Use Insider
MAY 2, 2024
The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.
Use Insider
MAY 14, 2024
Take loyalty programs as just one example of the power of engaging your current customers. Better cost-effectiveness Some research indicates that acquiring a new customer can cost five to seven times more than retaining an existing one. Doing so demonstrates that you value their continued loyalty and their opinions.
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Search Engine Land
OCTOBER 23, 2023
Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.
Martech
OCTOBER 5, 2023
Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.
Hubspot Marketing
AUGUST 1, 2023
It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead?
Econsultancy
JANUARY 24, 2022
Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for. So, how else are luxury brands inspiring loyalty? Investment in digital clienteling tools.
Hootsuite
MARCH 2, 2022
Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.
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