Hubspot Marketing

AUGUST 7, 2025

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing team of one, I’ve experienced the fallout firsthand.

Marketing

Martech

FEBRUARY 10, 2025

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact.

Thought Leadership

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. It’s about building relationships, attracting customers who are already looking for what you offer, and becoming a trusted resource. That’s a huge difference!

CRM

Lusha

NOVEMBER 11, 2024

Do you need clarification about leads and prospects in B2B sales and marketing? Action Stage The lead becomes a customer They buy your product or sign up for your service Keep providing great service to turn them into loyal customers who recommend you. Email Marketing Tips Email is still one of the best ways to nurture leads.

Outbound Marketing

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Your customers are in the same boat—bombarded with offers.

Marketing Strategy

Hubspot Marketing

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.

CRM

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

B2C

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. Marketing automation software actually automates workflows.

CRM

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue.

Thought Leadership

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. I am trained with MarTech content.

Customer Journey

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. LinkedIn is where the pros go, so it’s long been the gold standard for B2B marketers.

Advertising

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. This trend is also true in the B2B market.

Key Performance Indicator

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Direct Mail

Adobe Experience Cloud Blog

JANUARY 15, 2016

Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition. What about predictive should you marketers take note of?

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers.

eBook

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research.

Email Marketing

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Key Performance Indicator

Adobe Experience Cloud Blog

MAY 3, 2016

Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. Just as you would with any marketing campaign, you need to know who you are trying to reach with each of your paid social ads. billion worldwide. Identify Your Audience.

Thought Leadership

Rock Content

APRIL 27, 2020

Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers. To help you optimize your brand results, we have created this Marketing Automation guide.

CRM

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. Why Video Content. Why Use Wistia. YouTube is free, and it has over 1 billion users.

Marketing Automation Platform

Martech

JUNE 27, 2022

On our platform we have almost 1,000 stacks under management, ranging from 10 products to more than 250. Our own stack has 43 and we are a small company with a limited marketing budget. We’ve even seen companies building stacks for specific marketing objectives e.g., lead acquisition, engagement etc.

Customer Acquisition

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform

Martech

JANUARY 25, 2022

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. of the market share.

CRM

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing

Use Insider

MAY 14, 2024

What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable.

Customer loyalty

Customers.ai

JANUARY 12, 2022

In this article you will learn the basics of SMS marketing, the benefits, and an overview of how it’s done so that you can improve your sales and marketing performance via the unicorn of automated, scalable text messaging with customers. We’ll cover these SMS marketing essentials: What is SMS marketing?

Shoppers

Lusha

JULY 21, 2024

In the ever-evolving landscape of B2B marketing, the marketing funnel remains a cornerstone for success. Think of it as a strategic roadmap guiding potential customers from their first interaction with your brand to becoming loyal advocates. What is a B2B Marketing Funnel?

Customer Acquisition

Lusha

JULY 17, 2024

Let’s face it: traditional marketing can feel like throwing darts blindfolded. That’s the essence of Account-Based Marketing (ABM). In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers.

Direct Mail

Lusha

NOVEMBER 11, 2024

Companies face changing market conditions, new customer needs, and pressure to stay ahead. With steady revenue growth, businesses gain chances to expand, stay stagnant, and retain market share. What if you had a plan to handle market complexities and drive sales consistently?

Price

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Maximized marketing efforts and budget.

Personalized Marketing

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations. 70% of millennials are frustrated with brands sending irrelevant emails.

Customer loyalty

Lusha

JULY 17, 2024

Marketers today face a daunting array of options when it comes to lead generation. Whether you’re a seasoned marketer or a new entrepreneur, this guide will help you boost your lead-generation efforts. To streamline the process, we recommend Lusha, a platform that helps businesses find and connect with the right prospects.

CRM

Lusha

JUNE 7, 2024

A go-to-market (GTM) strategy is your roadmap to success, a comprehensive plan guiding you from conception to launch and beyond. Demystifying Go-To-Market Strategy Defining Go-To-Market Strategy A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will launch a new product or service into the market.

Marketing Strategy

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. What is a Customer Data Platform? (In

Customer

Use Insider

MARCH 4, 2023

Besides their data aggregation capabilities, these CDPs also have: Native support for various marketing channels , like SMS, email, WhatsApp, and Facebook Messenger. This means you can use your data to run marketing campaigns across different channels without needing third-party providers (e.g., CRM IDs, phone numbers, and emails).

Customer