Hubspot Marketing

JUNE 30, 2025

Job Description Our team is hiring a marketing assistant to keep our organization running smoothly. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Experience managing multiple projects and adhering to deadlines. Research and analytical skills.

Management

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM

Martech

NOVEMBER 11, 2024

Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance.

Management

Marketing Insider Group

AUGUST 26, 2024

Email Marketing Automation AI marketing automation tools can craft and send personalized emails , ensuring the right message reaches the right customer at the right time. Popular AI marketing automation platforms include: Sprout Social: Maximizes your business intelligence by processing over 50,000 messages per second.

CRM

Hubspot Marketing

JULY 9, 2025

Running an event management business is tough. That’s where a great CRM comes in. This guide breaks down the top 7 CRMs built for event managers like you. Event companies using the right CRM respond to leads faster and keep more clients happy. Table of Contents What is a CRM for event management?

Management

Hubspot Marketing

JULY 14, 2025

Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. HubSpot powers customer relationship management for thousands of retail companies worldwide, from small boutiques to enterprise chains.

Retail

Hubspot Marketing

JULY 9, 2025

You manage thousands of candidate profiles, build relationships with clients across different industries, track placements through complex pipelines, and stay on top of employment compliance. It‘s a lot, and traditional CRMs often don’t cut it for the unique challenges staffing professionals face daily.

CRM

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) is a must.

Email Marketing

Hubspot Marketing

JULY 11, 2025

Your hotel already has a lot to manage in its tech stack. Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster the relationships that keep guests leaving positive reviews and coming back for more stays. Read on to find the best hotel CRM software for your properties.

CRM

Hubspot Marketing

JULY 16, 2025

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. With over 5.24

CRM

Martech

JUNE 19, 2025

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). 3: Email open rate Why it’s weak: A high open rate might seem positive, but it doesn’t guarantee engagement with the content or action. Vanity metric No.

CRM

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing

Martech

AUGUST 12, 2024

Here’s how a marketer can effectively integrate a CDP: 1. Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Customer

Hubspot Marketing

DECEMBER 16, 2024

For example, lets say I visit the website of my favorite shoe store, DSW, and Im greeted by an automated pop-up asking for my name and email address in exchange for 10% off my next purchase. That information would then be sent to a CRM and would be used for target email campaigns that turn me into a new consistent customer.

Marketing Strategy

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing

Hubspot Marketing

JULY 8, 2025

Managing a restaurant is tough work. That's where restaurant CRM software becomes your secret weapon. So, you'll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences.

CRM

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. Nearly as influential as word-of-mouth marketing, these reviews can instill confidence and trust in prospective clients. However, manual review management is fraught with several challenges. Thats where Google review automation comes in.

CRM

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights.

CRM

Martech

JULY 26, 2024

This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Take CRM as an example. “Are we getting value from our martech?”

Pharmaceutical

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce

Martech

JULY 26, 2024

Here’s a look at critical technologies and their strategic roles: Advanced CMS : Utilize enterprise-grade CMS platforms like Adobe Experience Manager or Sitecore for robust content management and personalized user experiences.

Transform

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Sales: Familiarity with sales processes, lead generation, and customer relationship management. Salesforce), marketing automation tools (e.g.,

Customer Acquisition

Hubspot Marketing

JULY 8, 2025

The fitness industry is growing fast, but managing member relationships is getting harder. You need tools that handle class scheduling, membership management, payment processing, and member retention—all while tracking leads and automating follow-ups. Table of Contents What is a CRM for fitness businesses?

CRM

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager. What is Adtech?

CRM

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. The copy would be ghostwritten as a board member, program manager, or even program beneficiary.

Direct Mail

Hubspot Marketing

JULY 10, 2025

Managing client relationships is the cornerstone of any successful consulting business. Consulting firms face unique challenges in tracking prospects, managing complex project pipelines, and maintaining long-term client relationships across multiple engagements. Table of Contents What is a CRM for consulting?

CRM

Hubspot Marketing

JULY 10, 2025

These tools include HubSpot branding but offer essential marketing capabilities for businesses testing marketing automation software before investing in paid plans. The free tier integrates with HubSpot’s Sales Hub, Service Hub, Content Hub, and Operations Hub free tools, creating a complete business platform at no cost.

Price

Martech

AUGUST 7, 2024

Many leading brands implement a marketing-focused customer data platform (CDP) with seamless data integration from various sources, such as CRM systems, social media analytics and email marketing tools.

Key Performance Indicator

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Future-proof your email marketing operations in 2025" addresses these core struggles and provides actionable insights to overcome them. What’s the team culture like?

CRM

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. It doesn’t really move the needle as much as systems in place that are picking up their cues.

Customer Acquisition

Buffer Marketing

JANUARY 7, 2025

These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Buffer: Create social media posts and ideas Buffer (hi!

Price

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C

Lynton Web

APRIL 9, 2025

When companies manage multiple brands under one corporate umbrella, lead management becomes exponentially complex. Without proper tracking, these questions remain unanswered, making it impossible to measure marketing ROI or identify sales process bottlenecks.

Management

Hubspot Marketing

JULY 15, 2025

Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. These demands make traditional client management tools inadequate for the legal industry. That’s where Customer Relationship Management (CRM) software comes in.

Law

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Key Performance Indicator