Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C

Hubspot Marketing

NOVEMBER 5, 2024

Messaging and Marketing How you market your products or services also varies slightly depending on your market. Content marketing, influencer partnerships, and social media marketing are all effective conversion methods, but some work better than others for B2B sales. Account-based marketing.

B2C

Martech

JANUARY 16, 2025

Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Copywriting (32%). Due to immense competition, marketers are pursuing digital ad channels at the cutting edge of consumer engagement.

Advertisers

Sprout Social

NOVEMBER 4, 2024

For example, marketers using Sprout Social can use our Suggestions by AI Assist tool to generate custom copy that aligns with their brand’s voice and audience preferences, supporting their copywriting efforts. To enhance your repurposing strategy with Suggestions by AI Assist, try using the tool to rework top-performing posts.

Whitepaper

Buffer Marketing

JULY 10, 2025

Setting objectives ensures you’re intentional and smart with your Instagram marketing efforts. Your Instagram marketing goals won’t exist in a vacuum, though. You must first figure out your larger business goals and how social media marketing contributes to them.

User-Generated

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Try it today.

Gen Z

Hubspot Marketing

MAY 13, 2025

While the time lost to the scroll can feel like just another social platform, thinking of Reddit like LinkedIn or Facebook is a mistake, especially when you put on your marketing hat. Ill take you through mistakes to avoid while advertising on Reddit so you can show up authentically and make the most of your brand presence on Reddit.

Copywriting

Hubspot Marketing

JUNE 30, 2025

Conduct research for key marketing campaigns. Clear copywriting and editing skills. What Hiring Managers Look for in a Marketing Assistant An effective marketing assistant should be organized, communicative, and able to prioritize while working on various projects. BA/BS is a plus, but is not required.

Management

Hootsuite

JULY 15, 2025

It’s smart, fast, and (unlike some AI tools) genuinely understands nuance and tone, making it a great choice for marketers who want content that feels human, not robotic. Marketers, content creators, and copywriters who need a natural-sounding writing partner. Source: Claude Who is this for? It keeps everything under one roof.

SEO

SocialPilot

JULY 10, 2025

Step 3: Copywriting Crafting the copy that will accompany your visuals. Streamlining Your Social Media Marketing with a Structured Workflow An effective social media workflow isn’t just about saving time; it’s about making your entire process smoother, more intentional, and less reactive.

Copywriting

SocialPilot

MAY 27, 2025

Social Media Copywriters Best for: Twitter/X, Threads, LinkedIn, Instagram captions Copy pros who nail tone, CTAs, and punchy messaging in tight character limits. What Social Media Content Creators Do & How They Work within an Agency or Brand Team? What Does a Social Media Content Creator Do?

Thought Leadership

Vertical Response

JULY 7, 2024

The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing. LinkedIn – Networking and B2B Marketing LinkedIn stands out as the premier platform for networking and B2B marketing.

Gen Z

Hubspot Marketing

DECEMBER 24, 2024

Example Lets say my website is an informational site where I educate folks about marketing. Some key topics Id likely discuss under the broader banner of marketing that work to my zone of genius might be: Organic search Copywriting Social media marketing Each of the above would become a content pillar.

SEO

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing

Martech

OCTOBER 28, 2024

Dig deeper: 3 marketing use cases for generative AI that aren’t copywriting Social media’s influence across generations While social media isn’t the dominant platform for direct product research, it still has a strong influence, particularly for younger demographics.

User-Generated

SocialPilot

AUGUST 1, 2025

Scheduling and Management ChatGPT has become an essential sidekick for social media marketers, helping with content ideation, crafting posts, and refining messaging within seconds. To truly grow your social media presence, you need to consistently post across multiple platforms.

User-Generated

Buffer Marketing

JANUARY 30, 2025

Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions. Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions.

User-Generated

Backlinko

JUNE 23, 2025

View each tool’s highlights here: What Are the Best AI Marketing Tools? Scaling high-performing ads $39+/month HubSpot AI marketing automation $20/month/seat 1. Flick Best for social media marketing on a budget Price: $18+/month; 7-day free trial available Want to look like you have a full content team without paying for one?

