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8 proven retention marketing strategies to boost customer loyalty

Use Insider

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? Take loyalty programs as just one example of the power of engaging your current customers.

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Beyond discounts: 5 acquisition strategies to protect retail profit margins

Use Insider

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

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Peak season marketing strategies to engage modern audiences

Use Insider

They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits. This needs to be quick, easy, and high-performing; the last thing you want is a high bounce rate for your seasonal customers.

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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you.

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6 Retail Strategies to Improve Sales

Power Digital Marketing

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low. 1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses).

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.