Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 132

Transform Whitepaper Thought Leadership Customer Journey 132

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Customer success platforms will no longer rely on static playbooks, said Hindawi.

Customer 119

Customer Branding Customer Acquisition Customer Journey 119

Martech

MARCH 20, 2024

Understanding the customer journey Before we explore strategies, it’s crucial to grasp the essence of the customer journey. The goal is to educate and inform. Consideration By now, your potential customers are evaluating their options. Think of it as navigating a new territory.

Customer Journey 119

Customer Journey Customer Education Product 119

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.

Customer Journey 119

Customer Journey Analytics Customer Marketing 119

Martech

SEPTEMBER 22, 2022

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Dig deeper: What are customer journey analytics? Marketing and customer experience teams.

Customer Journey 112

Customer Journey Customer B2C Customer Acquisition 112

The Marketing Operations Leader

MAY 7, 2025

For a deeper dive into these insights, check out the full episode here: Humans of Martech Episode 168 Guest Article: How to Start Using AI Agents At Different Stages of The Funnel AI agents are radically transforming how we manage the entire customer journey. Shorter sales cycles. Higher win rates. Better onboarding. Higher LTV.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

OCTOBER 15, 2024

Dig deeper: Why brand trust is declining and how marketers can earn it back Create quality touchpoints across the customer journey Effective marketing relies on understanding the buyer’s psychology and what they need at different stages of their journey.

Customer 127

Customer Transform Customer Journey Marketing 127

Martech

JULY 22, 2022

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. A better relationship with your customer. The benefits of using CJO tools.

Customer Journey 111

Customer Journey Customer Analytics Global Marketing 111

Martech

SEPTEMBER 23, 2024

But you also need the qualitative foundations of your brand and/or products, such as target audience descriptions, personas, prospect/customer journeys, features/benefits/advantages analyses, common obstacles and how to overcome them, key messages and more. This could involve free or paid sources of knowledge.

Marketing 127

Marketing Marketers Education Customer Journey 127

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. This way, you can better understand the channels performing well and the customer journey. However, you soon realize these leads aren’t what you need. Processing.

Customer Acquisition 124

Customer Acquisition Customer Journey Marketing Marketers 124

Martech

OCTOBER 29, 2024

Since your CDP has a broader and deeper set of data on customers, it can be the central hub for multi-track campaigns. A closely related concept is customer journey mapping. The CDP can also help with cross-channel and multi-site orchestration.

Customer 125

Customer Customer loyalty Customer Journey Analytics 125

The Marketing Operations Leader

JUNE 10, 2025

It helps you identify your blind spots, educate stakeholders, and have more informed conversations about where the team is stretched too thin, or where there’s room to grow. The best operators I’ve worked with look across the entire customer journey and buying process, regardless of what team they’re on.

Finance 130

Finance CMO Marketing Marketers 130

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics.

Analytics 123

Analytics Marketing Mix Customer Journey Education 123

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. a hard sell).

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Educating a broader base. Two general strategies emerged this year to promote education. BlackRock, Inc.,

Education 121

Education Advertisers Advertising Retail 121

Martech

NOVEMBER 8, 2024

Implement robust tracking systems that capture all relevant metrics across different channels and stages of the customer journey. Educating yourself and your team on common biases can help reduce or eliminate them, leading to better decisions with your data. Get a second opinion. The above list is only a starting point.

Marketing 131

Marketing Marketers Customer Journey Education 131

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. Top-of-funnel content, being less overtly sales-driven, nurtures audiences with education, thought leadership and even mild entertainment.

Thought Leadership 93

Thought Leadership Customer Journey Customer loyalty Marketing 93

Martech

MAY 19, 2025

Heres a structured outline of what such a journey could look like: Email: Business email address Sign me up! Awareness stage Content accessibility: Provide a wealth of educational resources such as blog posts, whitepapers, webinars and videos that address common industry challenges and solutions. Processing. See terms.

Customer 107

Customer Whitepaper Thought Leadership Customer Journey 107

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. A well-recorded customer journey map helps you better understand your prospects needs and wants.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back.

Health 95

Health Customer Journey User-Generated Marketing 95

Martech

DECEMBER 16, 2024

Dig deeper: How to categorize customer data for actionable insights Intercoms listening strategy Intercom, a global SaaS company, took this approach when it shifted its marketing strategy. They moved away from broad, generalized marketing efforts and focused on one-on-one customer interviews.

