Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Your product is different.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Martech

MARCH 7, 2024

Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Gupshup’s Conversation Cloud is a suite of SaaS tools designed to enhance business-to-customer interactions through AI-powered conversations.

Transform 87

Transform Customer Acquisition User-Generated Advertising 87

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

Transform 112

Transform CMO Customer Acquisition Finance 112

Martech

APRIL 22, 2022

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Know how your customers interact with your advertising today and into the future.

Transform 144

Transform Marketing Marketers Analytics 144

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

FEBRUARY 21, 2024

The retention stage aims to build strong relationships with our customers and provide them with ongoing value and support. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Product usage data (frequency of use, duration of use, etc.)

Customer Journey 91

Customer Journey Transform Customer Acquisition Price 91

Search Engine Land

FEBRUARY 14, 2024

It helps businesses understand and improve the different touchpoints and interactions customers have during their buying journey. Creating this map provides insights into customer behavior, preferences, and challenges. SEO practices can be used to captivate potential customers.

Customer Journey 104

Customer Journey eCommerce SEO Customer 104

Rock Content

NOVEMBER 18, 2020

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired. What is Product-led Growth?

Product 89

Product User-Generated Transform Customer Acquisition 89

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. What do they need from a product perspective?

Transform 133

Transform Customer Acquisition Social Media Marketing Marketing 133

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 104

Advertising Advertisers Transform Customer Acquisition 104

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. What is SaaS?

Transform 67

Transform Customer Acquisition Customer loyalty Marketing 67

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Transform 88

Transform Customer Acquisition Education Customer 88

Vertical Response

JUNE 16, 2024

Their day-to-day responsibilities involve: Monitoring feedback Managing social media accounts Ensuring that the brand’s voice remains consistent across all platforms Engaging in conversations with followers, fostering relationships that can transform a casual browser into a dedicated brand evangelist.

Management 52

Management Customer Acquisition Non-Profit Transform 52

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Committed to transparency and integrity in the digital marketing space, Evocative Media stands out for its high-converting ad campaigns and email marketing strategies aimed at high-value customer acquisition.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Digital Marketer

JULY 18, 2023

When done well, your community will help you move people all the way through your Customer Value Journey from awareness to promotion. Now Artificial Intelligence (AI) is quickly transforming the business landscape making information alone less valuable. Plus, it supports buyers in getting more results from your programs and products.

Customer Acquisition 83

Customer Acquisition Transform Promotion Product 83

Customers.ai

APRIL 18, 2024

Data Collection and Audience Building With the pixel in place, Restore begins to aggregate data, transforming anonymous visitors into identifiable profiles. Utilize the detailed insights provided by the X-Ray Pixel to retarget individuals who have already shown interest in your products but have not yet converted.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 82

Pharmaceutical Branding Transform Finance 82

Martech

MAY 16, 2022

Its organic face care products are formulated for people with sensitive skin. “I I developed the products for my own skin,” said Alexander. “I Using technology to strengthen offline customer relationships. Apple Rose Beauty, headquartered in Jacksonville, Florida,is a luxury skincare company. Image provided by Apple Rose Beauty.

Transform 78

Transform CRM Email Marketing Retail 78

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. What is SaaS?

Transform 40

Transform Customer Acquisition Customer loyalty Marketing 40

Bannerflow

APRIL 6, 2023

According to the Harvard Business Review , “In deciding which marketing tactics to employ, it’s critical to track how customers are reassessing priorities, reallocating budgets, switching among brands and product categories, and redefining value. Marketers need to be mindful of customer sentiment and adjust their messaging accordingly.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Rock Content

MAY 19, 2020

The world is going through a forced digital transformation. That has impacted Rock Content and, especially, our customer base. The pandemic caused by the new Coronavirus has impacted the business world mainly by forcing people to do social isolation, which prevents several organizations from selling their products. Daily goals.

Transform 75

Transform Customer Acquisition Inbound Marketing Management 75

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. It was mainly responsible for product launch campaigns and advertising initiatives. An understanding of customer habits and trends. Customer lifetime value.

CMO 129

CMO Finance Key Performance Indicator Transform 129

Businesses Grow

APRIL 8, 2024

Today, Yeti is a $4 billion brand with a wide range of products. Their most important metric is human “engagement” with customers, demonstrating that new ideas, products, and content are relevant — a leading indicator to sales. That is a profound marketing success and 100 percent human. Think about it this way.

Non-Profit 81

Non-Profit Law Transform Marketing 81

Vertical Response

MAY 3, 2024

Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers.

Price 93

Price Shipping Promotion Customer Acquisition 93

Digital Marketer

DECEMBER 21, 2023

All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. AI comes with analytical powers that can transform your advertising precision. Nowadays, you need to learn how to create a podcast with generative AI to be more productive. The answer is a big yes!

Law 91

Law Digital Marketing User-Generated Copywriting 91

Sprout Social

MAY 24, 2022

When used creatively, it can transform your entire process. Then, in 2021, #CleanTok elevated the product to explosive fame. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Customer acquisition cost. Social and owned media.

Key Performance Indicator 92

Key Performance Indicator Transform Communications Customer Acquisition 92

Adobe Experience Cloud Blog

MAY 17, 2012

In fact, RPM is today enabling organizations – from major health systems and global consumer product companies to web 3.0 start-ups – to transform their revenue processes and realize significant increases in performance and results. Business is fundamentally based on relationships – with colleagues, partners, and especially customers.

Management 115

Management Transform Customer Customer Acquisition 115

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. Choose what narrative you want to build and follow it through in all your communications.

Branding 106

Branding Health Customer loyalty User-Generated 106

Hubspot Marketing

MAY 16, 2022

But, Bodnar adds, "In the last version of the internet, your whole job was to make a product or value proposition 10 times better than it was before. Consumers will want more say in the online products and platforms they use. In turn, the customer feels like their actionable and constructive feedback has been heard.

Customer Acquisition 91

Customer Acquisition User-Generated CMO Transform 91

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels.

CMO 130

CMO B2C Marketing Marketers 130

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. Does my organization have hundreds of employees and millions of customers?

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. Does my organization have hundreds of employees and millions of customers?

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Buffer Marketing

MAY 25, 2023

Since most founders are interested in marketing and customer acquisition, there's a significant overlap in content areas,” he explains. Many creators attempt to monetize by offering courses or other products, and it's often a difficult transition. Is what I'm currently working on interesting?

Transform 102

Transform Customer Acquisition Communications Social Media Marketing 102

CXL

NOVEMBER 23, 2022

Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

Law 78

Law Transform Marketing Marketers 78

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy. It is also a great way to reward referrals and customer advocacy.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Adobe Experience Cloud Blog

AUGUST 2, 2016

But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. I’m not alone–we all love a good underdog story, don’t we?

eBook 91

eBook Customer Thought Leadership Transform 91

Hubspot Marketing

MARCH 18, 2020

Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? Your acquisition team will communicate to the customer as a representative and advocate for the company, and need excellent customer-facing skills and company knowledge to do so.

Inbound Marketing 119

Inbound Marketing SEO Transform Communications 119