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This week’s new AI/ChatGPT-powered martech products

Martech

SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” It can help marketers generate topics, structure and optimize text, and adjust tone, based on 11 different writing styles. It also allows users to generate images.

Product 101
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7 key 2024 search trends to watch and 3 top priorities

Search Engine Land

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Using AI is acceptable to Google for generating content as long as it is highly relevant and offers value. Review content performance.

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Best Practices for Designing and Developing HubSpot Forms

Lynton Web

If you can’t think of any, that’s because most companies choose to implement a variety of forms for lead generation purposes. Here are some essential items to plan for: Connectors: Can all of the data on the form submissions live in your HubSpot CRM or do you need to set up integrations before you make your forms live? Create your own!

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What Is Demand Generation? [FAQs]

Hubspot Marketing

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

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10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]

Hubspot Marketing

It's yet another way to collaborate with other TikTokers, leverage user-generated content , and expand your reach. When one user put the Puma logo on top of a steaming cup of coffee, the brand decided to join the action by "stitching" the original video and attempting to recreate it. Stitch top-performing or relevant videos.

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How to Measure Digital Marketing ROI for Your Business

Sachs Marketing Group

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. Calculate Revenue Generated Once you’ve tracked your conversions, the next step is to calculate the revenue they’ve generated.

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Tangential SEO: How to use Google Bard to find content ideas fast

Search Engine Land

But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. Companies operating in this niche could create topics around real estate investments and sub-letting opportunities because holiday homeowners could use these houses to earn money on the side.

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