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10 Ecommerce Trends to Expect in 2018

Hubspot Marketing

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce. trillion in 2021.

eCommerce 145
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Marketo experts share tips for successful MAP implementations

Martech

Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology. The marketing automation program driven by Marketo Engage will depend on the customer data sitting in the organization’s CRM.

CRM 110
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is.

Shoppers 118
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The Litmus Team’s Top Email Tips for 2025

Litmus

You can unlock so much potential by connecting email platforms with customer relationship management (CRM) systems , customer data platforms, email analytics tools, and marketing automation platforms. While usage is high for a new technology, the performance improvement reported by users is not. Draft email copy from scratch.

B2C 89
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Building Your MarTech Stack Into an Ecosystem

Adobe Experience Cloud Blog

I once downloaded a report about the CRM landscape without realizing that all 40 vendors listed in the report had sponsored it. These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. They provide the backbone of the marketing technology infrastructure.

Transform 134
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Survey: What’s top of mind for large retailers in 2024?

SmartBrief - Marketing

In fact, Adobe Analytics reported record ecommerce sales with $9.8 The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5%

Retail 108
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3 prevailing themes pointing to a martech reset

Martech

And so on… I’ve come to conclude that CDP technology initiatives frequently become “stalking horses” for the broader need for customer data ecosystem modernization and should therefore be treated as such. Shouldn’t we get our enterprise act together before we select any new technology? Our WCM/CRM/social/ecommerce/etc.

Transform 122