Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

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Transform Customer Branding Finance 133

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

And the digital transformation in marketing will be at the forefront of this evolution. Not preparing your business for market changes and evolving expectations could have a catastrophic effect on its future growth. The competition is coming for your customers. Find and engage the right customers, at the right time.

Transform 133

Transform Thought Leadership Customer Journey Customer loyalty 133

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 87

Marketing Strategy Marketing Customer Journey Marketers 87

Marketing Insider Group

OCTOBER 15, 2020

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. In-person events, long a staple of marketers, are not an option currently.

Transform 143

Transform Thought Leadership Event Marketing Analytics 143

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 130

Customer Transform Customer loyalty Marketing 130

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 107

Transform Direct Mail Customer Journey Marketing 107

Martech

MAY 14, 2025

As digital transformation reshapes marketing, generative AI is redefining how brands create content, engage customers and scale operations. GenAI’s capabilities including its role as a consumer connection channel give marketers a better understanding of the customer journey, enabling a more personalized approach.

Transform 100

Transform Real Estate Customer Journey SEO 100

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Identify the most valuable leads as customer behaviors evolve.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Martech

JANUARY 14, 2025

By integrating creativity with data-driven insights, marketers can revolutionize campaigns, achieve scale without sacrificing resonance, and set a new standard for impactful advertising. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertisers 130

Advertisers Advertising Transform Shoppers 130

Martech

NOVEMBER 4, 2024

Customer journeys are multi-faceted and rarely linear, so your brand must understand the nuances of each channel and interaction where insights can be unlocked. Once you thoroughly understand how customers interact with your brand, ensure your data governance is set up for success.

Transform 123

Transform Retail Manufacturing eCommerce 123

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Customer journey basics First things first, let’s unpack the customer journey.

Customer Journey 131

Customer Journey Customer Energy Transform 131

Search Engine Land

SEPTEMBER 27, 2024

This research provides valuable insight into competitors’ SEO strategies and the customer journey they are targeting. This information is highly useful to the broader marketing team. An effective digital PR strategy enhances every stage of the customer journey. Business email address Sign me up!

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Martech

FEBRUARY 14, 2025

You’ve got campaign managers who can’t access customer data, analysts who don’t understand marketing strategy and strategists who can’t measure their impact. Meanwhile, IT holds the keys to everything but lacks context about marketing goals. This transformation creates fear.

Finance 116

Finance Transform Customer Journey Customer Acquisition 116

Martech

FEBRUARY 11, 2025

Spontaneous (in the moment) What resonates: The preheader and call-to-action phrases like “Ready to transform your email marketing strategy?” .” Reason : Direct focus on results, optimization and achieving better ROI.

Transform 122

Transform Copywriting Email Marketing Shoppers 122

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. To launch a successful multichannel marketing strategy: Identify your persona : Understand your audience’s demographics, how they found your site, expectations, and pain points.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Marketing Insider Group

JULY 13, 2020

Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. We’re starting to see these profound transformations.

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Transform CMO Direct Mail Global Marketing 110

Sprout Social

SEPTEMBER 17, 2024

And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase.

Retail 126

Retail Shoppers User-Generated Customer Journey 126

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Understand Customer Behavior.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score.

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Transform Advertisers Advertising Finance 98

illumin

JANUARY 23, 2025

Why footfall attribution is important Footfall attribution can transform any retail advertising strategy with meaningful insights. Enhance customer experience : By tracking the journey from digital engagement to store visit, businesses can tailor their online and offline customer experiences for greater success.

Retail 95

Retail Transform Analytics Promotion 95

Sprout Social

APRIL 8, 2025

As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Check out our framework for maximizing influencer marketing ROI at each stage of the customer journey.

Tentpole 113

Tentpole Branding Entertainment Transform 113

Duct Tape Marketing

MARCH 5, 2019

Marrying Content with the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Arnie Kuenn. He is also the author of several books, including his latest, The Customer Journey: How An Owned Audience Can Transform Your Business. Podcast Transcript.

Customer Journey 75

Customer Journey Transform Customer Digital Marketing 75

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Chapters: 00:41 What is High Definition Marketing?

Marketing Strategy 61

Marketing Strategy Marketing Marketers Customer Journey 61

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. AI tools can track the entire customer journey across different channels and touchpoints. I get it: reporting is a chore.

Analytics 122

Analytics Transform CRM Marketing 122

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) To hear more from Dealtale, check out this episode of the Unprompted podcast where Dealtale’s Head of Marketing, Molly St.

Transform 126

Transform Analytics Marketing Marketers 126

Hubspot Marketing

MARCH 10, 2025

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. Our all-on-one approach provides context across the customer journey, unlike point solution AI agents that fall short without a full understanding of the GTM. They dont need the hype; they need practical help.

Transform 78

Transform CRM User-Generated Customer Journey 78

Hubspot Marketing

DECEMBER 2, 2024

John Pennypacker , vice president of sales and marketing at Deep Cognition , explains how AI has transformed his team’s approach to conversions. “We If you use HubSpot, Breeze is an incredible tool to help you gain insights into your entire funnel — including all aspects of the customer journey. Automate repetitive tasks.

Customer Journey 133

Customer Journey Copywriting Marketing Marketers 133

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap.

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Transform Finance Energy Customer 81

Adobe Experience Cloud Blog

JUNE 11, 2021

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. While every submission outlined different challenges and goals, each one presented a shining example of how great experiences can inspire and transform the way we engage with the world around us.

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Transform Pharmaceutical Thought Leadership Customer Journey 146

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. This optimizes engagement across the entire customer lifecycle — from initial awareness to post-purchase support. And it is not just traditional ad spending.

Branding 77

Branding Transform Customer Acquisition Customer loyalty 77

Sprout Social

DECEMBER 16, 2024

This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. Our human-centered AI solutions accelerate business processes and drive strategy, helping you deliver world-class customer experiences.

Product 72

Product Transform Influencer Marketing User-Generated 72

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Pro Tip : Use Customers.ai

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Customer eCommerce Shipping Customer Journey 89

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. More below on how to develop your strategy.).

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Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. These insights underscore the importance of developing tailored strategies to address decision paralysis across different demographics.

Marketing Strategy 124

Marketing Strategy Shoppers Marketing Marketers 124