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The 8 Core Reports of the Growth Marketing Leader

The Marketing Operations Leader

1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). It helps you understand which channels are the most efficient and where acquisition is most expensive. 6️⃣ Growth Loop Diagnostics This report visualizes how users move through your core growth loop (e.g.,

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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. They decided to do something radical: talking with their customers instead of at them. This aligned its growth strategy with what mattered most to its users.

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Analyzing paid media performance isn’t just a good idea; it’s essential.

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5 drivers of full-funnel growth with CRM and CDP data

Martech

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. However, this ignores varying customer quality.

CRM
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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. AI lends a hand of help here, too.

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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. But that’s just one example of Spotify’s custom playlists.

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Media Mix Modeling: What It Is and How to Use It [+ Examples]

Hubspot Marketing

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. Spot Synergies Between Channels Aaron Whittaker is the vice president of demand generation at Thrive Internet Marketing. OCallaghan describes MMM as transformational. Watch out for poor segmentation.