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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

This time, our theme is “The customer journey of a lifetime.” Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. Customer journeys. ” We hope to see you there.

Transform 125
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Guide to what you missed at the fall 2021 MarTech Conference

Martech

This time, our theme is “The customer journey of a lifetime.” Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. Customer journeys. ” We hope to see you there.

Transform 112
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Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Adobe Experience Cloud Blog

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. The posts are automatically assigned as positive, neutral or negative so customer care teams can prioritize messages accordingly and act swiftly.

Analytics 111
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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

Read next: The B2B customer journey is set on a digital track. The pipeline wins generated by our marketing has increased by 50% and we’ve shortened our sales cycle as well,” said Tonkin. “It’s It’s part of a wider transformation, not just with marketing and sales, but also with the product too.

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Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Adobe Experience Cloud Blog

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).