Use Insider

DECEMBER 6, 2023

However, we found that shoppers were still willing to spend money on Black Friday deals, with an 11% increase in AOV over the weekend for retail brands. For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions.

Retail 52

Retail eCommerce Shoppers eBook 52

Rock Content

OCTOBER 13, 2020

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Customer Branding Shipping 59

Campaign Monitor

MARCH 21, 2024

The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products. In some cases, your welcome email will be a brand introduction to someone who may become a customer someday.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Econsultancy

MARCH 7, 2022

With a clear demand for omnichannel retail, Frivold suggests that brands should invest wisely, focusing on “the technologies and platforms that enable a seamless CX experience on all fronts.” Different retailers will want to create different experiences, as well as achieve different goals from technology.

Retail 55

Retail Transform eCommerce Shoppers 55

Martech

MAY 19, 2022

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. 67% expect surprise gifts.

Shoppers 95

Shoppers Customer loyalty Retail Customer 95

Use Insider

AUGUST 24, 2023

For marketers, this means that Black Friday is no longer just an American event— it’s an international retail event that presents immense opportunities for growth. with Insider’s Memory Game MAC Cosmetics was looking to switch up its marketing style to promote a limited-time offer. How MAC Cosmetics improved its ROI by 17.2X

Retail 52

Retail Branding eBook Shoppers 52

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

SEO 133

SEO User-Generated Shoppers Retail 133

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages. Advertise Online-Only Sales.

Shipping 140

Shipping Shoppers Retail Transform 140

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. The programs, perhaps unsurprisingly, are popular.

Customer loyalty 83

Customer loyalty Retail Marketing Marketers 83

Hubspot Marketing

AUGUST 26, 2022

Twilio’s 2022 State of Personalization report found that 49% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retail brand. Product recommendations based on purchase and/or search history. Customer loyalty programs. Why do we prefer personalized experiences?

Branding 126

Branding Retail Shoppers Customer loyalty 126

Litmus

OCTOBER 1, 2022

This email from British smartphone retailer Mobiles.co.uk Product Automation. It emphasizes the limited time to order for promotional pricing, or in this case, free next-day delivery. Showing how many people have clicked on each product causes major FOMO (fear of missing out). Product Automation. Social proof.

Customer loyalty 70

Customer loyalty Price Retail Promotion 70

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. And what other inroads will be made in customer experience for retailers and brands? Dig deeper: Let’s chat about this product. “In

Transform 100

Transform eCommerce Shoppers Retail 100

Use Insider

JULY 31, 2023

At our most recent Growth Makers Club webinar, NocNoc—the Thailand-based online marketplace for home and lifestyle products—discussed how they leveraged Insider’s customer data and experience platform (CDxP) to create a seamless, highly-personalized digital shopping experience.

Customer loyalty 52

Customer loyalty Customer Acquisition CRM eCommerce 52

InTouch Marketing

JANUARY 31, 2024

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Martech

MARCH 1, 2023

Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination. increased sales, customer loyalty or brand recognition).

Customer loyalty 107

Customer loyalty Customer Journey Marketing Marketers 107

Search Engine Land

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. 64%), the U.K. (59%)

Gen Z 69

Gen Z Customer loyalty Transform Shoppers 69

Hubspot Marketing

FEBRUARY 27, 2024

And a massive part of that amount is thanks to Amazon Basics products. When it first launched, Amazon Basics focused on selling small, cheap products they knew would make a lot of money. There are several factors behind this success: Wide Range of Products Amazon’s first significant advantage is its diverse offer.

Branding 110

Branding Price Customer loyalty Marketing 110

Neil Patel

AUGUST 6, 2021

Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. This post will dive into the strategies you can use to boost your customer retention rates. Understand the Customer Journey and Optimize Your Customer Experience Accordingly.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Hubspot Marketing

MARCH 1, 2024

You can leverage this valuable window to boost customer loyalty and retention as a brand. How Post-Purchase Emails Drive Customer Retention The Best Post-Purchase Emails Best Practices for Post-Purchase Emails How Post-Purchase Emails Drive Customer Retention In the retail and e-commerce industry, email drives a whopping 45x ROI.