Marketing Strategy 108

Marketing Strategy Customer Transform Marketing Mix 108

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 98

Management Marketing Marketers CRM 98

Search Engine Land

AUGUST 8, 2024

Ensure your message isn’t too broad or too niche and develop for different customer needs. You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Educational content. Consider video, blog posts, or other lower-intent content pieces. Product reviews.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Martech

JULY 22, 2024

Here are some common techniques and approaches used in customer base segmentation: 1. Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status.

Email Marketing 114

Email Marketing Customer Journey Education Market Trends 114

AWeber

MAY 19, 2025

Think of it as nurturing leads with a "drip" of helpful content that gently guides them through your customer journey. Building Your Drip Campaign Strategy How to Plan an Effective Email Drip Campaign The best email drip campaign strategies start with understanding your customer journey. Why does this work?

Customer Journey 76

Customer Journey Law Shoppers Shipping 76

Litmus

AUGUST 14, 2024

But at the same time, use these opportunities to educate your own team and the powers that be that email isn’t a simple dollars in, dollars out channel. It’s the sum total of a larger experience that reflects the customer journey as a whole. The ROI is truly just the tip of the iceberg.

B2C 101

B2C Finance Fashion Customer Journey 101

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% PPC professionals are often marketing-educated. Generic: 6.1%

Price 96

Price eCommerce Customer Journey Copywriting 96

AWeber

JUNE 6, 2025

Unlike one-off newsletters, drip campaigns guide your audience step-by-step, whether you’re welcoming new leads, educating customers, or reigniting cold contacts. Product education: 4-7 emails spaced 2-3 days apart can introduce features and answer FAQs.

Education 90

Education Retail Customer Journey Price 90

Duct Tape Marketing

AUGUST 30, 2024

But what I want to suggest is a marketing strategy actually runs through the entire customer journey. It’s a tool we use to reinforce this idea of the customer journey. Content and Advertising: Use these tools to educate and engage potential customers. We use something called the Marketing Hourglass.

Marketing Strategy 89

Marketing Strategy Customer Journey Marketing Marketers 89

Martech

MARCH 19, 2025

While AI and automation make execution easier, marketers must still refine their skills in data analysis, creative strategy and customer journey optimization. They can adjust messaging dynamically, respond to real-time customer behavior, and contribute meaningfully to brand engagementrather than simply following a rigid set of rules.

Transform 79

Transform Manufacturing Key Performance Indicator Marketing 79

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Sprout Social

FEBRUARY 11, 2025

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. Or, in Vivobarefoots case, if you need to educate previously problem-unaware consumers.

Branding 79

Branding Health Education User-Generated 79

Sprout Social

JUNE 13, 2025

But customer journeys are complicated. Organic YouTube KPIs Organic content often involves a non-linear customer journey and a longer sales cycle. Cost per view (CPV): This indicates whether your creative is cost-effectively engaging users. Most users don’t discover a video and immediately click on a purchase link.

Analytics 81

Analytics Marketing Marketers Customer Journey 81

Marketing Insider Group

FEBRUARY 11, 2025

Align Blogs with the Customer Journey Not all readers are ready to act immediately. Tailor your blogs to different stages of the customer journey. Early-stage content might educate readers, while advanced-stage blogs could focus on reviews or product comparisons.

Customer Journey 70

Customer Journey eBook User-Generated Place 70

SmartBrief - Marketing

FEBRUARY 12, 2025

Tailor content campaigns Educational content is a vital part of the B2B digital customer journey. Their attention to detail ensures that every communication speaks directly to the target audience, ultimately increasing the likelihood of engagement and conversion.

CRM 88

CRM Customer Journey Education Marketing Strategy 88

Martech

MARCH 14, 2025

This includes clarity on use cases and customer journeys and the ability to educate and involve all relevant teams (like IT, marketing and customer service). They should educate all involved teams on the potential value of the CDP and identify early adopters within the organization to provide proof points.

Key Performance Indicator 64

Key Performance Indicator Customer Journey Finance Education 64

Hubspot Marketing

FEBRUARY 25, 2025

DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customer journeys. Brand content bylined by or featuring industry experts (e.g., blogs, videos, media with first-hand expertise from your brand).

Transform 84

Transform Marketing Marketers Gen Z 84