Power Digital Marketing

JUNE 3, 2025

Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. By integrating online and offline channels into a cohesive strategy, businesses can create a frictionless journey that meets customers wherever they are.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. ” or “How does AI impact digital marketing?” What are micro-moments?

Customer 70

Customer Key Performance Indicator CRM Management 70

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Marketing work management tools: Help track progress. It’s a tricky balance. Want to make this seamless?

Branding 75

Branding eBook Key Performance Indicator Transform 75

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Generate 500 qualified leads in two months.

PR 78

PR Gen Z User-Generated Analytics 78

Lynton Web

NOVEMBER 26, 2024

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? Consider your marketing metrics as a pyramid.

Transform 52

Transform Customer Acquisition Marketers Marketing 52

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Lynton Web

OCTOBER 29, 2024

Marketing operational excellence represents the systematic approach to optimizing marketing processes, technologies, and team structures to deliver consistent, measurable results. When organizations prioritize operational efficiency in their marketing departments, they typically see a 20-25% increase in marketing ROI.

Transform 52

Transform Customer Journey Marketers Marketing 52

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Welcome Software

MARCH 12, 2025

And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. And your entire team, from marketing to customer support, should be involved with all of them even though your product team will likely oversee the process.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

MARCH 14, 2025

Fewer than one in five marketers report seeing high utilization of CDP platforms, according to Gartner. While this indicates CDPs are struggling to find a niche with their users at some organizations, there’s a bigger problem facing many CDPs before users even get their hands on the technology deployment.

Key Performance Indicator 63

Key Performance Indicator Customer Journey Finance Education 63

Customers.ai

JANUARY 6, 2025

Advanced marketers know its no longer about who your customers are its about what they do. Good marketers have moved onto real-time data, behavioral insights, and AI-driven segmentation. Theyve moved from one-size-fits-all campaigns to strategies that feel tailor-made for customers. Your ICP isnt just a profile.

Customer 92

Customer eCommerce CRM Shipping 92

Lynton Web

MARCH 28, 2025

HubSpot offers robust tools to transform operations, inbound marketing , and customer relationships across restaurant portfolios. This guide explores actionable strategies around four key pillars: Lead Generation, Operations, Guest Experience, and Unified Reporting, which demonstrate their power.

Transform 52

Transform Customer Journey Communications Promotion 52

Backlinko

JUNE 23, 2025

And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes. I’ve had this discussion with marketing leaders many times: Should you consider revenue-based SEO KPIs when determining if SEO efforts are successful?

SEO 67

SEO User-Generated PR Analytics 67

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Animalz blog

OCTOBER 28, 2024

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. You can’t do anything after that.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Avinash Kaushik

NOVEMBER 26, 2024

About the difference between KPIs and Metrics. :) About the need for a balance between Acquisition Metrics, Behavior Metrics, and Outcome Metrics in our Scorecards to paint the full customer journey – and kill silos. It insults the customer journey. Let’s measure the success of that journey. Metrics are important.

Analytics 52

Analytics CMO Marketers Marketing 52

Sprout Social

JUNE 3, 2025

Your Facebook marketing strategy hinges on measurable impactnot just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. Track every step you take to win a follower or customer. billion users.

Key Performance Indicator 81

Key Performance Indicator User-Generated Analytics Management 81

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them.

Customer Journey 130

Customer Journey Customer Energy Transform 130

Martech

OCTOBER 7, 2022

Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Customer data. Content management. In your inbox.

Customer Journey 103

Customer Journey Customer Key Performance Indicator Customer Acquisition 103

Duct Tape Marketing

DECEMBER 24, 2019

Important KPIs for Each Phase of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. The customer journey is often a long and winding road. And that means it can be difficult to track your business’s effectiveness at each phase of the journey. Know, Like, and Trust.

Customer Journey 89

Customer Journey Customer Key Performance Indicator SEO 89

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Neil Patel

SEPTEMBER 23, 2020

Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. In addition to the above, experts found that email marketing is 40 times better than running social media PPC for increasing customers and gives you an average ROI of $38 for every dollar spent.

Email Marketing 145

Email Marketing Key Performance Indicator Marketers Marketing 145

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place.

Product 135

Product Customer Acquisition Key Performance Indicator Customer Journey 135

Sprout Social

SEPTEMBER 19, 2023

The four stages of the marketing and sales funnel. But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media. As Scott Feldman, Customer Intelligence Practice Lead for Canada at SAS describes, “Buying is not linear, and successful brands know it.

Customer 142

Customer Customer Acquisition Key Performance Indicator Customer Journey 142

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos.

Video Marketing 112

Video Marketing Marketing Strategy Key Performance Indicator Transform 112

Hubspot Marketing

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Is it Sales?

Customer 145

Customer Key Performance Indicator Branding Marketing Automation Platform 145

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. Marketing automation software actually automates workflows.

CRM 124

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 124

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

DECEMBER 13, 2024

Lets explore how shared goals and incentives can lead to measurable outcomes, with three key reasons why alignment is essential. Reason 1: Unified vision and team dynamics Lets face it: disconnected goals lead to fragmented marketing efforts. Make sure all teams share a unified vision with common key performance indicators (KPIs).

Key Performance Indicator 102

Key Performance Indicator Customer Journey Marketing Marketers 102

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). A post shared by Volkswagen (@volkswagen).

Key Performance Indicator 145

Key Performance Indicator Customer Journey Social Media Marketing Advertising 145

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. B2C and B2B content marketing is more than just running a blog, though.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. This is usually the most important metric for marketers but it’s really a starting point for further digging.

Email Marketing 113

Email Marketing Key Performance Indicator Marketing Marketers 113

Martech

MARCH 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale.

Branding 113

Branding Key Performance Indicator Customer Journey Marketing Mix 113