SmartBrief - Marketing

OCTOBER 16, 2023

Focus on entering market segments they may have overlooked or not yet ventured into. Furthermore, consider adopting a co-creation approach to meet and exceed customer expectations. This feedback should be used to drive product improvements.

Retail 52

Retail eCommerce Fashion Health 52

Search Engine Land

SEPTEMBER 14, 2023

Retention even when markets are tight, thanks to improved customer loyalty. Share this list with your stakeholders, and I’ll be shocked if they don’t see the objective business opportunity in building a fan-driven marketing program. Content engagement across your websites, socials, and other channels.

Branding 137

Branding Marketing Marketers Communications 137

Marketing Insider Group

NOVEMBER 4, 2010

A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Anna Talerico is the executive VP of ion interactive ( @ioninteractive ), the maker of LiveBall, a landing page management platform.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Anna Talerico is the executive VP of ion interactive ( @ioninteractive ), the maker of LiveBall, a landing page management platform.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Customers.ai

JANUARY 3, 2024

Increased Customer Loyalty and Retention Personalized interactions foster a deeper emotional connection with customers, which can lead to increased loyalty and higher retention rates. Challenge : Different contacts may prefer different channels, making it challenging to manage.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Use Insider

DECEMBER 16, 2023

Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. For example, Insider’s AI-powered intent engine can help you target customers based on their likelihood to purchase, their affinity to discounts, and much more.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Marketing Insider Group

OCTOBER 3, 2019

The same is true for competition in any industry or market. After all, there’s no sense in trying to build customer loyalty — or even attempting a sale — if no one is looking. Customer attention is finite and fleeting. Halo Top has managed it. The first step is always to turn eyes toward your business.

Millennials 80

Millennials Shoppers Customer loyalty Advertising 80

Use Insider

NOVEMBER 8, 2023

Higher customer loyalty, retention, and lifetime value (LTV). Personalization lets you deliver relevant messaging, content, and product recommendations through the entire customer lifecycle, which is vital for retaining customers in the long term. Limited marketing stacks. Price drop alerts.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Use Insider

OCTOBER 7, 2023

A 360-degree view gives you all of your customer intelligence in one place, so you don’t have to manually stitch together data from different solutions and constantly jump between them. By personalizing the on-site experience for different customer segments, the company boosted conversions on its home page by 5.8%.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

InTouch Marketing

JANUARY 31, 2024

Email Marketing: Objective: Sending targeted messages and promotional content directly to a specific group of people via email. Impact: Builds customer loyalty, nurtures leads and drives conversions through personalized communication. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120