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How to optimize your content strategy across the customer journey

Martech

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. Engaged users are more likely to progress further along the customer journey.

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[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement

Adobe Experience Cloud Blog

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. Step 6: Always Keep the Customer Journey in Mind.

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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

They’ve nailed the art of fostering trust by consistently delivering educational, value-packed content while running targeted campaigns to generate leads for their software. Take a gated ebook campaign, for example. downloadable ebooks or free trials) to turn that interest into action (demand generation).

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What Is a Marketing Funnel? Complete Beginner’s Guide

Backlinko

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. A well-recorded customer journey map helps you better understand your prospects needs and wants.

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How to Optimize Blog Content for Better Conversions

Marketing Insider Group

A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage. Align Blogs with the Customer Journey Not all readers are ready to act immediately. Tailor your blogs to different stages of the customer journey.

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How to Develop Content for Every Stage of the Customer Journey

Duct Tape Marketing

How to Develop Content for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Because it is such an important piece of the marketing puzzle these days, it needs to be incorporated in every phase of the customer journey. Mapping the Customer Journey. Success stories.

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15 Marketing Ideas for Your Small Businesses (+ Free Checklist)

Backlinko

Like a discount, template, or ebook. Pet supplement brand Adored Beast Apothecary’s newsletter is a great example of how to mix education with subtle promotion. For example, this issue opens with fun, educational content on dog behavior. It’s a smooth transition from education to solution. (So