illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. Over time, your flywheel allows you to grow without continually investing in customer acquisition.”

Gen Z 133

Gen Z Inbound Marketing User-Generated Entertainment 133

Hootsuite

DECEMBER 2, 2019

Use 80% of your content to inform, educate, or entertain your audience. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. It should include a plan for your content mix.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Content Marketing Institute

DECEMBER 5, 2017

Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. The millennial market is really who banks like ours are looking to connect with.”. And the new customer acquisition rate increased by 22.5% It’s a key market for us. year over year in the same period.

Education 111

Education Marketing Strategy Branding Energy 111

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. By participating and getting involved, you can establish yourself as a go-to resource.

Gen Z 128

Gen Z Marketing Marketers User-Generated 128

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Rock Content

JULY 28, 2020

Interactive content, therefore, combines information and entertainment. This change is even more relevant if we consider generation Y — the millennials, born between 1980 and 1995, who are in the market dictating trends and influencing consumer behavior. A Quiz is a form of interactive content that has already won many fans!

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72