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6 marketing team silos you need to break down, and how to do it

Martech

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” lead qualification data from marketing automation to CRM) to ensure consistency in lead definitions and scoring.

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Using User Personas to Boost Performance

Neil Patel

It takes what you know about them—through analytics, CRM insights, customer feedback—and shapes it into a story you can build a strategy around. Here are some key points that make a persona effective: It’s grounded in data: Start with real customer insights—surveys, CRM data, interviews, behavior analytics. How to build user personas?

CRM 66
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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

At Omnisend, we go beyond reading product and service reviews and look for recurring questions in live chat support conversations and client calls with our customer success managers. For one of my B2B SaaS clients, instead of competing for the best CRM software, we developed material on how to integrate CRM with ERP for manufacturing.

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The 16 Best HubSpot Updates from February 2025

Martech

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization.

CRM 105
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What Is Revenue Operations (RevOps)?

Lusha

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. It tracks interactions, manages leads, and helps with sales activities. It’s the foundation for many RevOps processes.

CRM 40
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We Tried 16 Omnisend Alternatives So You Don’t Have to

Campaign Monitor

5 (1000+ reviews) Mailchimp All-in-one marketing hub AI-powered content creation $13/month 4 (500+ reviews) ActiveCampaign Advanced automation Deep segmentation & CRM integration $15/month 4.5/5 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 ” — Shaley M.,

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Top 16 Klaviyo Alternatives Put to the Test – #1 Revealed

Campaign Monitor

5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 5 (13,000+ reviews) Constant Contact Event marketing Built-in event management & ticketing $12/month 4.1/5 5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5