Neil Patel

JULY 11, 2025

For example, a blog post targeting a tech-savvy decision-maker might use data-driven language and offer downloadable whitepapers, while a persona representing a time-strapped small business owner might respond better to skimmable tips and quick how-to videos. Finally, share them with your team to shape campaigns and customer journeys.

CRM

Duct Tape Marketing

NOVEMBER 7, 2024

Key Takeaways: Personalization is about creating customer experiences at scale. AI enhances personalization by analyzing customer data. The privacy factor in personalization must be managed carefully. 70% of consumers are comfortable with data use for value. Speed of learning is crucial for competitive advantage.

Customer

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management.

User-Generated

Welcome Software

JULY 1, 2025

👉 Your storytelling is cohesive Campaigns, content, and customer communications should feel like part of the same narrative arc so your audience can relate all your marketing materials back to you, and think "oh yeah, that's that brand". You know, keepin' everyone sweet as a nut. Regular audits ✅ Brands evolve.

Branding

Martech

JANUARY 15, 2025

AI automating (some) customer issues Marketers looking to keep customers happy will be proactive by fielding service issues on social. AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris.

Gen Z

Animalz blog

JULY 22, 2025

It’s really interesting because we were both responsible like in that era we were responsible for our revenue goal within our own team because we manage channels, organic channels and own channels. They have customer journeys laid out to get to these end results that we wanted. You know, the Guy Raz example.

SEO

Animalz blog

JUNE 10, 2025

Ziff Davis (04:21): Parent media network (owner of Mashable, PCMag, CNET, ZDNet) showing the publisher-style content model Rhonda managed at Spiceworks. whitepapers and find out how to set the new benchmark for your industry. SurveyMonkey (03:12): SaaS brand where Rhonda also led content strategy and execution.

Whitepaper

Animalz blog

JUNE 24, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Aditya Vempaty [00:08:15]: And so for us, an ideal customer, Moon Gauge. We build B2C customer engagement platform. How much time is spent actually getting emails done or SMS or orchestrating your customer journey?

B2C

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

Customer Journey

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Researching customer journey orchestration. Many vendors profiled in provide whitepapers and interactive tools that can help.

Customer Journey

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1. SUBSCRIBE See terms.

Customer Journey

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. E-Books or Whitepapers. PDF Checklists.

Whitepaper

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Step 1: Identify Your Target Customers. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase. First, guide customers through the customer journey to reveal gated content that they will find useful.

Whitepaper

Martech

OCTOBER 18, 2024

Make the ask doable and manageable Another common marketing mistake is asking questions that are too big. We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. If you want to drive conversions, make the ask manageable. Give your audience a choice. Exclusive access.

Whitepaper

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Tie everything back to your business goals : And your target/ideal customer, their customer journey, and the customer experience you want to create for them.

Transform

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. ” Marketing work management: A snapshot. .”

Customer

Adobe Experience Cloud Blog

MAY 22, 2019

And despite the inexorable link between content and demand generation, many companies manage them separately with little collaboration between their teams. This content can also include lower-funnel pieces—whitepapers, webinars, and solution sheets—that explicitly discuss your products and services. But for now, think snackable.

Whitepaper

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Know Your Customer’s Journey. The B2B customer journey is a long and winding road (typically 3+ months). Once you know your customer journey, take a funnel marketing approach.

Content Marketing

Marketing Insider Group

MARCH 31, 2020

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience.

Market Trends

Content Marketing Institute

NOVEMBER 12, 2018

Content marketers can share how they tell product stories relevant for the sales team when they work with customers. In your company, you could share with your sales training manager any show-and-tell videos that marketing has created. One approach is to list key marketing content based on the customer journey.

Content Marketing

Litmus

APRIL 11, 2022

That’s why we’re proud to share some of the hot tips and email marketing ideas our very own Jaina Mistry, Senior Email Marketing Manager at Litmus, shared on the recent Salesforce webinar “ 8 Email Best Practices for 2022 to Drive Growth.”. Don’t assume you know each customer journey. But customer journeys are not linear.

Email Marketing

Martech

JANUARY 11, 2022

How to manage customer experience disconnects in your marketing campaigns. It’s ultimately the marketer’s decision as to what determines intent level, but it should be based on specific actions customers take throughout the lead cycle , such as clicking a call-to-action button, downloading a white paper, etc.

Whitepaper

Hootsuite

FEBRUARY 18, 2020

This includes taking them through the customer journey, or as marketers would say: through the sales funnel. This is the process of turning potential customers into paying customers. It makes sense, for example, to ask for an email address to deliver a whitepaper. Whitepapers 26%. Gated content. Get Started.

Whitepaper

Sprout Social

JANUARY 13, 2021

Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. Some companies only need a general idea of where their new customers come from while others need detailed results. But what if they saw an ad multiple times across different platforms?

Social Media Marketing

Scoop.it!

FEBRUARY 21, 2023

They also offer a way for undecided customers to get more information about functions like invoice management automation without leaving the Sage website. Fun content marketing ideas for accounting firms Content marketing for accountants doesn’t have to mean writing white papers and producing how-to Excel videos.

Content Marketing

Rock Content

NOVEMBER 9, 2016

Content teams want to create content for every stage of the customer journey, and demand generation wants high-quality content to fill every stage, too. With so many moving parts, project management is key to keeping content marketing and demand generation on the same page. Create Content with Purpose.

Content Marketing

Marketing Insider Group

JUNE 14, 2020

Marketers are looking to manage and govern their content creation process more efficiently to ensure all content produced is compelling, consistent and effective for their target audience. Your social channels are only used to promote and push your webinars, white papers and events. Your content talks more about your products.

Content Marketing

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Start by creating audience personas and customer journey maps. Save time managing your social media presence with Hootsuite.

Whitepaper

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. So, if you’re targeting prospects further along in the customer journey, deploying single-offer landing pages is a wise move.

Whitepaper

Content Marketing Institute

MAY 14, 2018

5 Types of Video Content Perfect for Each Stage of the Customer Journey. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. Location scouting and management. Management of the budget and timeline. Talent management. Do a Q&A. Why or why not? Scheduling.

Video Marketing

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. What content are they consuming? Lead Generation Metrics.

Content Marketing

Many Chat

JUNE 29, 2022

The best way to do this is by providing potential customers with the information they can use to make an informed decision. This could be in the form of blog posts, eBooks, white papers, or even infographics. The next stage is a consideration, where potential customers start to compare your product or service with alternatives.

Customer Journey

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Explain the biggest pain points a buyer in enterprise social media management software has before making a purchase. Outline the customer journey for a new subscription box service, including emails, ads, and landing pages.

Whitepaper

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). Many factors influence intent. Complex automations.

B2C

Unbounce

JULY 6, 2020

Reports/Whitepapers – A whitepaper is a great B2B reward for prospects and leads, with over 82% of buyers saying they rely heavily on whitepapers to make purchasing decisions. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook

CXL

JUNE 16, 2022

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. Your customer profiles and buyer personas. Target audience.

Marketing

Duct Tape Marketing

APRIL 15, 2014

My take is that for organizations to take full advantage of the dramatic shift in the way people and organizations buy today they must intentionally blend inbound marketing, outbound marketing and inbound selling a way that mirrors today’s customer journey. Invite sales into the planning phase! Shared editorial. Shared measurement.

Inbound Marketing