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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

This time, our theme is “The customer journey of a lifetime.” Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. Customer journeys. ” We hope to see you there.

Transform 121
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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Search Engine Land

The linear “customer journeys,” developed mostly by marketers themselves, will die a quick death. While just a few years ago that felt like a massive leap forward for marketing, it’s not what consumers wanted or asked for. The result is an entirely new marketing approach. But AI has changed that forever.

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

This time, our theme is “The customer journey of a lifetime.” Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. Customer journeys. ” We hope to see you there.

Transform 109
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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Martech

The linear “customer journeys,” developed mostly by marketers themselves, will die a quick death. While just a few years ago that felt like a massive leap forward for marketing, it’s not what consumers wanted or asked for. The result is an entirely new marketing approach. But AI has changed that forever.

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Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Adobe Experience Cloud Blog

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. The posts are automatically assigned as positive, neutral or negative so customer care teams can prioritize messages accordingly and act swiftly.

Analytics 110