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8 proven retention marketing strategies to boost customer loyalty

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While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

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Personalized marketing: What it is, benefits & real-life examples

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What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Survey answers, CRM IDs, and much more.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

So, if you’re ready to turn your marketing database from a sleeping giant into a strategic powerhouse, you’re in the right place. Today, we’re exploring how mastering your marketing database can be the game-changer your strategy needs to checkmate the competition.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Often, it stops there – because anything more gets really hard. Get MarTech!

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The ethics of AI-powered marketing technology

Martech

The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. However, AI also introduces a new legion of ethical considerations for marketers to navigate. Dig deeper : Marketing leaders, are you actually ready for AI?

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Behavioral segmentation: How it works, types, and examples

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Behavioral segmentation is usually combined with other market segmentation techniques like demographic segmentation and geographic segmentation. This enables brands to find valuable segments, analyze their behaviors, and uncover insights that can help them drive engagement, revenue, and customer loyalty.