Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Consumers across all ages are also likely to turn to Facebook for social media customer service. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials.

Gen Z 125

Gen Z Branding Millennials Entertainment 125

Adobe Experience Cloud Blog

OCTOBER 4, 2018

When Airbnb turned the hospitality industry on its head, Marriott responded with the launch of Moxy Hotels in hopes of appealing to Millennial travelers. All brands have a story to tell, and the successful ones realize the role this story plays in forming a connection—sometimes emotionally—with customers, both external and internal.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Marketing Insider Group

MARCH 8, 2021

Converting into customers. Keep track of other growth metrics as well when you can attribute them to content: cost/lead, value of each sale, customer loyalty and churn rates, etc. For example, the average person only spends one minute per day on Twitter – is that worth your energy? Sharing or forwarding your content.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Hubspot Marketing

JUNE 29, 2022

An engaged employee invests time, energy, and talent to benefit their team and company. 10% Higher Customer Loyalty. From sales to service, highly-engaged employees deliver a great customer experience. It makes sense that higher customer loyalty would lead to increased sales and reduced service costs.

Non-Profit 111

Non-Profit Customer loyalty Millennials Inbound Marketing 111

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. Energy and excitement can be quite contagious. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Duct Tape Marketing

OCTOBER 27, 2021

And in some ways I blame it on the millennials or rather give credit to the millennials who really were the first generation to declare that they wanted to have a relationship with the brands that they spent, their hard earned dollars with when you and I were growing up there, wasn't way to have a relationship with a brand. Guess what?

Customer 101

Customer Millennials CRM Finance 101

Marketing Insider Group

SEPTEMBER 14, 2023

For example, the average person only spends one minute per day on Twitter – is that worth your energy? Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. It’s easier to optimize when you know what you’re looking for. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134