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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Here are several steps to guide this transformation. This means focusing on metrics such as revenue growth, customer lifetime value and return on marketing investment (ROMI). Advanced analytics tools and attribution models allow marketers to demonstrate how various campaigns contribute to sales and customer acquisition.

Transform 134
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% increase in customer satisfaction (up from 6.1%) 10.8% Customer retention and brand value metrics hit two-year lows. of marketing effortsa remarkable 100% increase since 2022.

Transform 130
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The 9 Reports Every Marketing Leader Wants to See

The Marketing Operations Leader

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Discover how World Vision Canada transformed its email marketing by aligning people, process, and technology— moving beyond batch-and-blast emails to personalized, scalable campaigns.

Transform 130
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The truth about martech in 2025 and how to make it work for you

Martech

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Real revenue impact starts with customer acquisition costs. Your data analysts should speak the language of customer behavior, not just SQL.

Finance 115
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How smarter measurement can fix marketing’s performance trap

Martech

With its promise of trackable results and immediate impact, performance media thrived in the digital transformation era. It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. Finance teams have also become addicted to faulty attribution.

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Test + Learn 2025: 6 key takeaways for experimentation teams

Welcome Software

Watch Beyond the horizon: Transforming your experiments into a growth engine 2) The AI revolution is here (and will make humans better testers) According to Deborah O'Malley , founder of GuessTheTest, we're at "the very verge of a paradigm shift" with AI in experimentation. Sample size too small to draw conclusions! Five years ago?

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Harnessing martech insights: A roadmap to customer-centric business strategies

Martech

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Transform 116