User-Generated

SocialPilot

JULY 16, 2025

Better Reach on LinkedIn According to recent data and discussions among marketers on Reddit, carousels consistently outperform other content formats in terms of reach. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats.

Thought Leadership

Orbit Media Studios

JUNE 10, 2025

Marketers leverage all kinds of cognitive biases, going back to the early days of advertising and direct response copywriting. The real problem isn’t your design — it’s that your copywriting has nothing to do with conversion.” These are invisible nudges that increase urgency, lower perceived risk, and build trust.

User-Generated

Campaign Monitor

MAY 30, 2025

Social Media Marketing : Schedule and post to Facebook, Instagram, and LinkedIn directly from the platform, offering multichannel capabilities ConvertKit lacks. AI-Powered Copywriting: Generate or refine email content with AI tools that adjust tone, style, and length to suit your brand and audience.

Price

Orbit Media Studios

JUNE 10, 2025

Marketers leverage all kinds of cognitive biases, going back to the early days of advertising and direct response copywriting. The real problem isn’t your design — it’s that your copywriting has nothing to do with conversion.” These are invisible nudges that increase urgency, lower perceived risk, and build trust.

User-Generated

Buffer Marketing

NOVEMBER 11, 2024

Using copywriting formulas can help you write more captivating hooks. Going viral on TikTok is a means to an end, not the end itself. An example of a mind-blowing hook is a video that’s garnered over 16.3M Also pay attention while scrolling your own For You page. Which are the videos that are stopping you from scrolling?

Energy

Neil Patel

JULY 22, 2025

What was once a cheeky social media trick has become a high-stakes play for many modern social media marketers. Trendjacking is not the time to let the copywriter have the keys to the Canva account. And like it or not, audiences can tell. That’s the fine line with trendjacking.

Branding

Hootsuite

OCTOBER 30, 2024

Goal-setting Clear, measurable social media goals are essential for tracking the success of your social media marketing strategy. AI-powered content creation AI content creation tools have made a huge splash in recent years, especially for social media managers.

Management

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. 5 tips for using AI for social media safely You might think that brands in heavily regulated industries like government, finance, and healthcare would shy away from AI tools. Try it free today.

User-Generated

Animalz blog

JUNE 3, 2025

I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( And so I really craved something with more immediacy, and so, I found my way into social media marketing. 23:55 ) Heike wants a shift in content team roles.

Advertisers

Buffer Marketing

MARCH 12, 2025

” right away for potential customers and use copywriting formulas to your advantage Don’t bury the offer (like a discount code) in an ad’s caption.   Remember people are scrolling on the platform when they’re busy or idle — you want to grab attention fast.

Advertising

Neil Patel

FEBRUARY 16, 2021

Great copywriting can move mountains. That’s the power of copywriting. What, Exactly, Is Copywriting? There’s a lot of confusion out there when it comes to copywriting. Copywriting is content writing with the direct goal of making a sale. Here’s a copywriting example from my website.

Copywriting

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting

Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. For many social marketers, 2020 was filled with burnout and stress.

Social Media Marketing

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter.

Copywriting

Sprout Social

DECEMBER 6, 2018

And now that social media has entered the ad campaign environment, small businesses can compete successfully with larger ones, so long as they have the right tools and creative staff. Essay Supply : This is a writing agency with an entire department of creative writers with a history of success in entertaining copywriting.

Copywriting

Sprout Social

MAY 4, 2017

Establishing and documenting your social media strategy will help focus your efforts, understand your objectives and goals , and plan the steps you need to achieve them. This focus and planning will minimize wasted effort and improve your social media marketing productivity. Project management. Data analytics.

Social Media Marketing

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing

Rock Content

OCTOBER 12, 2023

It’s also part of how consumers research important purchasing decisions and decide which service providers are ultimately right for them, so a robust social media presence is a must for any company looking to succeed in the digital age. This includes contracting businesses. Here’s how to make sure it’s on point.

Social Media Marketing

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. Nicola Moors ?.

Copywriting