Shipping 104

Shipping Customer loyalty CMO Food 104

Customers.ai

DECEMBER 12, 2023

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 For ecommerce retailers, this opens up a huge opportunity. An open-source platform, Woo provides businesses with the flexibility to tailor their websites to specific needs, from product showcasing to checkout processes.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Hubspot Marketing

APRIL 10, 2018

Penney stopped promoting sales and offering coupons. Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” So let’s narrow it down: do you have excess quantity in one specific product that isn’t selling? In 2012, J.C.

eCommerce 138

eCommerce Shoppers Shipping Customer loyalty 138

Hootsuite

AUGUST 15, 2022

Learn how to sell more products on social media and delight your customers without relying on cookies. Later, retailers adopted Black Friday. Use social media marketing to promote your sales in advance. You can entice both kinds of shoppers by using social media to promote your sales. What is Black Friday?

Marketing Strategy 102

Marketing Strategy Shoppers eCommerce Retail 102

Rock Content

APRIL 17, 2024

What does my target audience look for in products or services? Let buyers know about discounts on specific products or services. Market introductory offers to new customers. Reward customer loyalty with incentives. Paid online advertising can promote company websites in your audience’s search results.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Rock Content

OCTOBER 11, 2023

Whether you plan to modify your company’s name, change your messaging, or redesign your logo or other element of your product or service, a good place to start is to learn through the experiences of other companies. This act alone removed any limitation placed on the company, allowing it to expand its offerings to other products.

Customer loyalty 52

Customer loyalty Retail Place Advertising 52

Search Engine Land

DECEMBER 20, 2022

Some techniques to achieve this include custom offers tailored to the preferences of specific groups. This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Defining customer segmentation models.

Customer 94

Customer Customer loyalty Communications Fashion 94

Use Insider

JANUARY 17, 2024

How do you make customers feel special when they’re not in the store? The answer lies in turning your online experience into a digital salesperson, helping customers find the right products just like beauty experts would in the store. Doing this right is about more than just selling products online.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Use Insider

DECEMBER 13, 2023

Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. Email marketing encompasses a wide range of email formats, from promoting products and services to sending monthly newsletters and updates to building relationships and fostering customer loyalty with promos and offers.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Hubspot Marketing

JULY 28, 2023

Consider this: you want to market your product, a productivity app. On your blog, you publish articles brimming with tips and tricks for staying productive at work. To take it one step further, you include a sign-up form for a free trial of your app at the top of every article — giving readers a chance to convert into customers.

Price 79

Price Marketing Mix Key Performance Indicator User-Generated 79

Martech

DECEMBER 20, 2022

Some techniques to achieve this include custom offers tailored to the preferences of specific groups. This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Defining customer segmentation models.

Customer 88

Customer Customer loyalty Communications Fashion 88

Use Insider

FEBRUARY 19, 2024

Conversational messaging enables two-way conversations powered by generative AI, where customers can interact with businesses directly from their devices. For example, a retail business can use conversational messaging on WhatsApp to help customers browse and purchase products.

Communications 52

Communications Retail Marketing Marketers 52

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. Customer expectations have changed.

Branding 52

Branding Transform eBook Customer Acquisition 52

Hubspot Marketing

APRIL 14, 2023

"Write a minute-long advertisement script about [product, service, or company]." Create a 3-month social media campaign calendar for our product with the goal to [insert goal] and mention the channels we should focus on." List [number] viral Instagram Reels ideas about [company, product, or service]." Then insert the URL.

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

CXL

OCTOBER 4, 2022

Set your sights on Google’s Popular Products 4. Use referral programs to attract new customers and reward your current ones 7. ICPs and customer personas are common in marketing circles but often aren’t grounded in sufficient customer research. What do they describe as their primary customer benefits? What isn’t?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Customers.ai

DECEMBER 12, 2023

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 For ecommerce retailers, this opens up a huge opportunity. An open-source platform, Woo provides businesses with the flexibility to tailor their websites to specific needs, from product showcasing to checkout processes.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Vertical Response

MAY 3, 2024

Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers.

Price 90

Price Shipping Promotion Customer Acquisition 90

Vertical Response

MARCH 27, 2023

According to the National Retail Federation, Easter spending is expected to reach a record high this year. Leveraging seasonal holidays can be a great way to boost service or product sales and expand your client base. During this festive season, consider offering discounts on certain products or making shipping free of charge.

Shipping 57

Shipping Shoppers Customer loyalty Promotion 57

Neil Patel

JANUARY 11, 2023

International Data Corporation (IDC) predicts that 80% of retailers will offer contactless payment and app-based scan-and-pay systems in-store by 2023. IDC estimates this will increase conversion rates by 40% and customer retention rates by 30%. This speed makes for happier customers as well as greater customer loyalty.

Finance 80

Finance Retail Customer loyalty Transform 80