Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But that copilot piece matters. You shouldnt concede all branding decisions to an AI partner.

Branding 116

Branding User-Generated Price eCommerce 116

Martech

SEPTEMBER 18, 2023

Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. I’m not a copywriter by any means, most salespeople aren’t, but I think that’s where it’s sparking creativity.

Manufacturing 128

Manufacturing Copywriting CRM Marketers 128

Martech

NOVEMBER 10, 2022

Then, start creating an SEO content brief for your copywriter. Since your copywriter relies on you to be the SEO expert, specify in the content brief what you want the article to look like. Create a content brief. Start by analyzing the top-ranking SERP players in your selected region to understand what works for them.

Copywriting 102

Copywriting SEO User-Generated Content Marketing 102

Martech

AUGUST 31, 2023

The email marketing audit checklist covers several key components that you’ll want to master like: Enhanced performance — Create compelling subject lines and headers that boost your open rates. Copywriting and CTAs — Craft copy that persuades recipients and maximizes your click-through rate with appealing calls to action.

Email Marketing 120

Email Marketing Copywriting Marketers Marketing 120

Martech

JUNE 24, 2024

On the copywriting front, Klarna’s proprietary “Copy Assistant” AI handles around 80% of marketing copy tasks, ensuring consistent brand voice and messaging at a fraction of traditional costs. Particularly impressive is their innovative use of generative AI for marketing content.

Branding 124

Branding CMO Copywriting Marketers 124

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. Yes, but this is another copywriting rule that isn’t absolute. I’ll explain why a few paragraphs down.) ” You’ll still be at square one. .”

Whitepaper 135

Whitepaper Copywriting Promotion B2C 135

Martech

APRIL 5, 2023

Everything plays a role in your email success, from the health of your email database to your copywriting skills. For your emails to convert, it takes more than writing a few lines and hitting send.

Health 124

Health Inbound Marketing Copywriting Education 124

Martech

JUNE 14, 2024

Understanding the gap Marketers have historically built structures that physically and culturally separate teams. The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling.

Gen Z 130

Gen Z Marketers Marketing Copywriting 130

Martech

MAY 26, 2022

Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation.

Copywriting 114

Copywriting Finance Marketers Marketing 114

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). B - Strong copywriting that describes your offer and benefits in as few words as possible. But growing companies can’t always afford the high price tags that go along with good designers and copywriters. Landing pages can be any length.

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Econsultancy

FEBRUARY 21, 2022

Returning to Marketing Week’s survey, five skills gaps exist in marketing departments today, and notably all five are digital marketing skills gaps – data and analytics (33%), content and copywriting (18%), performance marketing (17%), social media (16%), and ecommerce (15%).

Transform 69

Transform Copywriting eCommerce Marketers 69

Search Engine Land

MARCH 12, 2024

Gemini makes it incredibly easy for them to create campaigns and get started, while specialist media buyers and performance marketers would rather build on its output than publish it as is. Rather than being copywriters, Gemini makes us copy editors.

User-Generated 121

User-Generated Advertisers Advertising Logistics 121

Bannerflow

MAY 24, 2021

As Daniel Domingo, Performance Marketing Manager at Grupo MásMóvil states: “ To put it simply, Bannerflow has enabled us to reduce our production time! Automation is enabling copywriters and designers to work simultaneously on projects. Yet, there is another crucial benefit of automation. These remove the need to send zip files.

Advertisers 92

Advertisers Advertising Product Transform 92

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. I love this one.

Copywriting 93

Copywriting SEO Price User-Generated 93

Neil Patel

SEPTEMBER 24, 2020

Client expectations are undoubtedly high because of this, but if you take a look at our case studies, you know that we can do some pretty spectacular things for your business: We helped an online fashion brand surpass the global pandemic slump by recording 3x to 6x ROAS in three months via NPDI’s performance marketing efforts.

