Martech

JANUARY 30, 2024

Personalized experiences The era of one-size-fits-all marketing is returning to one-to-one marketing with personalized experiences tailored to individual preferences. This information is then utilized to create personalized product recommendations, targeted marketing campaigns and customized user interfaces. Get MarTech!

Transform 142

Transform Customer Customer Journey User-Generated 142

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 136

Transform Customer CRM Finance 136

Martech

JANUARY 3, 2024

Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once.

Transform 109

Transform Marketing Marketers Communications 109

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1.

Transform 109

Transform Customer eCommerce Key Performance Indicator 109

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Granted, that was some unusual marketing magic.

Transform 117

Transform Branding Management Education 117

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases.

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Transform CMO Marketing Marketers 87

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Transform 122

Transform Customer Education Management 122

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Transform 118

Transform Customer Education Management 118

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” The problem is that going ultra-deep in a psychographic profile doesn’t actually help you craft a 30-character headline for fleet management software. You want this audience to engage with your ads.

Transform 122

Transform Real Estate Finance Advertising 122

Martech

AUGUST 31, 2021

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The post MarTech Replacement Survey finds marketing transformation is accelerating appeared first on MarTech.

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Transform Marketing Marketers Management 127

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. Image: Proposed values of agile marketing.

Transform 133

Transform Thought Leadership Marketing Marketers 133

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction. So, why does this matter?

Transform 122

Transform Customer Journey Analytics Digital Marketing 122

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side.

Transform 131

Transform CRM Marketing Marketers 131

Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Transform 127

Transform Whitepaper Digital Marketing Management 127

Adobe Experience Cloud Blog

AUGUST 6, 2020

Suddenly, the world had to find ways to manage stay-at-home orders while working, schooling, socializing, and even entertaining from home. Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. Because they had to.

Transform 174

Transform Shipping Entertainment Thought Leadership 174

Martech

MARCH 30, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and day two of The MarTech Conference begins ( free registration here ). Or, I should clarify: many of the needs and demands for transformation apply across the board.

Transform 98

Transform Digital Marketing Management Marketing 98

Search Engine Land

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction. So, why does this matter?

Transform 107

Transform Customer Journey Analytics Digital Marketing 107

Martech

SEPTEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and people are talking about the Replacement Survey. But as for security, the low score might reflect that the survey was being taken by marketing rather than by IT.

Transform 125

Transform Digital Marketing Management Advertising 125

Martech

MAY 18, 2022

The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia. The post Webinar: Transform your content operations with DAM appeared first on MarTech.

Transform 100

Transform Promotion Management Customer 100

Martech

AUGUST 16, 2022

The tasks of modern marketing — such as creating insights from data and targeting what we say and who we say it, to personalizing those experiences of a supporter — are no different for a nonprofit than they are for a for-profit organization.”. Donor data at World Vision was very fragmented before they began their transformation.

Transform 98

Transform Digital Trends CRM Digital Marketing 98

Search Engine Land

AUGUST 17, 2023

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence.

Transform 97

Transform User-Generated Market Trends Analytics 97

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

Transform 121

Transform eCommerce Shoppers Retail 121

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Transform 106

Transform eCommerce Digital Marketing Management 106

Search Engine Land

NOVEMBER 13, 2023

These tools provide significant time savings for marketers and help them fulfill client needs that were too difficult or laborious to do before. Reason 5: Outgrowing your agency Clients may reach a point where they can handle their marketing needs independently. Why clients break up with their agencies 2.

Transform 114

Transform Whitepaper Non-Profit CRM 114

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The benefits of digital transformation in banking and finance.

Transform 104

Transform Finance New Technology Industry Insights 104

Martech

MARCH 9, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and changing situations require more digital transformation. Marketers need to know immediately if their ad campaign is getting results so that they can optimize if it isn’t.

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Transform Digital Marketing Management Customer 102

Rock Content

APRIL 8, 2024

As any digital marketer or creator knows, effective content creation is far from easy. According to research by SEMRush, 42 percent of today’s marketers say adding repurposing to their ongoing content development strategy yielded amazing results. Visuals are also easier to share across social media.

Transform 75

Transform eBook Key Performance Indicator User-Generated 75

Businesses Grow

DECEMBER 8, 2022

One of the common arguments in marketing is that AI can never replace the human voice. In 2023, marketing and the marketing profession will be transformed. In a special edition of The Marketing Companion, I had the opportunity to pick the brain of an industry legend. In this spellbinding interview, Shelly explains.

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Transform Marketing Marketers Copywriting 145

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. What will fuel the transformation? Read next: What is a digital experience platform or DXP? Feedback front and center.

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Transform Analytics Customer Food 109

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

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Transform CMO Marketing Strategy Marketing 63

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. And the digital transformation in marketing will be at the forefront of this evolution. Your marketing team needs to be efficient and effective in order to succeed. They’re taking action.

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Transform Thought Leadership Customer Journey Customer loyalty 133

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation?

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Transform Finance Customer loyalty Digital Marketing 125

Adobe Experience Cloud Blog

AUGUST 2, 2017

And it’s the same with healthcare marketing. The promise and payoff of modern marketing often seems out of reach to healthcare marketers. It’s easy to buy software, but it’s difficult to transform. And one thing is clear: every healthcare marketing team feels overwhelmed to some degree. . It’s that simple.

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Transform Thought Leadership Manufacturing Marketing 134

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. It forces us to think about the potential in terms of actual processes right across the marketing function.

Management 123

Management Transform User-Generated Brand Management 123

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Transform 107

Transform eCommerce Thought Leadership Millennials 107

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

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Transform Marketing Marketers Non-Profit 89