Martech
MAY 13, 2025
The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. It’s going to be a bumpy ride (again).
Martech
AUGUST 9, 2024
Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Pepsi’s logo has evolved over the years, but always maintained its core identity.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
SEPTEMBER 19, 2024
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? This shift makes tailored content and messaging all the more critical for quickly capturing customer loyalty — and differentiating your business from the competition.
Hubspot Marketing
MARCH 3, 2025
Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals.
Vertical Response
AUGUST 25, 2024
Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Use the holiday season to bolster community support and engage with local causes.
SocialPilot
SEPTEMBER 5, 2024
We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans.
Hootsuite
OCTOBER 18, 2024
Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ).
Expert insights. Personalized for you.
Let's personalize your content