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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. LinkedIn is no exception.

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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. [add Of course, AI cant produce thought leadership itself because it has no opinions.

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What Is a Social Media Content Creator and When to Hire One

SocialPilot

Social Media Copywriters Best for: Twitter/X, Threads, LinkedIn, Instagram captions Copy pros who nail tone, CTAs, and punchy messaging in tight character limits. Ideal for: Thought leadership, promo campaigns, conversational captions, threads. Hire if: You want polished visuals that build authority and brand consistency.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

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4 Actionable Tips to Enhance Your Email Development Process

Adobe Experience Cloud Blog

of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task. Here’s how you can improve your overall email development process and ace your email marketing strategy. With 23.8% Always plan ahead.

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My Favorite B2B Email Marketing Examples and What Teams Can Learn

Hubspot Marketing

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. One key way to right-size your email sends is to coordinate your email marketing strategy across departments.