Advertisers 110

Advertisers Advertising User-Generated Social Media Marketing 110

Hubspot Marketing

DECEMBER 14, 2023

That's not to say that you need to rebuild all of your ads and landing pages,” says Brent Stirling , a performance marketing consultant who formerly ran paid social ads at Shopify. This can be a great way to understand the market and the audience you’ll be speaking to and get more context behind the message.

eCommerce 113

eCommerce Advertisers Advertising Promotion 113

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Their services include PPC advertising, local SEO, GMB optimization, SEO copywriting, web design and development, and a free SEO audit worth S$2,000.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Digital Marketer

MAY 29, 2023

Why You Need to Limit the Amount of AI Applications You Use While AI may be new to the marketing profession, the need to focus on a particular set of skills has been around since the dawn of the position. Versatile Marketing Applications ChatGPT’s versatility empowers marketers to excel across multiple marketing applications.

Transform 80

Transform Marketers Marketing User-Generated 80

Duct Tape Marketing

APRIL 5, 2023

You should go and be a persuasive copywriter then you'll be safe. John Jantsch (06:20): Well and you know, there's still people there saying, oh yeah, but they can't write headlines as good as a really good copywriter. Well that's not what the market's held me. So computers have won that targeting. Yeah, yeah.

Advertisers 93

Advertisers Advertising Copywriting Digital Marketing 93

Exposure Ninja

AUGUST 11, 2023

There are plenty of marketing channels to choose from, including: Digital Marketing Affiliate Marketing Search Engine Optimisation Performance Marketing Event Marketing Account-based Marketing Social Media Marketing Content Marketing. What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

AWeber

JANUARY 4, 2024

From headlines to body copy to calls-to-action (CTAs), a little smart copywriting can engage your audience, educate them, and compel them to do something (like clicking a link). Chances are you’re not sending marketing emails just so your customers have something fun to read. Call to Action (CTA) What is it?

Law 64

Law Email Marketing Promotion Copywriting 64

Use Insider

OCTOBER 11, 2024

While many businesses continue to rely on these legacy systems due to concerns about cost, time, and risks such as data loss or downtime, sticking with outdated technology can seriously impact your marketing team’s performance. Sirius AI automatically tailors messages to each channel and desired outcome.

CRM 52

CRM Marketers Marketing Customer Journey 52

Sprout Social

DECEMBER 12, 2023

2024 will usher in a new chapter, where AI-powered data analysis, copywriting, graphic design, social media management and customer care tools become the new standard. Balance brand and performance marketing Today’s uncertain economic climate is leading some brands to pull back on their brand marketing investments.

Influencer Marketing 144

Influencer Marketing Customer loyalty Marketers Transform 144

Orbit Media Studios

FEBRUARY 26, 2024

If the answer to any of those questions is no, it is not a high-performing website. The best performing marketing websites with the highest ROI check every one of those boxes. The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming.

Copywriting 96

Copywriting Law CRM User-Generated 96

Bannerflow

FEBRUARY 26, 2020

For example, copywriters can edit copy directly in ads, and translators can do the same when localising campaigns for different markets – removing a typical production bottle-neck. Using a CMP performance marketers and designers work in harmony to iterate and optimise campaigns. Give it a try. The result?

Management 98

Management Advertisers Advertising Transform 98

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall.

Whitepaper 106

Whitepaper eBook Promotion Communications 106

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But that copilot piece matters. You shouldnt concede all branding decisions to an AI partner.

Branding 53

Branding User-Generated Price eCommerce 53

Unbounce

NOVEMBER 2, 2023

To me, it’s the rise of this new professional called the communications engineer, and that’s a mindset, not necessarily a skillset, and again, it’s how do we become more performance marketers? If you’re a marketer or just someone doing marketing, you need Unbounce. That was supposed to be a joke.

PR 98

PR Marketers Marketing Non-Profit 98

Backlinko

JULY 2, 2024

Speakers Some of the notable speakers you’ll see on Spotlight are: Andrew Warden: Chief Marketing Officer at Semrush Sophie Miller: Founder and Director at Pretty Little Marketer Crystal Carter: Head of SEO Communications at Wix Jasmin Alic: Fortune 500 Copywriter and LinkedIn Coach Topics AI and the future of marketing How to stand out in a crowded (..)

SEO 108

SEO Gen Z Price Education 108

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Their services include PPC advertising, local SEO, GMB optimization, SEO copywriting, web design and development, and a free SEO audit worth S$2,000.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52