Customer Acquisition Entertainment Gen Z 
Businesses Grow
MARCH 16, 2023
I’ve been accused of being obsessed with Gen Z! Gen Z is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of Gen Z elected to Congress! And why not? As marketers, we better pay attention. Faux-stalgia! Reactive social listening.
Businesses Grow
OCTOBER 12, 2022
I am endlessly fascinated by Gen Z. Every generation is different. Connecting in these spaces will require efforts to entertain and captivate far beyond any marketing we’re doing today. The post Why Gen Z is hiding out in digital campfires appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
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illumin
AUGUST 27, 2024
This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. This is an increase from 68% of respondents in 2023.
Hubspot Marketing
SEPTEMBER 11, 2023
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As a consumer, I love how effortless shopping can now be.
Businesses Grow
APRIL 1, 2024
Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!
Hootsuite
DECEMBER 2, 2019
Use 80% of your content to inform, educate, or entertain your audience. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce. More than half of millenials and Gen Z internet users said their most recent fashion buys were based on images they saw on social media.
SocialPilot
JANUARY 21, 2024
Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. You can read the full case study here.
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