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10 Ecommerce Trends to Expect in 2018

Hubspot Marketing

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce. trillion in 2021.

eCommerce 145
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Marketo experts share tips for successful MAP implementations

Martech

Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology. The marketing automation program driven by Marketo Engage will depend on the customer data sitting in the organization’s CRM.

CRM 108
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is.

Shoppers 116
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Building Your MarTech Stack Into an Ecosystem

Adobe Experience Cloud Blog

I once downloaded a report about the CRM landscape without realizing that all 40 vendors listed in the report had sponsored it. These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. They provide the backbone of the marketing technology infrastructure.

Transform 134
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Survey: What’s top of mind for large retailers in 2024?

SmartBrief - Marketing

In fact, Adobe Analytics reported record ecommerce sales with $9.8 The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5%

Retail 110
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3 prevailing themes pointing to a martech reset

Martech

And so on… I’ve come to conclude that CDP technology initiatives frequently become “stalking horses” for the broader need for customer data ecosystem modernization and should therefore be treated as such. Shouldn’t we get our enterprise act together before we select any new technology? Our WCM/CRM/social/ecommerce/etc.

Transform 120
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Generative AI’s role in shaping the future of advertising

Search Engine Land

I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse).