Customers.ai

DECEMBER 4, 2024

They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. Use eye-catching visuals to promote your lead magnet or offer, and don’t forget to add a clear call-to-action with a link sticker to send followers directly to your signup page. Absolutely.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Lynton Web

NOVEMBER 12, 2024

A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency. This blog will walk you through essential practices for optimizing your HubSpot CRM integration , from technical implementation strategies to organizational adoption.

CRM 52

CRM Transform Management CMO 52

Martech

AUGUST 19, 2024

Develop your ICP by combining insights from your sales team with data about your current customers from your CRM. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships. This includes factors like industry, company size and location.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

Martech

JANUARY 10, 2025

Is it deceptive marketing, good copywriting or CRM gone rogue? Emails like this might indicate problems with your CRM platform. Fake abandonment email: Swimsuits for All (via eDatasource) Subject line : “RE: Your pending order” This email commits dual sins: It’s a promotional email disguised as a reply email.

Copywriting 134

Copywriting Law Shipping Fashion 134

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Make them feel part of something bigger, like a valued member of your brand’s community.

Management 99

Management Marketing Marketers CRM 99

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA). What does that look like in action?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Marketing Insider Group

JULY 29, 2024

According to Bloomerang’s nonprofit CRM guide , you can use your CRM to store data in donor profiles. For example, let’s say you want to craft an email marketing campaign to promote an upcoming peer-to-peer fundraising opportunity. This allows you to avoid major content overhauls, which can be costly and time-consuming.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Transform 105

Transform CRM Analytics eCommerce 105

Martech

OCTOBER 22, 2024

The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place. With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier.

eCommerce 120

eCommerce Transform CRM Price 120

Hubspot Marketing

MAY 30, 2025

Advocacy: They become promoters of your solution. Does your CRM capture the right data points to track progress? Decision: They select a solution and negotiate terms. Onboarding: They implement the solution. Usage: They use the product regularly. Expansion: They consider additional features or products. Design optimized touchpoints.

CRM 118

CRM Customer Journey B2C Product 118

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. This data can typically be found in your customer relationship management (CRM) system or sales reports. Promotional events and campaigns.

Customer Acquisition 113

Customer Acquisition Customer Food CRM 113

Martech

JULY 26, 2024

Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation. Web push notifications : Implement web push notifications to alert users about new content, promotions and updates, driving them back to your site.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Marketing Insider Group

JULY 30, 2024

Managing your data requires robust systems like CRM platforms to organize and analyze the information. In that case, you can send them targeted promotions and updates about the latest products you have in stock. Since this data is provided willingly by customers, it respects their privacy and builds trust.

Transform 125

Transform CRM Communications Management 125

Lynton Web

AUGUST 3, 2024

HubSpot is a leading customer relationship management (CRM) and marketing automation platform that offers inbound marketing, sales, and customer service tools. The fusion of these robust systems creates a seamless ecosystem that nurtures prospects, engages members, and drives business growth.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Martech

JULY 1, 2025

Marketing handles the editing, SEO optimization and promotion. MQL, SQL and opportunity) will help you work toward a single source of truth for customer data, often relying on CRM and marketing automation integration. lead qualification data from marketing automation to CRM) to ensure consistency in lead definitions and scoring.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Marketing Insider Group

AUGUST 7, 2024

The tool seamlessly integrates with CRM and email, providing value in sales assistance, training, and personal task management. For example, a company launching a new product can use ChatGPT to generate promotional posts and blog entries, maintaining a cohesive and professional tone.

Transform 89

Transform CRM User-Generated Communications 89

Martech

FEBRUARY 11, 2025

This means no more guessing which promo channels drive sign-ups youll see exactly where registrants came from, empowering smarter promotion decisions.

CRM 108

CRM Promotion Customer Marketing 108

The Marketing Operations Leader

APRIL 1, 2025

1️⃣ HUMAN AGENT ONLY A human manages the entire conversation—responding via SMS, email, or chat—and manually updates CRM fields. 2️⃣ AI AGENT ONLY A single AI agent handles inbound questions and updates the CRM. For a deeper dive, check out Justin Norris 's latest LinkedIn article. They dig deeper.

CRM 130

CRM Communications Promotion Personalized Marketing 130

Martech

NOVEMBER 14, 2024

Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Clear disclosures: Companies must inform consumers about the end of free trials or promotional offers and obtain explicit consent before charging for renewals. Fast forward to today and your SaaS expenses ballooned.

Customer 124

Customer User-Generated Marketing Marketers 124

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

Transform 66

Transform CRM Customer Analytics 66

Hubspot Marketing

NOVEMBER 25, 2024

how to make sure you don’t land in the promotions tab of subscribers’ Gmail inboxes. This is admittedly a tough one, because marketers’ natural inclination is to promote the brand. Shared or dedicated IP addresses. Jenzen says that this comes down to a strategy decision. Emphasis on trust-building. Value-driven monetization.

Promotion 97

Promotion Branding Thought Leadership Marketing 97

Hootsuite

NOVEMBER 4, 2024

If you’ve connected your social media to your CRM , that’s another data resource! Tailor your promotional social content to the relevant stage in the purchase journey for each platform (Remember that only about 20% of your content should be promotional!). This can include everything from keyword choice to content type.

Analytics 109

Analytics Price Social Media Marketing CRM 109

Litmus

OCTOBER 31, 2024

CDM vs. CRM Let’s take a quick aside to have a vocabulary lesson on one of marketing’s many acronyms. Now, you can create a data-driven experiment that promotes your backpack range to new customers who express an interest in hiking. Sometimes, these tools are also called customer data platforms (CDP) or data management platforms (DMP).

CRM 90

CRM Management Email Marketing Transform 90

Martech

JUNE 27, 2025

Dig deeper: How shared goals and incentives improve marketing results A common misalignment Here’s a scenario we see often: marketing is asked to promote multiple products equally or at least have some budget behind all products. The results might check a few boxes but won’t drive real growth. The better approach?

Finance 85

Finance Marketing Marketers CRM 85

Hubspot Marketing

JULY 24, 2025

Customer relationship management (CRM) software solves these challenges by centralizing customer data, automating routine tasks, and streamlining operations. This guide shows you how a CRM can help, including in-depth feature breakdowns and how you can choose the right software for your business. Let’s dive in.

CRM 106

CRM Transform Price Non-Profit 106

Hubspot Marketing

MAY 8, 2025

Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Dick's Sporting Goods Instagram Ad Dicks Sporting Goods Instagram ad is promoting a pair of Adidas sneakers.

Advertising 108

Advertising Advertisers User-Generated Promotion 108

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Martech helps customers make informed decisions with accurate and relevant content and data.

CRM 103

CRM Law Advertising Advertisers 103

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable.

Direct Mail 132

Direct Mail Marketing Marketers Email Marketing 132

Martech

SEPTEMBER 18, 2024

Analyze consumer behavior, search trends and engagement data with tools like Google Analytics , social listening platforms and CRM systems. Tailor your content and promotions to these insights. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content.

Customer 70

Customer Key Performance Indicator CRM Management 70

Hubspot Marketing

JUNE 30, 2025

Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Run regular social promotions and campaigns and track their success (e.g., Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.

Management 111

Management Inbound Marketing Marketing Marketers 111

Customers.ai

JANUARY 6, 2025

Dive into your CRM to spot patterns. Personalize Your Offers : Use behavioral data to craft promotions that feel like they were made just for that customer. Location-Based Offers Use geolocation to tailor promotions. SMS: Delivering time-sensitive promotions and cart reminders. HubSpot: For CRM and email segmentation.

Customer 92

Customer eCommerce CRM Shipping 92

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. Again, go back to your CRM data. Lewin’s email combines a time-sensitive online offer (Bank Holiday sale) with an in-store promotion.

Health 97

Health Customer Journey User-Generated Marketing 97

Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. By understanding which programs often appeal to the same participants, you can develop more effective cross-promotion strategies.

Transform 59

Transform Communications Customer Journey Health 59

Lynton Web

MAY 8, 2025

This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone. NextDoor : Hyperlocal community engagement and neighborhood-specific promotions.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Marketing Insider Group

APRIL 8, 2025

You havent established a touchpoint with them yet and dont have their email addresses stored in your CRM, but they follow your nonprofit on social media. How do you get them to sign up? Copying and pasting the same content across multiple platforms can lead to disengagement and demonstrate a sense of laziness to your donors.

CRM 58

CRM Marketing Marketers Analytics 58

SocialPilot

JANUARY 6, 2025

Missing Features: Social listening or monitoring Advanced CRM and community features Unified reports The plan offers substantial pricing , along with a comprehensive suite of features tailored for large and enterprise-level businesses. Further, visual content is crucial for engagement, but budgets often dont allow for professional designers.

Price 81

Price Non-Profit Analytics CRM 81