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The 5 Phases of Project Management

Hubspot Marketing

What problems and obstacles do you face as a project manager? To state the obvious, project management can be tricky. So, if you’re in a project management position, starting with the basics is your best bet. The Project Management Lifecycle Regardless of size or scope, all projects follow a similar process.

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Here’s Why CRM For Digital Marketing Helps Boost ROI

Digital Marketer

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty. What Is CRM for Digital Marketing?

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MOps alignment and core responsibilities: Best of the MarTechBot

Martech

By aligning Martech and Marketing Ops under marketing, there is a closer integration between the teams responsible for developing marketing strategies and those responsible for implementing and managing the technology and operational processes that support those strategies. They also track and report on campaign performance metrics.

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Posters: Share a local event on community bulletin boards and other places. Identify Metrics to Evaluate Performance Throughout your event marketing, you should track and evaluate key metrics for effectiveness. Social media management tools: Schedule posts, track analytics, and manage multiple platforms.

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How To Maximize Success As A New Manager in the First 90 Days

Pam Didner

Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. He had one question: What could he do to be a successful sales enablement manager? He’d started a new job as a sales enablement manager on January 4th, 2022. Let me know !

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How Customer Lifecycle Management can increase your company’s engagement

Rock Content

That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. The customer lifecycle process consists of managing the segments of the customer journey in stages — from onboarding to renewal. That includes finding the right KPIs and metrics to manage performance on every step.

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How to build a CDP use case by Tealium

Martech

Measurement Defining measurable objectives and key performance indicators (KPIs) is crucial when developing a CDP use case. Data sources Data sources are the places where the relevant data is collected. What is a use case in a CDP? A use case in a CDP has eight main pillars.