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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

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Cyber Week’s sales success depends on a year-round consumer connection

Martech

shoppers broke records during Cyber Week, spending $70.8 Shoppers are trading the long lines of in-person shopping for browsing and buying from the comfort of their couches. The proof: 64% of holiday shoppers plan to buy non-gift items for themselves or the household. But they must understand the consumer journey first.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Shoppers want to receive SMS messages from brands because it’s quick, easy and accessible,” said Sarah Cascone, VP of marketing for retail technology company Bluecore. Get MarTech!

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Singles Day Marketing: Double Down for the Big Double Eleven

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One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. This presents marketers with a never-seen-before opportunity to implement mobile-first strategies that are complemented by smart cross-channel customer journeys. Most Singles Day shoppers are one-time buyers.

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10 Ways an AI Customer Service Chatbot Can Help Your Business

Hootsuite

Give customers the option of communicating in their preferred language and watch them engage. Sales potential: 72% of shoppers are more likely to buy a product when offered in their preferred language. Customer loyalty : Would you rather shop in a place that spoke your language or a place where you weren’t understood?

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An Evolved Ecommerce Payment Strategy Builds Customer Trust – Is Your Brand Keeping Up?

Sales Force: CMO

Shoppers are voting with their dollars, and they are resoundingly happy with the conveniences of online commerce. We looked at online shopping data from 1 billion global shoppers. While payment is often the last step in the customer journey, brands need to think about their role from the start. Here’s what we found.

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The marketer’s guide to customer journey orchestration

Use Insider

Complex omnichannel customer journeysCustomer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.