Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. All SaaS companies understand this.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Search Engine Land

JULY 17, 2023

Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation. It helps you make informed decisions and optimize your marketing strategies for better business outcomes. Get the daily newsletter search marketers rely on. You can use it to build authority, credibility and trust.

SEO 97

SEO Customer Acquisition Transform Affiliate Marketing 97

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Transform 104

Transform CMO Customer Acquisition Retail 104

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. Now, the role of marketing has fundamentally evolved, changed and grown. Marketing strategies should start with social.

Transform 133

Transform Customer Acquisition Social Media Marketing Marketing 133

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 91

Social Media Marketing Transform User-Generated Gen Z 91

Businesses Grow

APRIL 15, 2024

Two years later, he hired me for a consulting project to transform his content marketing department. Brand marketing is about building an emotional connection that differentiates you from the competition. Mark Schaefer is the most trusted voice in marketing. ” It was signed by the CMO of a Fortune 100 company.

Transform 113

Transform Thought Leadership CMO Entertainment 113

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. In your inbox.

Customer 107

Customer Non-Profit Transform Thought Leadership 107

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Adobe Experience Cloud Blog

MAY 17, 2012

by Phil Fernandez Revenue Performance Management (RPM) is much more than improving the effectiveness and efficiency of sales and marketing. start-ups – to transform their revenue processes and realize significant increases in performance and results. more revenues and greater market share).

Management 115

Management Transform Customer Customer Acquisition 115

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). Will we be losing 95% of our marketing jobs? AI is not the doom of marketing Let me be clear.

Non-Profit 81

Non-Profit Law Transform Marketing 81

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

MAY 24, 2011

by Phil Fernandez On this blog I have consistently made the point that in today’s radically altered buyer/seller environment, companies need to make equally radical changes in their sales and marketing strategies to continue to grow and prosper. First, businesses today need to transform how they create, manage, and accelerate revenue.

Management 113

Management Transform Customer Acquisition Place 113

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Quick Takeaways Understanding your audience transforms your content strategy from generic messaging to targeted communication that resonates with their specific needs and desires.

Transform 89

Transform Customer Acquisition Education Customer 89

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. More M&A.

Direct Mail 113

Direct Mail Customer Acquisition Marketing Marketers 113

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. It reflects genuine interactions and engagements with your brand, providing a clear and direct insight into your customers’ behaviors, preferences, and needs.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

CRM 94

CRM Finance Marketing Marketers 94

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Marketing Department Structure. Structuring your marketing team(s) is a huge task. Here's how: Talent. That could be a book!).

Inbound Marketing 119

Inbound Marketing SEO Transform Communications 119

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 105

Direct Mail Customer Acquisition Marketing Marketers 105

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

Customer Acquisition 99

Customer Acquisition Customer Key Performance Indicator Transform 99

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Marketing Strategy 141

Marketing Strategy Finance Marketing Marketers 141

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 78

Transform CRM Email Marketing Retail 78

Digital Marketer

JULY 18, 2023

When done well, your community will help you move people all the way through your Customer Value Journey from awareness to promotion. Now Artificial Intelligence (AI) is quickly transforming the business landscape making information alone less valuable. This is why word-of-mouth is the most powerful marketing and it’s free!

Customer Acquisition 83

Customer Acquisition Transform Promotion Product 83

Rock Content

MAY 19, 2020

The world is going through a forced digital transformation. That has impacted Rock Content and, especially, our customer base. The buying process has been going through a major transformation, and the sales teams were unable to keep up with the changes and provide buyers an adequate experience. In which group do you want to be?

Transform 75

Transform Customer Acquisition Inbound Marketing Management 75

CXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

Law 78

Law Transform Marketing Marketers 78

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Taking Up Personalization a Notch Higher In 2024, AI’s impact on digital marketing is more pronounced than ever.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Your customers are in the same boat—bombarded with offers.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. When used creatively, it can transform your entire process. Paid search.

Key Performance Indicator 92

Key Performance Indicator Transform Communications Customer Acquisition 92

Use Insider

MARCH 3, 2023

Note that this post doesn’t include free bulk WhatsApp marketing software tools. This can massively impact your WhatsApp marketing strategy if you’re a global brand, so make sure to follow Meta’s documentation for the most up-to-date pricing details. Managing your templates. You can still do WhatsApp marketing without a BSP.

CRM 52

CRM Marketing Marketers Price 52

Buffer Marketing

MAY 25, 2023

Since most founders are interested in marketing and customer acquisition, there's a significant overlap in content areas,” he explains. His content also benefited as he explained, “I shared some insights from this experience on the marketing podcast, but it didn't end there.

Transform 102

Transform Customer Acquisition Communications Social Media Marketing 102

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Education 101

Education Marketing Strategy Branding Energy 101

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 90

Price Shipping Promotion Customer Acquisition 90

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. Let’s dive into the advantages in detail.

Branding 106

Branding Health Customer loyalty User-Generated 106

Hubspot Marketing

MAY 16, 2022

If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3. To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ).

Customer Acquisition 91

Customer Acquisition User-Generated CMO Transform 91

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. Increased marketing ROI. Can sales and marketing work together to identify our target accounts?

Direct Mail 85

Direct Mail Customer Acquisition CRM Analytics 85

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. How can your business fall into the first category and be successful?

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. Fast time-to-market. Third-party integration.

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas. It can also help reduce customer acquisition costs.

Transform 116

Transform Customer Health Communications 116