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Social media marketing: Strategy template and tips for 2025

Hootsuite

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ).

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Email Marketing 101: Vocabulary

Vertical Response

Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions. Offer something of value, such as a free eBook, webinar, or discount, in exchange for an email address.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Personalization strengthens customer relationships by showing them that you’re paying attention to their wants, needs, and preferences—and delivering content just for them. When done correctly, it increases conversion rates and, more importantly, strengthens customer loyalty so they turn into repeat customers. “I

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Insights Drive Better Customer Experience

Marketing Insider Group

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

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Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire

Rock Content

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Cultivating and maintaining relationships with existing and potential customers. Never before has personalization been so important. Create individualized email experiences at scale.

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6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. eBooks and PDF guides. Finally, you have bottom-of-funnel content for encouraging sales and building customer loyalty: Knowledge bases and resource centers. Earning credibility and trust.