Martech

AUGUST 13, 2024

I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. He transformed a challenging situation into an opportunity for connection and growth. He leveraged his strong network and the community he built over many years.

Transform 135

Transform Marketers Marketing Traditional Marketing 135

Martech

DECEMBER 16, 2024

But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies. Also, the user base and revenue skyrocketed by 3,900%.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Customer Acquisition Cost (CAC) CAC shows the cost of acquiring a new customer through your ads. Analyzing paid media performance isn’t just a good idea; it’s essential.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

APRIL 3, 2025

With its promise of trackable results and immediate impact, performance media thrived in the digital transformation era. That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty.

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Neil Patel

JUNE 25, 2025

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. The solution? Relationship marketing.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy.

CRM 78

CRM Customer Acquisition Transform User-Generated 78

Search Engine Land

SEPTEMBER 26, 2024

A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. This process is overwhelming, time-consuming, and riddled with challenges. Siloed data.

Analytics 126

Analytics Transform Marketers Marketing 126

Hubspot Marketing

FEBRUARY 17, 2025

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. When asked about the value of MMM, Whittaker said it had transformed how we allocate marketing budgets and measure cross-channel impact. OCallaghan describes MMM as transformational.

Transform 110

Transform Customer Acquisition SEO Retail 110

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. That includes digital marketing or marketing technology.

Transform 120

Transform User-Generated Marketers Marketing 120

Martech

JULY 2, 2025

Because ticking boxes doesn’t transform marketing operations. Customer experience. This framework helps marketing teams cut through vendor hype and make confident technology decisions that deliver genuine transformation. Marketing teams invest in technically impressive platforms that fail to deliver practical value.

Transform 60

Transform Customer Acquisition Management Global Marketing 60

Martech

JULY 21, 2025

Consider: Discovery → Exploration → Commitment → Satisfaction → Transformation. Customer acquisition costs continue climbing while attention spans shrink. Lifecycle nurturing celebrates milestones and demonstrates ongoing investment in customer success. Referral tools should facilitate natural sharing.

Transform 77

Transform Customer Journey CRM Manufacturing 77

Martech

SEPTEMBER 18, 2024

This optimizes engagement across the entire customer lifecycle — from initial awareness to post-purchase support. Instead of being labor-intensive and time-consuming, AI transforms A/B/n testing into a continuous, dynamic process. Generative AI also revolutionizes traditional A/B/n testing.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Backlinko

JANUARY 6, 2025

Start with five customers this week. Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. The goal is to build such deep customer understanding that product failures become nearly impossible. maximum ad spend per customer. Take detailed notes using their exact words.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Martech

JUNE 9, 2025

The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. Among others, of course, but just these elements of PS help clients make the leap from tool adoption to workflow transformation and that’s where true uptake (and retention) lives. Eliminate waste. Align tooling.

Transform 68

Transform Customer Acquisition Shipping Management 68

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. Tracking customer acquisition cost (CAC) and lifetime value (LTV) is essential to scaling ad campaigns sustainably. Why it matters: LTV sets a limit on how much you can invest in customer acquisition.

Customer Acquisition 66

Customer Acquisition User-Generated Customer loyalty Marketers 66

Lynton Web

JANUARY 27, 2025

Effective reporting transforms raw data into strategic decisions, strengthens accountability, and illuminates paths to expansion. Strong HubSpot reporting practices deliver essential benefits that transform how your franchise network operates, from improving lead management efficiency to optimizing marketing investments.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

Marketing Insider Group

OCTOBER 1, 2024

Similarly, customer service reports can highlight response times or satisfaction levels, giving businesses a clear view of how well they meet customer needs. Tracking these interactions and performance metrics helps you make informed decisions, optimize processes, and improve customer relationships. What is CRM Analytics?

CRM 114

CRM Analytics Key Performance Indicator Transform 114

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketers Marketing 99

Neil Patel

JUNE 17, 2025

I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. Greater Cost Savings Generally, the higher your brand’s customer acquisition cost (CAC), the more you should focus on customer retention and loyalty.

Branding 90

Branding Shoppers Shipping Customer loyalty 90

Martech

JUNE 10, 2025

And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. This allows you to influence AI tools, achieving brand visibility and growth through the AI-driven transformation. Dig deeper: GenAI is already telling your brand’s story — are you guiding it?

Transform 87

Transform Customer Acquisition Finance User-Generated 87

Martech

FEBRUARY 14, 2025

Real revenue impact starts with customer acquisition costs. Your data analysts should speak the language of customer behavior, not just SQL. This transformation creates fear. Dig deeper: What do C-level execs think of their GTM strategies? Your predictive analytics should identify high-value prospects across channels.

