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The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Marketing

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. The playbook contains 26.5 Instructor(s) : Wahida Lakhani.

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Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Hubspot Marketing

One of the best courses I’ve taken to date was AI for Copywriters by The Copywriter Club — I learned so much about how generative AI works and some of its capabilities. Lori Highby of Keystone Click notes that asking for an entire marketing plan produces results, but they’re not well-thought-out.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Conduct research for key marketing campaigns. Clear copywriting and editing skills. What Hiring Managers Look for in a Marketing Assistant An effective marketing assistant should be organized, communicative, and able to prioritize while working on various projects. BA/BS is a plus, but is not required.

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Building the Right Foundation for Cornerstone Content — Here's Everything I Know

Hubspot Marketing

That means cornerstone content aids your SEO strategy and your broader content marketing plan. For example, data from HubSpot finds that 63% of marketers say social media drives the highest ROI of all marketing channels, while 43% cite email. Content repurposing (i.e.,

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content.

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How to Choose a PPC Agency That Won’t Waste Your Budget

Exposure Ninja

Ad Copywriting : Compelling copy that drives clicks. How does PPC fit into your wider marketing plan? What seasonal trends or market shifts should we anticipate? Meta Ads : Facebook and Instagram campaigns that actually convert. Microsoft Ads : A hidden gem for reaching audiences competitors miss.

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LinkedIn Carousel Posts: Specs, Steps And Examples

SocialPilot

Better Reach on LinkedIn According to recent data and discussions among marketers on Reddit, carousels consistently outperform other content formats in terms of reach. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats.