Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck. Share data using CRM dashboards where everyone can see lead interactions. Step 5: Set up lead tracking and automation.

Transform 94

Transform Marketing Marketers Gen Z 94

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Integrate with CRM: Connect the tool to your CRM (e.g., Running an ecommerce campaign?

PR 78

PR Gen Z User-Generated Analytics 78

Sprout Social

MAY 7, 2025

The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. By emulating their approach and adding WhatsApp as an additional channel, you can cater your support to people who prefer a WhatsApp chat, like Gen Z. Tailor your message responses with more context.

Gen Z 69

Gen Z Marketing Marketers Communications 69

SocialPilot

JUNE 19, 2025

75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. TikTok Live: Powerful for reaching Gen Z; offers AI-driven comment filters, live gifting, Q&A tools, and co-hosting.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

SocialPilot

JUNE 26, 2025

It has a dominant hold on Gen Z and millennial audiences globally. With its visual focus, features like Stories and Reels, and tools like Instagram Shopping, it offers endless ways to connect and convert. For businesses aiming to build trust and visibility globally, YouTube is an essential part of a strong marketing strategy.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen Earlier this year, I was developing a campaign for a B2B client, pulling a prospect list from their CRM, when I noticed the data was woefully inadequate: company emails, company phone numbers and office locations. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base.

Gen Z 101

Gen Z Marketing Marketers B2C 101

Martech

JULY 18, 2025

The target demographic is often identified as Gen Z/Millennial men. Your CRM might even connect directly with customers on X to keep the relationship warm. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. Users over 35 make up about a quarter of the user base (19.7%

Gen Z 112

Gen Z Millennials Marketing Marketers 112

Hubspot Marketing

MARCH 10, 2025

While Gen Z does not like the phone, its important for them to remember that most of the decision-makers theyre calling on are still in that older millennial+ age bracket, says Venetz. A powerful CRM is a must to keep all your leads and prospects in one place. Accurate contact details and notes set calls up for success.

Telemarketing 81

Telemarketing Gen Z Whitepaper CRM 81

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. However, its reach is far broader than that. Why is there a law banning TikTok?

Gen Z 123

Gen Z Law B2C Entertainment 123

Martech

MAY 4, 2022

Take this new study from Oracle, created in partnership with Brent Leary at CRM Essentials. Also, 84% of Gen Z has purchased products in direct response to social media content, compared to only 46% of Boomers. If Gen Z is an audience for your brand, don’t be offended.

Gen Z 122

Gen Z CRM Digital Marketing Customer 122

Martech

JULY 21, 2022

For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Also, 39% of Gen Z said they are more likely to try a new brand. More than half of U.S. Why we care.

Gen Z 126

Gen Z Millennials Branding Shipping 126

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. First-party data can be collected from many sources - your website, surveys, email, SMS, your CRM, and more.

Gen Z 144

Gen Z Millennials CRM Marketing 144

Hootsuite

JULY 27, 2022

This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2 trillion by 2025.

Customer 144

Customer Gen Z Transform Retail 144

Hubspot Marketing

DECEMBER 5, 2022

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. First-party data can be collected from many sources - your website, surveys, email, SMS, a CRM like HubSpot , and more.

Gen Z 132

Gen Z Millennials Marketing Marketers 132

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

NOVEMBER 11, 2021

Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. How do you connect existing customers in your CRM to their social profiles? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Management 145

Management Gen Z CRM Shipping 145

Hootsuite

DECEMBER 10, 2019

It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Then, they analyze that information alongside web data, digital analytics, and CRM systems. Consistency is especially important if you’re syncing social data with web analytics and CRM data.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Casted , for example, offers a podcast marketing platform that integrates with a company’s existing customer relationship management (CRM) and content management system (CMS) tools. Podcasts reach younger audiences.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Neil Patel

NOVEMBER 30, 2020

Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Customer Relationship Management (CRM). CRM software gives you a more comprehensive view of customer service and related information. Customer Preference.

Customer 137

Customer CRM Gen Z Price 137

Martech

AUGUST 31, 2021

“The original idea was like a CRM for community,” he explained. We don’t call it a CRM anymore, we call it a CNM, a community network manager. Admittedly, half of that is marketing, but there are some technical reasons why you can’t just do this with Salesforce or HubSpot or other CRMs.

Gen Z 122

Gen Z CRM Marketers Marketing 122

Hubspot Marketing

OCTOBER 24, 2022

Among other best practices, consider investing in a CRM, offering omnichannel support via email, phone, online chat, or social media, and training your customer service reps to use customer interactions as opportunities to build brand loyalty. Leveraging your CRM to its fullest potential (16%). Lead generation (15%).

Gen Z 107

Gen Z Millennials Transform Advertisers 107

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. With word-of-mouth referrals, customers receive personalized recommendations from someone they trust. This makes them more likely to take action on the recommendation and purchase.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Set Up

OCTOBER 21, 2024

Here at Set up , our CRM provider already sold us an AI tool that costs more than 10% of what we pay in a year for the core product. Do you have enough “Rizz” for Gen Z? We recently attended an AMA event about Gen Z with speakers from Spotify, Papa Johns, Overtime + PrizePicks.

Gen Z 52

Gen Z Entertainment CRM Branding 52

Marketing Insider Group

MARCH 8, 2021

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Instead, use tools like a CRM or content management system to provide a centralized location where you can integrate data from multiple sources. Social Insider.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Hubspot Marketing

MARCH 14, 2023

People use different platforms for different reasons, and there is even preference for one platform over another based on generation. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. The Marketing Hub also integrates with HubSpot’s CRM.

Gen Z 132

Gen Z User-Generated Social Media Marketing Millennials 132

Hubspot Marketing

FEBRUARY 15, 2024

According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Instead, automate your marketing using HubSpot software , powered by CRM data. I suggest collaborating with micro-influencers on Instagram or TikTok for better reach and brand boost, which is especially needed initially.

Branding 140

Branding Fashion Gen Z B2C 140

Hubspot Marketing

DECEMBER 8, 2023

The tool can also generate reports based on your company’s CRM data and add contacts with notes to HubSpot’s CRM. That number rises to 63% within the Gen Z demographic. You can ask it to help you draft follow-up emails to prospects or thank you notes to existing customers.

Customer 132

Customer Gen Z User-Generated Analytics 132

Hubspot Marketing

FEBRUARY 16, 2023

For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X. LinkedIn Despite only roughly 10% of marketers rating LinkedIn as their top channel for ROI, LinkedIn is an incredibly effective channel for lead generation and nurturing. "One

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Hubspot Marketing

SEPTEMBER 26, 2023

For example, a buyer persona for your CRM SaaS tool might be an HR leader at a midsize enterprise. For Gen Z, meanwhile, social media came first for 46%. The first step in creating a SaaS marketing plan is identifying buyer personas. Here, research on your customer base informs the ideal channel combination. Set your budget.

Marketing Plan 118

Marketing Plan Gen Z User-Generated Marketing 118

Sprout Social

NOVEMBER 21, 2019

For example, Copper ‘s pricing page showcases a variety of features that’d speak to an audience interested in a robust CRM to meet their specific needs. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges. This will also determine your pricing, too.

Market Research 112

Market Research Gen Z Price B2C 112

Search Engine Land

FEBRUARY 19, 2024

Information from past interactions captured in CRM and third-party data. Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share. Experience can easily be personalized based on: Location. Channels (such as organic and paid). Search intent and behavioral signals.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Hootsuite

MAY 8, 2023

You can also connect your social channels to your CRM. Then compare it to this review compilation by the Gen-Z-centric insurance brand Lemonade: View this post on Instagram A post shared by Lemonade Insurance (@lemonade_inc) To-do list: Think about the best ways to gather customer feedback. Consider the example from BCAA above.

Social Media Marketing 114

Social Media Marketing Gen Z Education Marketers 114

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Instead, use tools like a CRM or content management system to provide a centralized location where you can integrate data from multiple sources. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Bannerflow

APRIL 27, 2020

Thus giving businesses the ability to use data from their CRM systems to create even more compelling and engaging advertising. How often are advertisers presented with the opportunity to reach brand new, valuable audiences – like Gen Z – at scale, through one of the most powerful advertising channels?

Advertisers 89

Advertisers Advertising Gen Z Place 89

Digital Marketer

MAY 4, 2023

If your target audience is Gen Z and Millenials, for example, forgo traditional channels and build brand awareness on the social media platforms they use instead. You can also use CRM solutions, customer journey management platforms, and marketing automation to hyper-personalize every interaction.

Customer 78

Customer Customer Journey Gen Z Affiliate Marketing 78

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. What should marketers be doing to start creating more personalized experiences for customers?

B2C 70

B2C Gen Z Millennials Email Marketing 70

CXL

MAY 27, 2022

Lead generation teams, for example, must be familiar with how demand generation attracts new audiences (i.e. Combining this knowledge with how well segments engage with types of content helps position higher-value content that generates worthy leads. Take sales CRM Pipedrive.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89