Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place. Try Litmus Personalize Lifecycle marketing FAQs Is lifecycle marketing the same as CRM?

Management 99

Management Marketers Marketing CRM 99

Hubspot Marketing

JULY 9, 2025

Running an event management business is tough. That’s where a great CRM comes in. It keeps everything organized in one place. This guide breaks down the top 7 CRMs built for event managers like you. Event companies using the right CRM respond to leads faster and keep more clients happy.

Management 71

Management CRM Transform Price 71

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Martech

NOVEMBER 11, 2024

Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 114

Management CMO Marketing Automation Platform Marketers 114

Marketing Insider Group

JULY 9, 2025

While its name might stand for “constituent relationship management,” your CRM is actually your donor database for managing relationships with all stakeholders, including corporate partners. In this guide, we’ll explore five tips for how to use your CRM to build long-term, mutually beneficial corporate collaborations.

CRM 52

CRM Management Thought Leadership Communications 52

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management Price SEO CRM 88

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM 71

CRM Transform Marketers Marketing 71

Hubspot Marketing

JULY 9, 2025

You manage thousands of candidate profiles, build relationships with clients across different industries, track placements through complex pipelines, and stay on top of employment compliance. It‘s a lot, and traditional CRMs often don’t cut it for the unique challenges staffing professionals face daily.

CRM 69

CRM Transform Price User-Generated 69

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

Transform 98

Transform Management User-Generated Energy 98

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. They can come in the form of apps, software, or online platforms.

Influencer Marketing 110

Influencer Marketing Affiliate Marketing CRM Marketers 110

Martech

MAY 21, 2025

The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM customization. With this optional setting enabled, any email to or from a contact already in your CRM will be logged automatically, even if its sent from mobile or your regular inbox.

CRM 75

CRM Management User-Generated Health 75

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 119

Analytics Price PR CRM 119

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. However, manual review management is fraught with several challenges. Respond Promptly Lastly, manual review management is susceptible to human error, such as typos, incorrect information, or missed reviews. Thats where Google review automation comes in.

CRM 110

CRM Management User-Generated Price 110

Martech

JANUARY 27, 2025

At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Seriously, why even bother using this in the first place? Once a Lead becomes a Contact, thats it its a one-way trip. Processing. See terms.

CRM 120

CRM Communications Marketers Marketing 120

Martech

SEPTEMBER 6, 2024

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors. Users no longer need to scroll through multiple sections to gather important information.

CRM 117

CRM User-Generated Analytics Management 117

Hubspot Marketing

APRIL 30, 2025

Ive placed an image of one below. For example, a sales manager might research: Why doesnt my team follow up with leads? Processes to manage leads. Lets stick with the example of a buyer looking for a CRM. If looking for a CRM, the buyer is ready to click Start Free Trial. How to motivate a sales team.

SEO 122

SEO CRM User-Generated Education 122

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 120

eCommerce Transform CRM Price 120

Sprout Social

SEPTEMBER 26, 2024

An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy. Step 3: Use Case Management to resolve customer issues faster Use Message Actions to categorize messages and track what’s complete and what requires further action.

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Martech

SEPTEMBER 25, 2024

Features lead marketers to look for replacements While cost is important for replacement applications, the survey found it’s features that are most likely to send marketers and marketing operations professionals looking for a replacement in the first place. Source: 2024 MarTech Replacement Survey.

Marketing Automation Platform 117

Marketing Automation Platform CRM Marketers Marketing 117

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. The suggestions may include unsubscribing.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Welcome Software

JANUARY 10, 2025

Well apparently, a metric sh*t ton of content management systems. We’ve scoured the CMS market and rounded up the seven best content management systems in 2025 to help you find the perfect fit for your business. And Optimizely doesn’t stop at simplifying content management and delivery (oh, no!)

Management 52

Management eCommerce CRM Analytics 52

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. Once your tighter standards are in place, I recommend setting a revised acquisition target.

Customer Acquisition 124

Customer Acquisition CRM Email Marketing Place 124

Orbit Media Studios

AUGUST 6, 2024

They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. Sites that use a consent management platform (CMP) such as Cookiebot give the visitor the option to accept cookies. They are in the records in your systems. Banners for everyone!

Analytics 134

Analytics Law eCommerce Place 134

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. The map becomes your guide for managing expectations and preventing conflicts before they happen. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 115

Finance Communications Transform CRM 115

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. Qualifying leads for ad platforms using CRM data. Managing new or smaller accounts. Connect your CRM. What AI looks like in different ad platforms.

Advertisers 116

Advertisers Advertising Branding CRM 116

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. This lets advertisers reach the right audience, in the right place, without wasting time and effort on irrelevant locations. You can use this audience to increase reach or to suppress a list of unlikely voters.

Advertisers 105

Advertisers Advertising Transform CRM 105

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management.

CRM 90

CRM Management Email Marketing Transform 90

Hubspot Marketing

JULY 25, 2025

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Modern CRM systems are game-changers for call centers, turning what could be overwhelming customer interactions into smooth, efficient experiences. Table of Contents What is a CRM for call centers?

CRM 63

CRM Transform Price Analytics 63

Martech

JANUARY 8, 2025

For instance: Senior management needs clear performance indicators like percent against sales targets or YoY comparisons. It’s also important to note differences between data sources, like GA figures excluding returns while backend CRM data includes them. Tailoring reports to their audience is also essential.

Analytics 111

Analytics eCommerce CRM Retail 111

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. However, when performance reviews hinge on how many contacts were added to the CRM, quantity is prioritized over quality. The real job of marketing isn’t to generate clicks.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Hubspot Marketing

NOVEMBER 14, 2024

The copy would be ghostwritten as a board member, program manager, or even program beneficiary. But, AI tools can help you include personalized information from your CRM to humanize copy. With all these pieces in place, you can start running your campaign. Generalized brand building has a vital place in our marketing toolkits.

Direct Mail 132

Direct Mail Marketers Marketing Email Marketing 132

MarketingOps

APRIL 3, 2025

We often find ourselves trapped in a reactive cycle of managing bad data instead of executing strategic initiatives. 5 Automation Plays to Supercharge Your Salesforce Data To harness the treasure trove of insights hidden in your CRM, your data must be accurate, consistent, and actionable. And your CRM is no different.

CRM 130

CRM User-Generated Marketing Automation Platform Management 130

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Quick Takeaways: Expert management optimizes workflows.

Transform 66

Transform CRM Customer Analytics 66

Brian Solis

JUNE 23, 2025

CRM solutions are ubiquitous among sales, support, and marketing teams, but it remains difficult to fully leverage every CRM feature to maximize business value and return on investment. Getting data into a CRM can be tedious, manual, and imperfect, leading to poor insights. Spoiler alert: The answer is no.

CRM 40

CRM Transform User-Generated Customer Journey 40

Hubspot Marketing

SEPTEMBER 24, 2024

In my opinion, there’s a time and a place for generative AI. AI and automation in project management tools mean that marketing projects will manage parts themselves. AI and automation in project management tools mean that marketing projects will manage parts themselves. Project management tools are a must for me.

User-Generated 115

User-Generated Price Marketers Marketing 115

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75