Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Digital Marketing 48

Digital Marketing Key Performance Indicator Transform Thought Leadership 48

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Use Insider

MARCH 8, 2024

What is omnichannel marketing? Omnichannel marketing is the process of bringing all marketing channels and customer touchpoints — e.g., your website, mobile app, emails, messaging channels, online ads, chatbots, and so on — together by connecting them to a central platform. Optimized marketing efforts and budget.

Customer Journey 52

Customer Journey eCommerce Marketing Marketers 52

SmartBrief - Marketing

SEPTEMBER 25, 2023

My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts. I came across an article published in marketing theory by professors and researchers at the University of York in the United Kingdom.

Marketing 52

Marketing Marketers Digital Marketing Customer Journey 52

Martech

SEPTEMBER 23, 2021

Marketing leaders know that success today increasingly comes down to agility. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth.

Communications 124

Communications Marketing Marketers Customer Journey 124

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

Whitepaper 91

Whitepaper Gen Z Marketing Marketers 91

Use Insider

FEBRUARY 9, 2024

What is enterprise marketing? Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Power Digital Marketing

DECEMBER 14, 2022

One of the primary goals of marketing is to build a bigger audience—and then sell to them. It’s called affiliate marketing. While it’s nothing new, affiliate marketing continues to trend upward as more and more brands lean into having third parties vouch for them. billion on affiliate marketing in the U.S.

Affiliate Marketing 52

Affiliate Marketing Marketing Strategy Marketing Marketers 52

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Welcome Software

OCTOBER 4, 2022

Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” A great customer experience requires a great marketer experience.

Transform 40

Transform CMO Marketing Marketers 40

Welcome Software

OCTOBER 4, 2022

Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” A great customer experience requires a great marketer experience.

Transform 40

Transform CMO Marketing Marketers 40

Sachs Marketing Group

MARCH 14, 2024

This is often too much for busy business owners to tackle while running their businesses, so many opt to work with a digital marketing agency offering professional SEO services. This visibility increases your chances of attracting more visitors and converting them into customers.

SEO 52

SEO User-Generated Transform Customer Journey 52

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. This time, our theme is “The customer journey of a lifetime.” Marketing operations.

Transform 119

Transform Customer Journey Analytics Entertainment 119

Hootsuite

MARCH 9, 2023

Meta designed Blueprint to help marketers and business owners get the most out of Meta’s marketing platforms. This topic covers things like who your audience is, the customer journey, and how to set marketing goals. Here are Hootsuite’s top 8 certifications and courses you can take on social media marketing.

Social Media Marketing 144

Social Media Marketing Customer Journey Digital Marketing Management 144

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. But with so many options, marketers have found planning and navigating these changes to be a bit of an unmapped obstacle course.

Market Trends 94

Market Trends B2C Marketing Marketers 94

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. This time, our theme is “The customer journey of a lifetime.” Marketing operations.

Transform 106

Transform Customer Journey Analytics Entertainment 106

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

Transform 81

Transform Marketing Marketers Finance 81

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Qualities of a Great Marketing Resume. How long should my marketing resume be?

Management 145

Management Marketing Marketers Inbound Marketing 145

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Orbit Media Studios

JANUARY 26, 2022

Growth marketing is a crucial piece of the success puzzle for any business. You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking.

Marketing Strategy 63

Marketing Strategy Key Performance Indicator Marketing Marketers 63

Duct Tape Marketing

JANUARY 6, 2021

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager written by Kyndall Ramirez read more at Duct Tape Marketing. And let’s not forget, you’re the full-time Marketing director , too. And things start to get put on the back burner—like your marketing efforts. What a Marketing Manager does.

Management 82

Management Marketing Marketers Copywriting 82

Neil Patel

SEPTEMBER 3, 2021

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech? Content Management.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. This flexibility makes it ideal for businesses testing new markets or those cautious about high advertising costs.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Econsultancy

NOVEMBER 23, 2021

Adaptability, multifunctional space and lifestyle choice are replacing kitchens and driveways as priorities for purchasers who are ‘moving with the times’ rather than on the lookout for ‘a home for life’ A full-scale re-evaluation of the selling and aftercare journey for digital marketers is gathering momentum.

Real Estate 52

Real Estate Transform Branding Logistics 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive.

Transform 88

Transform Customer CMO Price 88

Use Insider

FEBRUARY 16, 2022

The state of cross-channel or multichannel marketing. Customers are like bullfrogs — they jump from one surface to another in order to find what they are looking for. Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Digital Marketer

MAY 19, 2023

Let’s dive into the pool of reports that have been surfacing recently – those revolving around AI, the economy, and how this roller coaster of a world may impact your marketing agency, then we’ll shift gears and put your agency under a microscope. The job market is a tough nut to crack.

User-Generated 76

User-Generated Marketing Marketers Transform 76

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 108

Analytics Transform Key Performance Indicator CRM 108

Rock Content

JULY 13, 2023

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. Creating it is the basis of a Digital Marketing strategy. A buyer persona is a semi-fictional character that represents your ideal customer.

CRM 79

CRM eBook Communications B2C 79

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. What types of customization are there? How to apply personalization through Content Marketing?

Transform 72

Transform User-Generated Whitepaper Law 72

Adobe Experience Cloud Blog

DECEMBER 13, 2018

Let’s face it: The marketing world moves quickly. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. 5 Components of an Engaging Website. Then, act on them.

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. What is marketing analytics?

Analytics 128

Analytics Customer Journey Marketing Marketers 128

Search Engine Land

APRIL 18, 2023

Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent. SEO or PPC?

SEO 101

SEO User-Generated Advertising Advertisers 101

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. To generate leads, you need to be where your customers are and where you can market to them.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52