SocialPilot

JULY 21, 2025

Problem 4: “Traditional marketing is too expensive — and kind of hit-or-miss.” Traditional marketing remains relevant for many businesses targeting older or less digitally engaged demographics. Solution: Social media is marketing you can actually afford — and measure.

Transform

ConsumerTalk

JULY 8, 2025

With the increasing demand for tailored interactions, beverage companies can no longer rely solely on traditional marketing methods. Instead, they must embrace conversational strategies that resonate with modern consumers. This shift not only enhances customer satisfaction but also drives sales and brand loyalty.

Conversational Marketing

Use Insider

NOVEMBER 29, 2024

So, how do you stay updated with the latest industry trends, technologies, and marketing strategies? The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. Viral campaigns have probably been copied, rehashed, and worn thin by now.

Millennials

Marketing Insider Group

OCTOBER 1, 2024

Customer behavior data shows what motivates actions, while performance analytics reveal areas for improvement. Relying on these insights helps create more targeted, efficient marketing strategies. Once the sale was complete, the customer relationship often ended.

CMO

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.

Video Marketing

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

Digital Marketing

Marketing Insider Group

JANUARY 24, 2023

Quick Takeaways 91% of B2B marketers use content marketing to gain new leads and spread the word about their business. B2B content marketing is defined as creating and delivering high quality content tailored for a specific target audience to increase brand awareness, traffic, and sales.

User-Generated

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Traditional marketing costs 62% more than CM.

Content Marketing

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. What is growth marketing? Pirate Metrics ) is the most popular growth marketing framework.

Customer

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing

Litmus

MARCH 31, 2022

Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. McKinsey says companies that use a personalization marketing strategy may see a revenue lift that ranges from 5% to 25%, depending on the industry. Learn more. appeared first on Litmus.

Personalized Marketing

Sprout Social

JUNE 21, 2022

It can deliver short-term wins (Example: Registering for an event) or help foster long-term relationships (Example: Joining a loyalty program). Here are some examples of direct marketing tactics: Telemarketing. Email marketing. Yet, it delivers the same benefits (and more) offered by direct marketing practices of yore.

Direct Marketing

Martech

MAY 27, 2022

in the overall marketing budget and a 16.2% increase in digital marketing spending, we can see a trend of increasing reliance on digital advertising channels over traditional advertising options. This data highlights the ever-evolving nature of advertising and underscores the importance of adopting relevant marketing strategies.

Advertising

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing

Marketing Insider Group

DECEMBER 16, 2010

To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?

Telemarketing

Marketing Insider Group

DECEMBER 16, 2010

To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?

Telemarketing

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. It can include 140 character tweets, photos, brief product updates or FAQs. The reason is context.

Whitepaper

OnPassive Marketing

AUGUST 22, 2022

The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience. This post defines customer marketing and its advantages and examines various customer marketing strategies. How Does Customer Marketing Work?

Customer Marketing

Marketing Insider Group

NOVEMBER 16, 2019

Focus On The Customer Experience. I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. Customer satisfaction. Customer loyalty.

Customer

OnPassive Marketing

OCTOBER 4, 2022

The goals may differ from one organization to another but typically include: Improving brand awareness Brand differentiation Establishment of a company culture Establishing a trusting relationship with customers Loyalty and engagement of customers Higher brand recognition reduces advertising costs. Analyze and transform.

Transform

OnPassive Marketing

MAY 18, 2022

By using this approach to sales, marketing, and new product development, companies can build healthy relationships with their customers. The Three Pillars Of An Effective Inbound Marketing Strategy. Inbound marketing channels include web content, social media, and email marketing. Define Your Target Market.

Inbound Marketing

Marketing Insider Group

MAY 10, 2010

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Share: Read more from Social Media B2B Marketing , Inbound Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment.

Inbound Marketing

Marketing Insider Group

MAY 10, 2010

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Share: Read more from Social Media B2B Marketing , Inbound Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment.

Inbound Marketing

Neil Patel

MARCH 8, 2023

In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business. Here’s an example.

Customer

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha.

Marketing Strategy

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha.

Marketing Strategy

Marketing Insider Group

OCTOBER 16, 2021

Focus on the Customer Experience (CX). I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. Customer satisfaction.

Customer

Rock Content

MARCH 31, 2020

This guide will go over: 6 Digital Marketing channels to consider for your business Why it is so important to choose the right channels What must be considered to pick the channels that best suit your needs. 6 Digital Marketing channels to consider for your business. Email Marketing. Social Media Marketing. Your goals.

Digital Marketing

Use Insider

MARCH 15, 2024

For example, chatbots quickly help customers by answering questions and assisting customers. This direct communication helps customers make decisions faster, increasing sales and driving customer loyalty. Chatbots used in conversational marketing can either be powered by AI or not.

Conversational Marketing

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. Key Takeaway: A fractional CMO is a part-time marketing leader who brings their expertise to help businesses refine strategies and achieve goals.

CMO

Sachs Marketing Group

NOVEMBER 27, 2023

By crafting valuable, relevant, and consistent content, businesses can engage and retain a clearly defined audience, ultimately driving profitable customer action. Content marketing is a marketing strategy that not only informs your audience but also entertains and engages them. Need Help with Your Content Marketing?

Content Marketing

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies.

Market Trends

Sachs Marketing Group

JULY 7, 2023

This content, whether it’s blog posts, videos, social media posts, ebooks, podcasts, or infographics, is designed to attract and engage a clearly defined audience and ultimately drive profitable customer action. The beauty of this type of marketing lies in its two-way communication. This is where content marketing comes in.

Content Marketing

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy