Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 90

Marketing Strategy Marketers Marketing Customer Journey 90

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. Please keep language simple so the entire marketing team can understand.

Customer 118

Customer B2C CMO Customer Journey 118

Martech

NOVEMBER 11, 2024

Running lifecycle campaigns that guide users through key stages of the customer journey. It uses CRM platforms, data-driven insights and automation to enhance customer engagement, improve lead quality and boost conversions. Key contributions: Developing CRM strategies that build and sustain customer relationships.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

OCTOBER 16, 2024

Without this, marketers will not have the holistic understanding needed to get real-time insights on how campaigns are performing, to find out what is and isn’t working and make changes on the fly to ensure ad dollars are well spent. What is the final lever driving them to make a purchase. That’s where AI and ML can help. The result?

Retail 124

Retail CMO Customer Journey Shoppers 124

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

Customer 141

Customer Global Marketing Customer Journey Energy 141

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey 92

Customer Journey User-Generated Marketers Marketing 92

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

Email Marketing 106

Email Marketing Customer Journey Marketers Marketing 106

Martech

OCTOBER 29, 2024

Since your CDP has a broader and deeper set of data on customers, it can be the central hub for multi-track campaigns. A closely related concept is customer journey mapping. The CDP can also help with cross-channel and multi-site orchestration.

Customer 124

Customer Customer loyalty Customer Journey Analytics 124

Martech

AUGUST 26, 2024

Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling. They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Martech

OCTOBER 29, 2024

Your customer’s world is a great place to walk around with your eyes open. It’s especially essential for innovative customer journeys. For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing. Creativity flourishes where diverse perspectives converge.

Energy 126

Energy Marketers Marketing Customer Journey 126

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Power Digital Marketing

JUNE 3, 2025

For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on. They’re executing with strategy. A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Pro Tip : Use Customers.ai

Customer 89

Customer eCommerce Shipping Customer Journey 89

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Duct Tape Marketing

SEPTEMBER 18, 2024

. * Please select an option from the drop down Install a marketing system in your business License a marketing system for your agency Δ The Solution: A Simple, Systematic Approach What if you could distill your entire marketing strategy onto one page? That’s the idea behind the Marketing Snapshot.

Transform 86

Transform Marketers Marketing Marketing Strategy 86

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Chapters: 00:41 What is High Definition Marketing? Here's what a brand is.

Marketing Strategy 65

Marketing Strategy Marketers Marketing Customer Journey 65

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. But, when it comes to B2C marketing, the audience persona is likely just one individual.

B2C 131

B2C Millennials Customer Journey User-Generated 131

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Martech

MARCH 14, 2025

Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data. Customer-centric perspective You have a holistic view of the customer journey that goes beyond creating promotional campaigns or generating leads. Improve customer journey tracking.

Customer 103

Customer Customer Journey Customer Acquisition Management 103

Martech

NOVEMBER 4, 2024

Your experience can help you take on roles that shape marketing strategies and drive innovation. Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more. Good luck with your transition!

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

The Marketing Operations Leader

MAY 7, 2025

🔺 Roles Poised to Thrive: AI Implementation Experts : Professionals who can integrate AI tools into marketing strategies. Product/Customer Marketers : Individuals with deep customer empathy and strategic insight. Report-Pulling Analysts : Standard reporting tasks are being streamlined through AI tools.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

JANUARY 9, 2025

These longer queries and responses provide a new stream of data that marketers can draw on to improve experience and drive revenue. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. How does this work?

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Martech

NOVEMBER 8, 2024

Implement robust tracking systems that capture all relevant metrics across different channels and stages of the customer journey. Embrace the power of data to drive your marketing strategies, and your organization will be well-positioned to achieve greater success in an increasingly competitive landscape. Processing.

Marketers 130

Marketers Marketing Customer Journey Education 130

Martech

APRIL 8, 2025

When customers have a specific intent on a website, 43% go straight to the search bar. Businesses must invest in a robust, unified search experience that connects all customer journey touchpoints. Location-aware search is a tool that can significantly enhance the customer experience.

Customer 116

Customer B2C Customer Journey Communications 116

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. Win them back with a ‘we miss you’ message.

Health 97

Health Customer Journey User-Generated Marketers 97

Hubspot Marketing

OCTOBER 22, 2024

Since traditional reporting methods focus on top-level metrics (like views, clicks, and impressions), you don’t get a clear picture of how your marketing efforts drive revenue growth. AI tools can track the entire customer journey across different channels and touchpoints. Use AI reporting to level up your marketing strategy.

Analytics 126

Analytics Transform Marketers Marketing 126

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy 52

Marketing Strategy Customer Journey Marketers Marketing 52

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 130

Customer Transform Customer loyalty Marketers 130

Martech

DECEMBER 2, 2024

By tracking how many leads convert to customers before and after implementing marketing strategies, you can estimate the incremental impact of your efforts. Incrementality testing platforms: Consider using specialized incrementality testing platforms that provide tools and methodologies for measuring marketing effectiveness.

User-Generated 120

User-Generated Marketers Marketing Retail 120

Sachs Marketing Group

JANUARY 13, 2025

This fragmented customer journey requires a seamless, integrated approach to ensure every touchpoint delivers a consistent and engaging experience. Why a Multi-channel Marketing Strategy is Essential in 2025 In an increasingly interconnected digital world, consumers no longer interact with brands through a single channel.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. ” Marketers need to develop strategies that align with this new reality.

Thought Leadership 93

Thought Leadership Customer Journey Customer loyalty Marketers 93

Scoop.it!

JULY 18, 2024

Using this data, you can maximize ROI by channeling more resources into reliably high-performing content for your most engaged customer segments. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. CTAs should match what users expect based on their position in the customer journey.

Customer Journey 126

Customer Journey Energy Communications Branding 126

SmartBrief - Marketing

FEBRUARY 12, 2025

6 ways to use intent data If youre looking to enhance lead generation and concentrate your conversion efforts, B2B buyer intent data helps you refine your marketing strategy to reach the relevant audience. Improve lead scoring Per a report from Foundry, 91% of marketers use intent data to prioritize leads.

CRM 92

CRM Customer Journey Education Marketing Strategy 92

Sprout Social

SEPTEMBER 17, 2024

And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase.

Retail 120

Retail Shoppers User-Generated Customer Journey 120