Remove Customer Acquisition Remove Finance Remove New Markets
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). Customer retention and brand value metrics hit two-year lows.

Transform 130
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How to make the jump from product-market fit to platform-market fit

Martech

Source: GTM Partners 3V’s of ABM Building partnerships to extend reach With the ABM strategy in place and the platform aligned to meet customer needs, Jason knows that scaling requires more than internal resources. Cross-product engagement tracks how many customers use multiple products.

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How ops professionals can become more strategic at work

The Marketing Operations Leader

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Become the bridge between marketing, sales, product, CS, IT, and finance. Use phrases and terms that leaders care most about.

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Harnessing martech insights: A roadmap to customer-centric business strategies

Martech

Narrating the story behind the data lets marketing technologists demonstrate the insights’ direct impact on achieving strategic objectives, transitioning from technical support to strategic architects. Martech’s influence needs to extend beyond marketing. Here are ways it can help other business functions.

Transform 118
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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. It requires having a deep understanding of the market using competitive intelligence coupled with the company’s capabilities and brand ecosystem. These are not always the coolest strategies.

Transform 135
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How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce. They used that insight to drive new creative concepts.

Food 145