy wrote sales copy that generated over $10 million in sales over the years. But guess what? Features are what the product can do.

Millennials 141

Millennials Education User-Generated Advertisers 141

Exposure Ninja

AUGUST 26, 2022

They even include a clear example of how the update should improve the quality of the results when a user searches for a new film: For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere.

Copywriting 115

Copywriting SEO Education User-Generated 115

Customers.ai

SEPTEMBER 6, 2023

But in fact, every one of these AI-powered email deliverability tools and best practices have proven critical to the success of Customers.ai’s targeted outbound marketing strategy that today accounts for over half of the leads our marketing team generates for our sales team. Email generates an average $36 for every $1 spent.

Outbound Marketing 90

Outbound Marketing User-Generated Copywriting Email Marketing 90

Vertical Response

JUNE 16, 2024

Tweetdeck: This tool also helps with social media management, allowing users to schedule tweets, monitor hashtags, and engage with followers. By analyzing engagement metrics and patterns in user-generated content, community managers can gauge the health and vitality of their digital communities.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Digital Marketer

SEPTEMBER 6, 2022

With over 1 billion monthly active users and growing, TikTok is a powerful platform that can help you engage and attract new customers. In this article, we’re going to explain more about how your small business can turn TikTok into a revenue-generating machine! What is TikTok? How to use TikTok.

User-Generated 75

User-Generated Entertainment Food Promotion 75

Unbounce

DECEMBER 14, 2024

/ Landing page examples 10 insurance landing page examples to generate quality leads By Josh Gallant. If youre an Unbounce user, you can also use our AI copywriting tool Smart Copy to do most of the heavy lifting for you. Just feed it some context and itll generate optimized copy for you. Updated on December 14, 2024.

Health 52

Health eCommerce User-Generated Copywriting 52

Backlinko

JUNE 2, 2023

I’m going to show you how AI content generators will actually make your life a lot easier. I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. Then, I simply hit the generate button and my content was ready in seconds. Don’t worry.

Price 68

Price Copywriting User-Generated SEO 68

Backlinko

JUNE 18, 2024

And advanced users can leverage it for many SEO tasks, such as analyzing the SERPs to create detailed content outlines. Here’s a look at the SEO tasks ChatGPT can handle: Create Title Tags and Meta Descriptions ChatGPT can generate optimized title tags and meta descriptions for your webpages in seconds. The way it works is simple.

SEO 73

SEO Price User-Generated eCommerce 73

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Completing their user profile. That said, external benchmarks are generally not very useful.

eCommerce 63

eCommerce Copywriting Health User-Generated 63

Sachs Marketing Group

JULY 21, 2023

Many B2B companies struggle to reach their target audience effectively, resulting in low lead generation and conversion rates. By adopting these strategies, B2B companies can improve their online visibility, generate quality leads, and increase conversions. What is B2B digital marketing? However, design alone isn’t enough.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Sachs Marketing Group

NOVEMBER 10, 2023

From detailed product descriptions and informative blog articles to engaging videos and user-generated reviews, these content forms work together to build trust, answer questions, and provide a rich online shopping experience, ultimately encouraging sales and customer loyalty. Need Help Creating Content for Your Ecommerce Website?

eCommerce 52

eCommerce Entertainment User-Generated Shoppers 52

Unbounce

MAY 15, 2024

Segment by “logged in” vs. “logged out” users. Segment by users that converted vs those that didn’t. How to improve CPA: Refine targeting to reach audiences more likely to convert, reducing wasted ad spend and marketing costs on non-converting users. Segment the data by traffic source.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Unbounce

SEPTEMBER 12, 2023

/ Lead generation 8 high-converting lead generation landing page examples to inspire yours By Hayley Mullen and Paul Park. TABLE OF CONTENTS What’s a lead generation landing page? Signed, a totally unbiased copywriter.) What is a lead generation landing page? Updated on September 13, 2023.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Unbounce

JANUARY 3, 2024

It’s the heartbeat of your landing page, giving you a health check on its performance. Heatmaps are a helpful tool—they’re like a GPS for your website, guiding you to where users are clicking, lingering, or losing interest. It’s about creating a beacon that guides users to click. Yeah, nobody wants that.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Unbounce

JANUARY 3, 2024

It’s the heartbeat of your landing page, giving you a health check on its performance. Heatmaps are a helpful tool—they’re like a GPS for your website, guiding you to where users are clicking, lingering, or losing interest. It’s about creating a beacon that guides users to click. Yeah, nobody wants that.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Unbounce

JUNE 4, 2024

But, building a winning PPC strategy and managing successful campaigns that generate positive returns isn’t as simple as launching a few basic, out-of-the-box Facebook ads and calling it a day. It’s one of the most powerful ways to generate leads , boost brand visibility, and drive sales in the B2B market.

B2C 52

B2C User-Generated Analytics Advertisers 52

Unbounce

DECEMBER 20, 2023

Unlike standard product pages—which are broadly informative for users in any stage of the purchasing journey—product landing pages narrow a visitor’s focus for a deeper look at a product’s features , benefits , and the reasons why it’s a must-have. A clean layout, logical flow, and intuitive navigation enhance user engagement in a big way.

Product 52

Product eCommerce User-Generated Price 52

Hubspot Marketing

MAY 22, 2025

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AIs image generation capabilities: Otter on a plane using wifi. Here are his results from a generative AI image tool around November 2022. Source And here is his result in August 2024. But the internet?

Manufacturing 126

Manufacturing User-Generated Communications Copywriting 126