How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
CXL
OCTOBER 7, 2022
Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?
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