Finance 115

Finance Transform Customer Journey Customer Acquisition 115

Buffer Marketing

MARCH 5, 2025

Are you focusing on customer acquisition? Or do you want to retain existing customers? Use the SMART goals acronym to transform a vague goal into a concrete one: S pecific: What do you want to achieve using social media marketing? How do you set social media goals ? Perhaps you want to save costs and improve efficiency.

Social Media Marketing 119

Social Media Marketing Marketing Strategy Marketers Marketing 119

Customers.ai

NOVEMBER 18, 2024

By integrating seamlessly with Shopify, it enables businesses to set up and manage customer referral programs, incentivizing existing customers to refer new ones. This approach leverages satisfied customers to drive new sales, enhancing customer acquisition efforts. Start transforming your Shopify store today!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. Start with open rates to gauge how many recipients are engaging with your emails.

Customer 52

Customer CRM User-Generated Transform 52

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. About 70% of customer s are influenced by online reviews and 89% of them purchase within a week after reading reviews.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

JUNE 25, 2025

Dig deeper: How data-driven email nurturing transforms the B2B sales funnel Demand marketing supports brand trust Demand generation campaigns are an effective way to keep your audience engaged and maintain brand awareness. Take a gated ebook campaign, for example.

Branding 75

Branding eBook Key Performance Indicator Transform 75

Welcome Software

FEBRUARY 27, 2025

Poor personalization doesn't just impact immediate sales and profitability; it can create a ripple effect that negatively impacts customer engagement across the board. Optimizely has helped hundreds of leading retailers transform their customer experiences through sophisticated personalization.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Lynton Web

NOVEMBER 26, 2024

Consider how one financial services firm transformed its lead generation process through this analytical approach. Ready to transform your marketing measurement strategy? After noticing low engagement with their "Schedule a Call" option, they didn't just report the numbers — they dug deeper to understand why with the help of our team.

Transform 52

Transform Customer Acquisition Marketers Marketing 52

Litmus

OCTOBER 31, 2024

Now, you can create a data-driven experiment that promotes your backpack range to new customers who express an interest in hiking. Once you’ve collected data, there’s a process to transform them into customer insights for your email strategy. Gather all of your data.

CRM 90

CRM Management Email Marketing Transform 90

Duct Tape Marketing

AUGUST 22, 2024

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. It's time to transform your approach. Book your call today, DTM World slash Scale.

CMO 86

CMO Customer Journey Transform User-Generated 86

Sales Force: CMO

JUNE 17, 2025

Unlike traditional automation, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents act. These AI agents transform ‘do-not-reply’ messages into agentic engagements — where every channel becomes a two-way conversation.

Transform 52

Transform Marketers Marketing Customer Acquisition 52

illumin

MAY 15, 2025

Launch display ads that show user-generated content, running Meta and Pinterest ads for DIY home projects, customer reviews and testimonials that promote the legitimacy of your business, or digital out-of-home ads for visual appeal. Start optimizing your home, garden, and DIY campaigns with illumin today!

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Hubspot Marketing

JUNE 4, 2025

My transformation from serving customers to nurturing a community didn't happen overnight. Customer support lit up. Below, Ill discuss how community can transform your business trajectory. It's where transactions transform into relationships, and casual buyers become passionate advocates. It started with a crisis.

Transform 92

Transform Customer User-Generated Customer Acquisition 92

Lusha

NOVEMBER 18, 2024

It involves: Identifying potential customers Qualifying them Guiding them through the sales funnel Traditionally, prospecting took a lot of time and resources. Lusha’s platform can transform your prospecting efforts. Customer Acquisition Cost (CAC): This measures how much it costs, on average, to get a new customer.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Lusha

DECEMBER 9, 2024

That’s the magic of inbound, and it’s transforming how businesses find new customers. Customer Acquisition Cost (CAC): Let’s discuss the bottom line. CAC is the cost of reeling in a new customer. Think of it as setting out a welcome mat for the people you want to do business with.

CRM 52

CRM Whitepaper eBook User-Generated 52

Welcome Software

MAY 21, 2025

Watch Beyond the horizon: Transforming your experiments into a growth engine 2) The AI revolution is here (and will make humans better testers) According to Deborah O'Malley , founder of GuessTheTest, we're at "the very verge of a paradigm shift" with AI in experimentation. that leads to achieve our commercial goals."

Transform 52

Transform Shipping Customer Acquisition Finance 52